HTC Studio shop will crack hard on the "Hero Device" code, report directly to CEO Peter Chou
HTC sprinkled its head with ashes at the quarterly results call yesterday, acknowledging that it had become complacent in 2011 due to the raging success in 2010, and stuffed new technology like the bulky first-gen LTE chips into its existing design paradigm, sometimes producing unwieldy devices.
The company is determined not to repeat these mistakes in 2012, though, and CFO Winston Yung reported that it is creating a so-called Studio department, which will be responsible with envisioning and crafting the so-called "Hero Device" strategy everyone is aiming at this year - less, but more distinctive devices.
HTC's CFO also hinted that the company doesn't want to feel constrained in its relationship with chip manufacturers, and might diversify from the Qualcomm Snapdragon exclusivity it has been favoring so far:
This is pretty much in line with what we are hearing about an upcoming HTC Edge aka Endeavor or Supreme, with a quad-core Tegra 3 processor. If HTC cuts the umbilical cord with Qualcomm, it will be able to be one of the first with quad-core handset, for example, where NVIDIA beat everybody to the punch again, or it can go with TI's OMAP family for some handsets, as that's the official chipset of Android Ice Cream Sandwich, speeding up the transition to the newest version.
Softwarewise HTC has a lot of good things to leverage, like its cloud services, while the HTC Sense UI needs just a little simplifying and tweaking to become a selling point for HTC handsets again - things that the company is rumored to have done with Sense 4.0 already.
HTC's February 26 event is not far away, and we'll be at the MWC 2012 expo to give you the nitty-gritty of the HTC comeback.
via SlashGear
The company is determined not to repeat these mistakes in 2012, though, and CFO Winston Yung reported that it is creating a so-called Studio department, which will be responsible with envisioning and crafting the so-called "Hero Device" strategy everyone is aiming at this year - less, but more distinctive devices.
From the design point of view, from the choice of components, having a lot more open mind as to what components we use, and using the most appropriate components for the phone. By having a more focused approach to our product strategy, and having the organization behind the product strategy to support it. I think I have told some people when talked about the creation of this Studio, which is a department within HTC that reports directly to Peter [Chou, HTC CEO]. And this group of people comprise the team from design, the team from engineering and etc; working on a cross disciplinary approach, and reporting directly to Peter. It has a lot of focus, is spending a lot of time on the key products that we are going to launch this year.
HTC's CFO also hinted that the company doesn't want to feel constrained in its relationship with chip manufacturers, and might diversify from the Qualcomm Snapdragon exclusivity it has been favoring so far:
“I think from these various perspectives, organization more focused on strategy and having a more open mind on components, choosing the best components, will allow us to regain the edge in products … for most components there are multiple sources. And we actually want to and make sure that we do have multiple sources for a single component. So we have, I think, a very good range of suppliers to choose from on CPU, for example, or memory, for example. And I don’t think we are constrained in any way from a component point of view
This is pretty much in line with what we are hearing about an upcoming HTC Edge aka Endeavor or Supreme, with a quad-core Tegra 3 processor. If HTC cuts the umbilical cord with Qualcomm, it will be able to be one of the first with quad-core handset, for example, where NVIDIA beat everybody to the punch again, or it can go with TI's OMAP family for some handsets, as that's the official chipset of Android Ice Cream Sandwich, speeding up the transition to the newest version.
HTC's February 26 event is not far away, and we'll be at the MWC 2012 expo to give you the nitty-gritty of the HTC comeback.
via SlashGear
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