Google patents imagined by the Big Brother: wants to track background sounds in private calls for ads

Google patents imagined by the Big Brother: wants to track background sounds in private calls for ads
Google is definitely a synonym for innovation, but this here patent for picking up background noises and using them for ads is downright creepy. It also sounds like pure sci-fi but it’s not - it’s real. The patent itself is called “Advertizing based on environmental conditions.”

It all rounds up to analyzing background noises during your voice call to pick up your environment and use it to serve the perfect ads.


So while this all is automated and there's no real person actually listening to your private conversations, the very thought of having your background noises tracked sounds scary.

What's more – it's not just about calls. Background environment in pictures that you've shot and videos you've taken could be used as well. We try to brush aside our Big Brother associations and concentrate on the actual patents, but it's hard. Give it a try, here's what the patent reads:


Hilariously, turns out The Onion “covered” a similar yet imaginary story in the past. Check out the video below and let us know your thoughts about these Google patents. Is Google being evil?


source: TheNextWeb



FEATURED VIDEO

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless