HTC sees third quarter revenue down as much as 23%26
sold more than 10 million units. And in a matter of weeks, HTC will have the next Apple iPhone to contend with. It's a one-two punch that just might knock HTC to the canvas for the count.
HTC recently closed its offices in South Korea in a bid to cut costs, but it is going to require more than shrinking spending to turn things around. The company thought it had a major hit with the HTC One X, but HTC is going to have to go back to the drawing board to come up with a model that can challenge the Samsung Galaxy S III and the next iteration of the Apple iPhone.
The company recently changed tactics and decided to focus on launching a smaller number of higher quality phones over the year. This resulted in the HTC One series which includes the HTC One X, the HTC One S and the HTC One V