HTC One A9: all you need to know

The next big thing for HTC

HTC's One A9 is not an expensive phone: quite the opposite. At $400, the new One A9 is nearly 50% cheaper than the iPhone 6s. This does not stop it from having huge aspirations to be one of the best-looking affordable phones that makes no compromise when it comes to features: first to ship with Android 6.0 Marshmallow and first with the new Snapdragon 617 chip. HTC seems to have also hugely improved the camera and the One A9's 13-megapixel main camera comes with optical stabilization, sapphire lens and great expectations.

We take a hands-on look and tell you all about the feel and all important initial impressions about the HTC One A9 here.

We have also dived deeper to look at all the new and notable features of the One A9. No phone is perfect and that's why we also sum up the things that could have made it a better phone, and look at why it could turn out to be an even better phone than the eerily similar iPhone 6s.

The One A9 is not alone: it arrives in a world of fierce competition between not just Android phones, but also iPhones and a new crop of Windows handsets. What is its place in this big, wide world? We explore this right below.