Google files in a trademark application for "ARA" with the USPTO

One of the more interesting smartphone-related projects that Google is currently prepping is, undoubtedly, the Android-powered ARA modular smartphone, which will allow you to snap different hot-swappable modules on an endoskeleton (simply addressed as "endo" by its creators) and thoroughly change the hardware setup of your device. Well, a beta release of the compelling gadgetry might see the light of day in just a few months' time, sometime in March 2015. 

Google has already filed in a trademark for the "ARA" name with the United States Patent and Trademark Office, hinting us that the modular device most probably won't see its name changed right before the first modular devices and modules officially break cover. Then again, Mountain View might strap another fancy name to its curious project, but the "ARA" moniker will probably stick for the time being.

We already know that the modular device will run a custom version of Android 5.0 Lollipop and most of its modules (except for the CPU and display units) will be hot-swappable. Google has already released a developer's board for the ARA phone. All in all, the ARA handset has already become a substantial part of the Android folklore and we can't wait to learn more about the captivating project.

source: AndroidFace via GadgetzArena



1. ilani

Posts: 90; Member since: Dec 23, 2011

Can't wait!

3. Finalflash

Posts: 4063; Member since: Jul 23, 2013

I know, one of the few things to get really excited about in the mobile industry. Finally an actual "game changer" instead of the usual. Also, hopefully Google gets all the patents they can for this, before Apple and other trolls decide to take a piece.

9. bob_monkeywarts unregistered

By the time Apple makes a modular phone, it'll be the iPhone 26.

13. sriuslywtf

Posts: 297; Member since: Jul 09, 2013

@bob Apple will never make a modular phone. Have you seen an IMac or Mac pro with modules? Simply because apple..

12. vincelongman

Posts: 5694; Member since: Feb 10, 2013

Ara sounds amazing I didn't think Google would have it ready so quickly Its rumored to start selling on the Play Store February next year

2. Astoni

Posts: 649; Member since: Sep 28, 2013

YES PLEASE!, i can't wait. I love the idea to swap parts to upgrade when you feel like it.

4. dorianb

Posts: 617; Member since: Oct 24, 2012

Okay, let me get my silly question out of th way. How are we pronouncing it?Is it A-R-A, sounding out each as a capital letter. Or phoneticlly, "are-ra".

6. ProblemSolver15

Posts: 372; Member since: Jun 14, 2010

I'm saying (Are-ra) because it sounds so much more awesome. Every time I think of ARA I think of....Sparta!!!!! Lol

8. MasterSyrron

Posts: 59; Member since: Dec 08, 2012

I've been saying it phonetically all along... I hope everyone else is, too. :)

5. Chuck007

Posts: 1410; Member since: Mar 02, 2014

Concept looks fantastic. Hope there will be high end parts too.

7. uzimafioso

Posts: 469; Member since: Jul 15, 2014

So Motorola's dream is coming true after all..

10. tyger11

Posts: 291; Member since: Oct 29, 2012

It's a pirate word - ARRRR-ah! :)

11. UglyFrank

Posts: 2194; Member since: Jan 23, 2014

I'm holding off on any purchase until this comes out & I bet they could make a tablet version too

14. 21babydoll12 unregistered

This will open the field up just like what AMD and Intel did with x86 platform

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