Huawei leapfrogs Apple to become world's second largest smartphone vendor


For a very long time, Samsung and Apple have ruled the smartphone industry, not necessarily through innovation, but through the constant high number of smartphones sold each year. However, it looks like other brands are closing in to dethrone the two from their leadership positions.

A new report from Counterpoint Research shows that Huawei is now the second world's largest smartphone vendor in the world, having surpassed Apple thanks to strong June/July sales.


Even if the numbers mentioned in Counterpoint's research are accurate, it's hard to believe Huawei will be able to maintain its spot behind Samsung after Apple launches its new iPhone handsets later this fall.


On a side note, the same research indicates that Apple's iPhone 7 and iPhone 7 Plus were the best-selling smartphones for the month of July. Surprisingly, Samsung's Galaxy S8 is only fifth, as Oppo takes up spots number three and four with the R11 and A57 smartphones.

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56 Comments

55. KingSam

Posts: 1545; Member since: Mar 13, 2016

iPhone 6 still selling well. hmm interesting. Just surprised.

44. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

YESSSSSSSSSSSSSSSSSSSSSSSSSSSSSSS!!!!!!

34. S8PlusIsBoss

Posts: 32; Member since: Apr 22, 2017

Samsung is technology and Android period nothing else matters today

30. tedkord

Posts: 17520; Member since: Jun 17, 2009

People are so hung up on who sells what for how much. So long as you can get the phone you want, why do got care how many other phones they sell?

37. TeriusRose

Posts: 108; Member since: May 12, 2017

People feel the need to justify why what they purchased was a superior choice to someone else, otherwise there's a chance they made the wrong decision. That extends to defending the company that made it as well. Pretty a much form of tribalism.

48. tedkord

Posts: 17520; Member since: Jun 17, 2009

I mean, I want them to sell enough of the phone I like to make it worth them making a follow up, but be in beyond that, so cares?

27. Valdomero

Posts: 707; Member since: Nov 13, 2012

I see people complaining on why the iPhone 6 is still selling despite it's 3 years old. It's the cheapest iPhone with current OS version, that's why. People on a low budget can venture the iOS realm for less money on the iP6 than the iP7/+. When my Nexus 5x died on me I was desperate to get a new phone, my girlfriend used her dark magic to convince me to get an iPhone, since I didn't want to spend on an overpriced phone I went to my carrier and asked "what's the cheapest iPhone you have?". I got out of the store with a $100 iPhone 6 32GB and a $40 monthly contract for 1.5 year. Next year when I get called to get a new phone I might get a S8, or a Nokia 8 if it's available in my country.

23. jacky899

Posts: 434; Member since: May 16, 2017

Apple Phones serve the high end of the market whereas Huawei phones serve the economical sector. It's like comparing the number of Lamborghinis sold vs the number of Kias sold. Even in China's market, Apple is regarded as the number 1 brand and people there are willing to pay way more for Apple products than Huawei products.

14. whatev

Posts: 2457; Member since: Oct 28, 2015

Omg, the iPhone 6 is a legend, the best selling smartphone of all times, the others wish

16. PhoneInQuestion

Posts: 496; Member since: Aug 20, 2017

Meh. Not everyone buys the newest make and model(s) outright. It's just a phone.

22. whatev

Posts: 2457; Member since: Oct 28, 2015

21. cmdacos

Posts: 4414; Member since: Nov 01, 2016

This is Apples current low end market reach so it makes sense that the 6 is a top seller.

26. bobby84

Posts: 595; Member since: May 13, 2016

You are just a brainwashed iSheep Whats so great about iPhone? Brainwashed people can't answer this. Their responses are always rooted in theories... "Its the best quality", "It doesn't get viruses", "Everything just works" Things they can't prove So sell me on Iphone, tell me something to make me give up my s8+?

36. TeriusRose

Posts: 108; Member since: May 12, 2017

I mean, personal preference is a thing. It is literally that simple. Ultimately, you buy what you like.

38. whatev

Posts: 2457; Member since: Oct 28, 2015

I don’t need to sell you anything, I’ve learned I buy whatever I want and what I think is best for me, I’ve used many phones and platforms (Symbian, Maemo, Windows phone, Windows 10 Mobile, Android, iOS) so I can decide where to spend my money, I overcame the babysitting and customization and experimental phase with phones, I’m too old for that now, I want a phone with the best apps, the exclusives, and support for many years, I don’t care about insecure people whose own phone is like an important trace of their personality and they feel threatened and defeated when they see another phone from another brand being more successful. Gosh!!! *rolls eyes

4. killer7D

Posts: 551; Member since: Sep 18, 2014

Huawei also ships $50, $80 and $110 smartphones while Apple only ships their latest flagship which usually costs between $750 and $1,000 .. How can you say that Hawawa or Huawei is going to surpass Apple ??? when you sell a phone with a profit margin of $10 is not comparable with somebody who sells phone with a profit margin of at least $500 in each handset !!

