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HTC moving out of South Korea due to poor smartphone sales

Posted: , by Nick T.

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HTC moving out of South Korea due to poor smartphone sales
It looks like HTC smartphones are not popular at all in South Korea. Actually, sales have been so slow that the Taiwanese company will be moving out of the South Korean market as an attempt to "streamline operations". That should come as no surprise since competing with a behemoth like Samsung, especially on its own turf, must be quite a challenge.

It is estimated that at the end of this year's first quarter, HTC smartphones accounted for about 1% of the country's mobile phone market, which is down from 2% for 2011. Sure, not as bad as its 0.11% market share in Brazil – a market that HTC also abandoned earlier this year due to poor smartphone sales, yet still not enough to give the company a reason to stay. Samsung, on the other hand, holds an estimated two thirds of the South Korean smartphone market share after the release of the Galaxy S III. LG and Pantech, which are also South Korean companies, take the second and third places respectively, and what's left is a measly 10% of market share for other manufacturers.

HTC has not yet disclosed how many jobs will be lost due to the restructuring, or whether it will be ceasing its operations in other markets. The chances of the latter happening, however, are anything but remote. The HTC One lineup has been selling poorly in Europe, the company's stock has been steadily declining over the past few months, and only time will tell what HTC's next move will be.

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posted on 30 Jul 2012, 07:40 3

1. SuperAndroidEvo (Posts: 4888; Member since: 15 Apr 2011)

That is classic. Looney Tunes are the best cartoon shorts ever. I love them so much. I have all the best 50 Bugs Bunny, my 20 favorite Road Runner cartoons on mt 32 GB Micro SD card on my Asus Transformer Prime. Good Times.

Also that is sad & bad news for HTC. South Korea is Samsung's home turf, so you know who rules there.

posted on 30 Jul 2012, 07:44 4

4. andro. (Posts: 1999; Member since: 16 Sep 2011)

I though i saw a wabbit!

posted on 30 Jul 2012, 08:08 3

7. SuperAndroidEvo (Posts: 4888; Member since: 15 Apr 2011)


I'ma huntin Wabbits......huhuhuhuhuhuhuhuhu!!!

andro. you are the man.


posted on 30 Jul 2012, 07:41 2

2. wendygarett (unregistered)

LOL thats all folks =.=

posted on 30 Jul 2012, 07:42 3

3. andro. (Posts: 1999; Member since: 16 Sep 2011)

I think htc need to abandon or totally redesign Sense,its become a bit repetitve with each handset. Android owners like having freedom and change with each upgrade of handset and generally don't like the same ui over and over again each year,sense hasn't really changed and needs to. Techincal faults have also arisen in recent times with the htc handsets,perhaps influencing public word of mouth

posted on 30 Jul 2012, 13:17 1

12. gwuhua1984 (Posts: 1237; Member since: 06 Mar 2012)

Even so, it wouldn't help their sales in Korea whether it was before they pulled out or after.

posted on 30 Jul 2012, 08:01 5

5. TheLibertine (Posts: 484; Member since: 15 Jan 2012)

So sad it is, HTC may be the next Blackberry. (Of course, they are not yet there.) I would prefer them over Samsung, but the masses are not. As market share shows, everyone except Apple and Samsung has to be worried about his status on the smartphone market. I see the Big Two dominating.

posted on 30 Jul 2012, 08:07 3

6. Slammer (Posts: 1515; Member since: 03 Jun 2010)

Too bad. IMO, HTC makes the best all around handset. I've never experienced any major issues in the years I've owned one. My major concern this time, was their choice of making the one series with a stationary battery. Having a removable battery just makes sense. If the charging port breaks, swapping batteries buys time for either saving for insurance money for replacement or for upgrading. Not having a removable battery was a tremendous mistake on HTC's part.

John B

posted on 30 Jul 2012, 08:22 5

8. darac (Posts: 2156; Member since: 17 Oct 2011)

"HTC one lineup selling poorly in Europe"...painted into a link that CLEARLY states that they were selling okay in Europe!
What a horrible lack of seriousness, objectivity, sense and responsibility from the author!

posted on 30 Jul 2012, 08:35 6

9. preet27in (banned) (Posts: 173; Member since: 07 Jul 2012)

htc makes brilliant handsets and very good ui. probably the best user interface any company have yet, but the biggest prob is their marketing skills and plans, which they lack badly. this is the only reason why sales r sinking. htc dosent need to change ui sense, rather add more features and fun to it. atleast they have better body and looks as compared to samsung, which looks all cheap plastic used on each and every phone , which certainly is not worth a penny. all u have to do is build up some marketing skills htc. i still am a proud owner of ur best ever handset the one x. and is running very good. good luck though.

