For a very long time, Samsung and Apple have ruled the smartphone industry, not necessarily through innovation, but through the constant high number of smartphones sold each year. However, it looks like other brands are closing in to dethrone the two from their leadership positions.
A new report from Counterpoint Research
shows that Huawei is now the second world's largest smartphone vendor in the world, having surpassed Apple thanks to strong June/July sales.
This is a significant milestone for Huawei, the largest Chinese smartphone brand with a growing global presence. The global scale Huawei has been able to achieve can be attributed to its consistent investment in R&D and manufacturing, coupled with aggressive marketing and sales channel expansion, says Counterpoint's Research Director Peter Richardson.
Even if the numbers mentioned in Counterpoint's research are accurate, it's hard to believe Huawei will be able to maintain its spot behind Samsung after Apple launches its new iPhone handsets later this fall.
On a side note, the same research indicates that Apple's iPhone 7 and iPhone 7 Plus were the best-selling smartphones for the month of July. Surprisingly, Samsung's Galaxy S8 is only fifth, as Oppo takes up spots number three and four with the R11 and A57 smartphones.