6. kiko007

Posts: 7525; Member since: Feb 17, 2016

I don't think the majority of people here see it that way. Ultimately, Apple and Huawei have separate businesses models they operate under, and if Hauwei's gets them market share, so be it. It's not like Apple is gonna cry after next quarterly report anyhow (although overzealous shareholders might).

20. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

No, because this is article is looking at units sold. PA also does articles about which smartphone OEMs take in the most profit. They are two different metrics to judge the industry on, market share and profitability. The article is stating that Huawei is going to surpass Apple in terms of market share, period. In terms of profitability, I doubt anyone will do that. And I don't understand why that's such a pride point unless you're an investor.

24. kiko007

Posts: 7525; Member since: Feb 17, 2016

I mean... what? I just said exactly that but in a different way (except the investor part) from an Apple perspective. "And I don't understand why that's such a pride point unless you're an investor." Why do a certain segment of the population care about pixel density? At a point, the returns of such high pixel counts become detrimental to the performance and battery life of the phone (not 2k of course... 4k on the other hand) yet people harp on it as though more adds something to the experience. What about CPU core count? You wouldn't believe how little people around here actually know about core counts and their strengths/weaknesses, yet they brag about it nonetheless. The point is; people look for numbers to back their assertions, and that's how the world works. Besides, why do people act like following the money is some crime against the Phone Kingdom or something? Do you just not care whether the company you buy your goods from is doing well or not?

29. trojan_horse

Posts: 5868; Member since: May 06, 2016

"Why do a certain segment of the population care about pixeldensity?" For watching high-resolution videos like 4k. "What about CPU core count? You wouldn't believe how little people around here actually know about core counts and their strengths/weaknesses, yet they brag about it nonetheless." They brag about CPU core count because they actually get to use and enjoy the benefit of CPU cores... But the same can not be said of bragging about the profitability of a company, since you do not get to enjoy the company's profits, unless you've invested in said company.

46. BlackhawkFlys

Posts: 932; Member since: May 07, 2014

Nailed it

56. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

And I said it from an everyone perspective. Some articles are about market share, some are about profit margins. The guy you were responding to is focused on profit margins when the article is about market share, or units sold. My point was there are articles that focus on what he wants to see, so he would do better to comment in them, rather than take an article about something else and make it about what he wants. To answer about both points (pixel density and CPUs), both of those things can actually enhance the end users experience. A higher pixel density is better for higher resolution images and streaming. A CPU clocked higher or with a higher core count can improve performance when executing phone or app functions. It's immaterial whether the end user knows about them or not, they will still benefit from them. A higher profit margin doesn't affect the end user unless they're an investor. Now like you said, they may do better and stay afloat longer, but companies can run for years with a modest profit margin. Profit margins on the order Apple receives from their products aren't necessary to be solvent, in fact most companies never see profit margins like that, and yet they still manage to stay in business. So how does touting the amount of profit Apple is making per device translate to a benefit to the consumer. If Apple were to say make the same profit per device as Samsung, the price per device would actually be lower. That would allow you to put the money you saved towards other things. So why is that a bad thing? Maybe if Apple dropped their prices a bit they might sell even more devices than they currently do. A nightmare scenario to be sure.

9. bobby84

Posts: 595; Member since: May 13, 2016

Not everyone wants a $700 phone or in certain places can afford it. It's business and Huawei got the market on lock the benefits of competition. If I owned a phone company I was get that money from the high end, mid range and low in market.

11. jellmoo

Posts: 2687; Member since: Oct 31, 2011

There's a difference between units shipped/sold, versus profit. Huawei can surpass Apple in number of units sold, but come nowhere near Apple's profits, largely based on their margins.

13. iushnt

Posts: 3182; Member since: Feb 06, 2013

Because this article is about sales not profits. You will see certain article about profits too where Apple would be on top.

28. tedkord

Posts: 17520; Member since: Jun 17, 2009

Apple does not sell only their top handset. They sell a couple back (obviously the 6,which is two years old), and the SE and 5C.

43. BlackhawkFlys

Posts: 932; Member since: May 07, 2014

$500 in each handset? that's pure evil... That's why I hate this company... I don't hate it's products, though they are extremely overpriced..

3. kiko007

Posts: 7525; Member since: Feb 17, 2016

The iPhone 6 is still selling that well? Odd. It is definitely what most of us would consider "outdated".

42. BlackhawkFlys

Posts: 932; Member since: May 07, 2014

iPhone 6 is competing with the mid range Android phones..

2. zunaidahmed

Posts: 1186; Member since: Dec 24, 2011

Ok.....so the s8+ sold close to iPhone 6, former was released this year March and the later was releases almost 3 years ago....how the hell is iphone 6 still selling almost as well as the s8+????? I thought the iPhone sale slowed down because of the new iPhone release

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