Google patents imagined by the Big Brother: wants to track background sounds in private calls for ads

Google patents imagined by the Big Brother: wants to track background sounds in private calls for ads
Google is definitely a synonym for innovation, but this here patent for picking up background noises and using them for ads is downright creepy. It also sounds like pure sci-fi but it’s not - it’s real. The patent itself is called “Advertizing based on environmental conditions.”

It all rounds up to analyzing background noises during your voice call to pick up your environment and use it to serve the perfect ads.


So while this all is automated and there's no real person actually listening to your private conversations, the very thought of having your background noises tracked sounds scary.

What's more – it's not just about calls. Background environment in pictures that you've shot and videos you've taken could be used as well. We try to brush aside our Big Brother associations and concentrate on the actual patents, but it's hard. Give it a try, here's what the patent reads:


Hilariously, turns out The Onion “covered” a similar yet imaginary story in the past. Check out the video below and let us know your thoughts about these Google patents. Is Google being evil?


source: TheNextWeb



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37 Comments

1. itiswhatitis

Posts: 423; Member since: Jan 23, 2012

What a new way of marketing!

3. itiswhatitis

Posts: 423; Member since: Jan 23, 2012

or shoud i say what an innovative way of marketing??

2. bigboy029

Posts: 74; Member since: Jan 03, 2011

Most of Google's ideas have been ok... but effffff this.

4. windowsRocks

Posts: 155; Member since: Oct 28, 2011

After few days Apple will sue Google saying they already own this patent.

6. McLTE

Posts: 922; Member since: Oct 18, 2011

sorry.. but this Joke is pretty used up.

10. windowsRocks

Posts: 155; Member since: Oct 28, 2011

thats a joke

37. thephoneguy92

Posts: 191; Member since: Dec 29, 2011

.....

5. jmoita2

Posts: 930; Member since: Dec 23, 2011

Privacy?? What privacy??? Someone explain to me how it's possible to listen in on background noise without hearing your conversation? What's next? Tracking and recording the street and freeway signs you drive by,but don't worry,we are not tracking you? Is this nuts or what?

13. beatsandmelody

Posts: 109; Member since: Nov 01, 2011

I think it could done on phones with secondary mics for noise cancellation. In fact, the system would probably more easily identify the location by accessing just the secondary noise cancelling mic and ignoring the main mic.

7. Whateverman

Posts: 3295; Member since: May 17, 2009

This better not happen, or it better be something that can be disabled or I will be changing my avatar on my next upgrade.

8. medicci37

Posts: 1361; Member since: Nov 19, 2011

Im starting to get tired of Google's lack of respect for peoples privacy. It is ridiculous what these tech companies get away with when it comes to privacy.

9. medicci37

Posts: 1361; Member since: Nov 19, 2011

We wouldn't need so much government regulation if these companies were more responsible.

11. GALAXY-S

Posts: 701; Member since: Jun 07, 2011

Im usually down for googles ideas but this idea is over doing it bad.... sorry but if this will be the case bye bye android.... Whats next! google toilets!!! view adds of your favorite restaurants based on the food you eat... eewwww lol

12. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Okay, so here's my thoughts: first, the idea is redundant. Google can already tell where you are and what's around you much easier with the GPS function. Furthermore: Why does everyone freak out when a private company that doesn't have a military, police, guns, jails, any other means of coercion, etc., and whose only motivation is to make money by offering you ads, wants to know more about you? I mean, Im personally far more concerned about the government, which does have guns and jails, and which does have a clear track record of ruining lives and spreading misery, doing these kinds of tracking and paying attention to us.

15. digicon

Posts: 121; Member since: Aug 11, 2011

Dude . Why do you even have a phone ? . . or the internet ? I don't care who it is , whether they have guns or not . I don't need anyone or anything listening to me or my surroundings . This is why I will never have a Google product or service ! . .

16. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Fyi, Google doesn't do this, you paranoid freak. They just have the patent, like Apple's patent to take pictures of jailbreaking iPhone users and such. Furthermore, let's say they do end up doing this. I want you to tell me exactly what harm could ever befall you if they did. Come on, if you're so afraid then you must have a reason for your fear.

19. drtech

Posts: 135; Member since: Mar 16, 2012

You wouldn't mind having all your calls listened in on by Google? Who's the real sheep here?

23. Sniggly

Posts: 7305; Member since: Dec 05, 2009

I do mind, just not enough to immediately vilify Google. I mind much more that we have a government which can and has repeatedly violated citizens' privacy and murdered millions of people. I mean, which is the bigger issue?

26. drtech

Posts: 135; Member since: Mar 16, 2012

This is a tech blog so government abuses are really not relevant. Staying on topic what google is planning on doing is very alarming.

32. GeckoHA559

Posts: 47; Member since: Jan 28, 2011

Its easier to listen what your saying on the phone than it is to track whats going on in the background.

17. maxican16

Posts: 364; Member since: Sep 29, 2011

I disagree. this is Google taking it too far.

18. Sniggly

Posts: 7305; Member since: Dec 05, 2009

It's a stupid idea, and i would rather they not implement it (and they won't) but what about this is actually dangerous? I mean really, THINK for a second. The government's invasion of our privacy in the name of justice and security has us so scared that we view any other entity committing a similar violation of our privacy as inherently evil or dangerous. But private companies don't have the capacity to harm us that the government does, so they're automatically dissimilar issues. Am i the only one here thinking with a clear head about this matter?

21. maxican16

Posts: 364; Member since: Sep 29, 2011

...you realize our government wouldn't think twice to demand this information from Google, should they think it necessary. granted, they would need some kind of reason to do so, but who's to say you would agree with it? in other words, this information still has the capacity to harm you.

22. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Yeah, but not directly because of Google. You're still looking at the wrong problem. Is the problem one of a private company wanting to sell us ads, or that we have a government that's willing to be that intrusive?

24. maxican16

Posts: 364; Member since: Sep 29, 2011

my point is Google is having the possibility of facilitating this. I'd much rather they didn't, that the information not be tracked to begin with. of course our government has issues!! =]

28. jmoita2

Posts: 930; Member since: Dec 23, 2011

Because in a heartbeat Einstein,the "Government" as you like to call them can subpoena all this data,or even worse,under our never ending "war on terror" can just swoop in without any oversight and own it all,along with your behind. And if you haven't noticed,big business and Government are attached at the hip.

30. drtech

Posts: 135; Member since: Mar 16, 2012

We're on the same page having access to that kind of information can be easily abused even if that was not the original intent. Technology is a trade off, but in exchange we have to whore off more and more of our info. Having my calls listened to is a little too much for me though.

29. jmoita2

Posts: 930; Member since: Dec 23, 2011

i can already hear it... "Oh,well,I got nothing to hide"

14. drtech

Posts: 135; Member since: Mar 16, 2012

This is creepy. I use some google products like gmail and google voice, but they're crossing the line here. I would have already switched from gmail if it wasn't such a pain.

20. Bluesky02

Posts: 1439; Member since: Dec 05, 2011

Invasion of privacy, thanks Google. And Android fan would still defend Google with love. Think if this technology got in the hands of the wrong person? What could that mean? Track where you are, your pictures, videos, background sound would help to identify your location together with GPS. Keep it up!

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