posted on 30 Jul 2012, 12:02 1

10. cas_shekhar (Posts: 24; Member since: 10 Apr 2012)


posted on 30 Jul 2012, 12:08

11. Cyan3boN (Posts: 446; Member since: 23 Feb 2012)

one x with expandable storage and removable battery= death to GS3

posted on 31 Jul 2012, 03:57

16. pellegrini (Posts: 84; Member since: 14 Jun 2012)

and don't forget that it need to be faster than the One S at least.

posted on 30 Jul 2012, 13:26 2

13. remixfa (Posts: 14605; Member since: 19 Dec 2008)

HTC needs to quit trying to do things like apple. The one S/X were solid devices that turned people off by their lack of removable memory and battery.. as well as average to poor battery life to boot. Quit relying on qualcomm so much for crapdragons and get some OMAP and exynos chips. change up the designs a bit.. and if you really want to make a splash, drop a super high end stock JB phone and promise that it will have super quick updates for at least 2 years and no locked bootloaders. That would get a lot of media buzz, take nexus sales away, and probably sell quite well.

posted on 30 Jul 2012, 18:04

15. Hunt3rj2 (Posts: 396; Member since: 11 Nov 2011)

Come on, get real here, the Snapdragon is the reason why their One XL and One S have such good battery life and manage to beat the Galaxy S3 in battery life despite being down on battery capacity. OMAP chips for this year's lineup would've made it a hilariously slow compared to the Exynos in the GS3 that literally no one else can get access to, unless you happen to be a small Chinese company that would never compete with Samsung.

HTC is far from what they should do though. Sense still needs to be more user friendly and the color scheme should match AOSP by default, even if it is still HTC Sense lurking underneath. Build quality of the phones should be good enough that people never should reasonably expect to actually use their warranty. HTCDev unlock should be a true unlock that gives S-OFF instead of this funky half-assed solution that requires access to a pc with fastboot in order to flash anything at all. Support should not end unless an AOSP version cannot run on the phone at all, and even if Sense doesn't run on the phone they should still release kernel source to allow people to get their own AOSP ROMs running if they can do so.

That's not to say that HTC is undeniably worse than Samsung. In many ways I have found HTC makes a more compelling phone than Samsung, especially when it comes to software, as Touchwiz simply looks distasteful. HTC is one of the best in terms of software support and actually does support their phones very well compared to Samsung, being the first to release ICS for their phones. It's also a major credit to them that their phones are original in their design and don't just follow Apple. HTC definitely can stay a major player in Android if they want to, but they cannot afford to make mistakes like Samsung can.

posted on 30 Jul 2012, 13:27

14. gwuhua1984 (Posts: 1237; Member since: 06 Mar 2012)

The thing about Korean markets is that the Koreans are really supportive on brands from their own country, you really don't see too many other non-Korean Asian branded products doing good in Korea. They're an extremely proud race. I partnered on some business ventures with some Koreans, you could go to any resturants or grocery stores, and you'll see them being much nicer providing better services to those who speaks Korean. With the Korean guys, we would walk directly into a resturant and sit down while there's a line outside and get our food served before those that came in before us. The point is, it's quite hard for non-Korean Asian penetrate Korean markets.

posted on 31 Jul 2012, 07:35

17. preet27in (banned) (Posts: 173; Member since: 07 Jul 2012)

again writing a review for htc. well ppl talking about tegra3 and snapdragon. yes agreed that snapdragon consumes lesser battery and a bit outperforms tegra3. but this is not the reason why htc is going down in a few parts of the world.the thing is again the marketing style of htc. u can notice that samsung gs3 adds keeps hitting the tv everytime but htc only for a few days or lets say about a month.and then they dont care about marketing and leave all upon the customers. but this is where htc need to change their thinking. maker of damn good quality products like htc cant go down all the way. i had samsung galaxy ace before and galaxy note. now i switched to htc just because of better looks and very good quality and above all the SENSE UI.which literally makes sense and is very user friendly. now i have htc sensation, incredible s and htc one x. but hell yes htc phones r better than sammy. the decision is not biased but its a user review. so all i have to say is good luck htc i still love ya handsets and will keep loving em.

posted on 31 Jul 2012, 07:36

18. preet27in (banned) (Posts: 173; Member since: 07 Jul 2012)

oh and forgot u should have removable battery on htc one x. this is the only negative point and hardly matters. cheers

posted on 31 Jul 2012, 19:51

19. mtajulmuluk (Posts: 18; Member since: 15 Jun 2012)

Htc,since u hv a nice design. But now, yur design is 'old'. Try better design and UI. And better battery

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