HTC Studio shop will crack hard on the "Hero Device" code, report directly to CEO Peter Chou

HTC Studio shop will crack hard on the
HTC sprinkled its head with ashes at the quarterly results call yesterday, acknowledging that it had become complacent in 2011 due to the raging success in 2010, and stuffed new technology like the bulky first-gen LTE chips into its existing design paradigm, sometimes producing unwieldy devices.

The company is determined not to repeat these mistakes in 2012, though, and CFO Winston Yung reported that it is creating a so-called Studio department, which will be responsible with envisioning and crafting the so-called "Hero Device" strategy everyone is aiming at this year - less, but more distinctive devices.

HTC's CFO also hinted that the company doesn't want to feel constrained in its relationship with chip manufacturers, and might diversify from the Qualcomm Snapdragon exclusivity it has been favoring so far:

This is pretty much in line with what we are hearing about an upcoming HTC Edge aka Endeavor or Supreme, with a quad-core Tegra 3 processor. If HTC cuts the umbilical cord with Qualcomm, it will be able to be one of the first with quad-core handset, for example, where NVIDIA beat everybody to the punch again, or it can go with TI's OMAP family for some handsets, as that's the official chipset of Android Ice Cream Sandwich, speeding up the transition to the newest version.

Softwarewise HTC has a lot of good things to leverage, like its cloud services, while the HTC Sense UI needs just a little simplifying and tweaking to become a selling point for HTC handsets again - things that the company is rumored to have done with Sense 4.0 already.

HTC's February 26 event is not far away, and we'll be at the MWC 2012 expo to give you the nitty-gritty of the HTC comeback.

via SlashGear



1. lubba

Posts: 1313; Member since: Jan 17, 2011

No more grey color! Return of the xenon flash, kickstand, and rework Sense UI.

9. Hunt3rj2

Posts: 396; Member since: Nov 11, 2011

Xenon flash requires a thick phone. Do you really want another chunky 13mm thick phone? Kickstand is doable, Sense UI is already being redone to be much more like ICS, with flat grey theme instead of shiny black.

10. lubba

Posts: 1313; Member since: Jan 17, 2011

I actually do want xenon. Works on Nokia N8. Kickstand is awesome for movie viewing, Bedside photo or alarm clock. Overall very useful. My hd7 have kickstand and phone thickness same as iPhones. Honestly love phones that can do great photos and videos. Gotta have for memory and social sharing. I don't think it's possible to put high end camera into thin phone. Regarding sense, saw leaked preview on HTC Ville. Doesn't look good.

11. Hunt3rj2

Posts: 396; Member since: Nov 11, 2011

It works on the N8, but the N8 is extremely bulky for a phone that isn't LTE. Dual LED flash should come close enough for lighting up the area as long as the LEDs are high quality, even Nokia has ditched xenon flash for LEDs for their thinner WP7 handsets. High end cameras can be in thin phones, but there will always be a small hump for the camera. HTC Sense 4.0 looks like it might be better, might be worse. If you look at HTC Sense 2.5's Slate theme, that's what I'm hoping to see. That comes closest to ICS' look and feel.

2. KEVlN

Posts: 83; Member since: Aug 19, 2011

Google put so much work into polishing ics and yet manufacturers still overlay custom skins. I for one want to see a stock ics device with these so called "hero"specs. Boy oh boy do I miss the nexus one days. HTC please blow my mind like you used to.

3. taz89

Posts: 2014; Member since: May 03, 2011

i would bet majority of people ie people not like us who come to these sites etc actually like the skins such as sense and touchwiz and thats what attracts the wider audience more...i agree though ics looks awesome but why did they not allow unlimited apps in a folder.,hate to make 3 folders just for games.

7. speckledapple

Posts: 902; Member since: Sep 29, 2011

I think I would disagree with you. The majority might just accept what is there rather than prefer an overlay of a skin. I personally do not like the Sense of any version on my Thunderbolt and use other skins to change the look and feel of my device. Its important to realize that although these manufacturers try to make their devices different with skins, no one stopped to think about making it different on quality of experience itself.

8. ngo2dd

Posts: 896; Member since: Jul 08, 2011

If you ask the majority of user about the different between ics to gingerbread they will not be able to tell the different. The majority of user like to have an easier and flashy. Remember the majority are not nerd like use.

4. Exofuji

Posts: 19; Member since: Jan 25, 2012

I like Stock, I like the *New* Blur, and I've always liked sense. If you want the Stock ICS look on an HTC device just unlock the bootloader, root, and load up a custom rom. Its easier than ever.

5. AndresJ

Posts: 48; Member since: Feb 06, 2012

I always like HTC designs, hope they will not change the design!!!

6. systamatics

Posts: 63; Member since: Nov 16, 2011

Htc's turning around , hell yea

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