Google on Google Glass: Not what we hoped for

Google held its earnings call Thursday and while some numbers were more impressive than others, the company admitted that the project that is Google Glass did not pan out as desired.

It simply boiled down to Google having to rethink its strategy for Glass, and CFO Patrick Pichette gave no indications that the initiative was being abandoned, even though the explorer program had been canceled.

Pichette explained that Google had to re-evaluate its plans with Glass, and make the “tough calls.” Earlier this month, Google suspended sales of Glass and “graduated” the project out of Google X labs, and placed the program under the stewardship of Nest CEO Tony Fadell.

Per Pichette during the earnings call Thursday:

There has been a lot of speculation about Google’s plans for Glass, and even Google was facing challenges for practical use cases.  Developers were also reportedly losing interest in Glass too.  As it happened, it appeared that Glass was more appropriate for the enterprise, with a number of companies launching pilots using Glasswear for employees to gain efficiency or help customers faster.

On the consumer side however, Glass was a point of controversy.  Some people felt like their privacy was at risk, establishments banned it, and one woman got assaulted and robbed for wearing Glass.

Google is still expected to release a second generation of Glass this year. While end-user support for the first generation of Glass is no longer available, Glasswear and its companion MyGlass app still operate with your Android or iOS device. If you were thinking of picking up a set, you can probably find them at a steep discount over the former $1,500 asking price on Google Play.

via: Business Insider



1. Mxyzptlk unregistered

I Still never saw the point of Google glass. Just another waste if you ask me.

2. EC112987

Posts: 1215; Member since: Nov 10, 2014

Apple glass will be much better lol no but seriously it just didn't offer enough to spend so much money on a pair of glasses.

4. mixedfish

Posts: 1555; Member since: Nov 17, 2013

You really can't see the potential for enterprise or commercial like warehouse workers etc? You must live in a small world.

5. EC112987

Posts: 1215; Member since: Nov 10, 2014

In the future you're right that'll it can be very useful. But this rendition of Google glass did not live up to the hype.

12. sgodsell

Posts: 7368; Member since: Mar 16, 2013

It did not live up to the hype mainly because of the $1500 price tag. If Google can get the price down to something more reasonable, then I could see it doing much better. That as well as maybe give the users the option to remove or change the camera.

3. ThePython

Posts: 902; Member since: May 08, 2013

This is what happens when you try to skip important steps just to jump straight to the future - We are not there yet, it was a noble effort from Google to experiment with it, but we're not that advanced yet. Smartphones don't last a week on battery, interactive holograms don't exist like in the movies and (most) cars don't fly. The "smartglass" will have to wait. Rest in peace, Google Glass. We'll meet again in a few years.

11. magnanimus

Posts: 565; Member since: Mar 29, 2013

What makes you think what the movies portray are the 'important steps' to the way the future will pan out? The smart glass might as well be the next step towards the future and Google experimented with it to see. I like it when companies go beyond their comfort zone to try out new things that might revolutionise the way we see things. Apple did with the all touchscreen iPhone, Microsoft and google also try. So kudos to Google for trying. I don't think they tried to skip anything. They experimented but it didn't work out.

6. FlyingDutch

Posts: 97; Member since: Jan 30, 2015

So, they learned such an obvious thing the hard way. They'll have it MUCH harder with Ara though.

13. sgodsell

Posts: 7368; Member since: Mar 16, 2013

No, Ara will be different because it won't cost $1500. Ara is suppose to be inexpensive. If Google holds to low pricing, then Ara will take off.

14. DaveElliott

Posts: 148; Member since: Sep 20, 2012

Project Ara will be a failure. How does anyone think this will make any commercial success? I like the idea, but even flagship-level phones are starting to come in at commodity pricing and we're not talking about a 1995 PC with ample room under the hood with relatively standardized and slow moving tech.

7. camera531

Posts: 346; Member since: Jun 30, 2012

I always thought glass would make a great teleprompter for making presentations, etc.

8. LuckyS

Posts: 154; Member since: Dec 07, 2013

I don't know why Google keeps abandoning successful and potentially successful projects. They could make miracles on the wings of Android, but seems as they don't want to do that.

9. TylerGrunter

Posts: 1544; Member since: Feb 16, 2012

Funny, I still think it's a great idea and don't fully understand what the issues are. I hope we'll see more of it in the future. Microsoft HoloLens or the VR emulators also nice, but I would like to have something I can wear in the street. Google glass was the closes to that. Too expensive? I don't get it, the components were not more expensive that the ones in any smpartphone. I'm left with a lot of doubts of what has really happened there.

15. DaveElliott

Posts: 148; Member since: Sep 20, 2012

It was a good idea, which is why Google tried to get their model to market. They should have waited for someone else to do it first in earnest and then did a better me-too version, which is what they do best. Having the name Google associated with this probably did more harm than good given the privacy concerns, pricing, and perceived arrogance of those using them in a few reported incidents. Within 5 years there will be a resurgence with greater success. It just won't be Google even though their early involvement got the ball rolling.

16. TylerGrunter

Posts: 1544; Member since: Feb 16, 2012

I hope you are right, I don´t really mind if it is Google or someone else, but I am really sold on the idea of a camera and screen that you can use while walking, cooking or doing something with your hands.

10. darkkjedii

Posts: 31052; Member since: Feb 05, 2011


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