Global smartphone shipments post 7.7% gain year-over-year in Q3; Samsung on top with 25.6% share

Global smartphone shipments post 7.7% gain year-over-year in Q3; Samsung on top with 25.6% share
According to Digitimes Research, smartphone shipments for the third quarter of 2015 rose 7.7% year-over-year during the period. That means 331.9 smartphone units were shipped from July through September. Sequentially, the gain amounted to 10.5% from the second quarter. For the current quarter, the research arm of Digitimes expects shipments to reach 396.8 million phones. That would be a 20% gain sequentially, and a 10.1% gain year-over-year. If that forecast is correct, for all of 2015 smartphone shipments would hit 1.326 billion units.

For the third quarter, it was Samsung and Apple still numbers one and two, respectively. Sammy was responsible for 25.6% of smartphones shipped world-wide during the three months, while Apple was next with 14.5%. Huawei captured third with its 7.4% slice of the smartphone pie. Lenovo (4.8%) and LG (4.5%) had a close battle for fourth and fifth place.

Xiaomi's 3.8% share of the Q3 global smartphone market placed it sixth, followed by BBK (3.5%), TCL (3.3%), Oppo (3.2%), ZTE (2.5%) and Sony (2%). Microsoft's 1.7% share placed it 12th. The rest of the top 15 included Meizu (1.7%) Coolpad (1.5%) and Asus (1.4%).

When you talk about Samsung, your thoughts usually go right to its latest flagship phone. Currently, that would be the Samsung Galaxy S6, images of which you will find below.

source: Digitimes



1. marchulya

Posts: 56; Member since: Nov 18, 2014

it could be extremely interesting to know annual selling volumes of S6 and Edge phones.

2. GreenMan

Posts: 2698; Member since: Nov 09, 2015

Apple can capture as much as 75% of the market share if it make iOS an open source, or atleast start rolling out iPhones as cheap as Microsoft Lumia 430 @ 60 USD all the way to Lumia 950 @ 750 USD... Too bad, its never going to happen! The Number-1 reason why Android is the 'undisputed' smartphone OS champ in the world is because it has practically ZERO competition in 90% of the world where for most people, dropping anymore than an equalent of 100 USD on a cell phone is LUXURY! Hence they can't even consider an iPhone. If they'd the money, they'd definately go with an iPhone... Ask any of your Indian, Chinese or Pakistani friend...

5. maherk

Posts: 7065; Member since: Feb 10, 2012

"If they'd the money, they'd definately go with an iPhone..." Mind to explain how Samsung, Lg, HTC, Sony, etc... manages to sell millions upon millions of flagships that are priced at the same price of an iPhones and sometimes even more? Stop speaking out of your whatever(in Trump the Chump's voice)

9. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

+1 to this. Some people just don't understand what "personal preference" mean.

20. GreenMan

Posts: 2698; Member since: Nov 09, 2015

@Maherk You do have a point, but I'm afraid that your point is rather moot... Can you show me statistics of flagship smartphones sales of Samsung, LG, HTC, Sony etc??? I don't think so... The majority of the revenue these companies generate come from budget basic & affordable phones, trust me on this one. If Samsung's flagship S Series is going so strong, why not Samsung just ditch the rest of the phones and focus its R&D solely on its flagship? Why Mr. Sammy is rolling out dozens of models each year?

21. iushnt

Posts: 3179; Member since: Feb 06, 2013

The last paragraph gave me a facepalm!! I hope someone answers this well..

23. -whis-

Posts: 16; Member since: Dec 15, 2015

I know the answer and its kinda obvious :-/ but I doubt i can write anything that can make him understand :(

32. sgodsell

Posts: 7621; Member since: Mar 16, 2013

GreenMan clearly never looked at the smartphone market share break down by price teirs. Low, mid, and high end or flagship devices. Low end is under $200, mid range is between $200 - $400, and flagship is considered above $400. So just looking at prices alone Apple is always in the flagship range even when they sell an old iPhone 5s. Now as far as Android is concerned users have price competition amongst other OEMs, something that is impossible with Apple. You want an Apple device then you just have to bend over and let Apple give it to you. Because you don't have a choice when it comes to pricing. You pay what ever Apple wants if you want to be in Apples camp. So its real stupid on your part to say that Apple could capture 75% of the market. Since Apple controls every aspect, from the app store to the hardware, to the OS. Android is very open and lets any OEM use Android, and this is why there is competition, and NONE for Apple.

26. TBomb

Posts: 1714; Member since: Dec 28, 2012

Here's one reason: If you focus on 1 product and it doesnt do well... then the company doesnt do well. Where as if you have 5 products in different markets, even if 1 doesn't do outstanding, others can pick up the slack. One amazing player can't carry the whole team.

35. engineer-1701d unregistered

htc for instance

27. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Because they care about other people, targetting different markets, not just leaching money from the rich

29. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Samsung sells 300M smartphones per year since 2011. It has already bee confirm that at least 1/3 of those sales are typically the combined sales of the Galaxy S and the Galaxy Note. The S alone since the Galaxy S III which sold 50M+ by itself, has sold more than 50M+ each year since. Even the S5 sold closer to 70M+, though Samsung expected 100M+. The Note since the Note 2, has sold at minimum 40M+ since the Note II release. The Note 3 sold 50M by itself. It is very safe to say both the S and the Note sell 50M+ each. What proof are you looking for? Like Apple, Samsung doesn't give specific numbers for each Galaxu device, nor do they need too. But I would also like to know how well all combined sales of the S did for this year.

34. engineer-1701d unregistered

simple if toyota only made lexus suv and no camery corolla and what ever other mid and low end car would they make anywhere close to the money they make by selling all, remember basic thing in life 1 size does not fit all. samsung spends 14 billion on R&D more than any other company. why do you think apple sells more than 1 iphone to cater to the masses and bring in more money 16gb 64gb 128gb metal plastic big small

8. Shocky unregistered

They would need to allow manufactures using iOS to remove a lot of the limitations power users associate with it, that will never happen. One day they might allow manufactures to use iOS but they will still have an iron grip on what it can do.

24. ph00ny

Posts: 2077; Member since: May 26, 2011

What kind of sorcery is this? Apple will not capture more market share if it becomes open source. iOS might but not apple

25. TBomb

Posts: 1714; Member since: Dec 28, 2012

I bet Apple would lose Marketshare if this happened

30. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Especially if they removed all limitations. The other OEM's would run Apple right out the game. Don't people even know Apple's history with Mac OS? After Jobs was fired, Scully licensed out Mac OS to try to get money. Those OEM's sold their Mac OS running computers for less than Apple and Apple sold even less macs. When Jobs returned, he bought up all those licenses because Apple was being reduced to a sofwtare company and Jobs didnt want that. if iOS was made open source, yes it would gain huge market share, but Apple would only be making money on it sales via iTunes which I dont think would be very high compared to hardware sales. Just remember Apple markup is as high as 400% or more on some stuff. and 20%-40% on average. Apple wouldn't make those profits on songs they sell for 1.29 that I can buy on amazon for .99. No one is going to pay $5.00 for a single song

28. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Not if iOS would have its present limitations vs Android.

33. engineer-1701d unregistered

not even if ios was open you would see less hate and a few try it out and fix the crap they dont like, kind of what oneplus did number 1 reason is apple has everything locked down and control your phone that you paid for. apple phone users are like north korean people they may think there life is there own but its not like updates forced crash cant change anything told what to like and not to,propaganda and many other n.k. things

3. fanboyismfanboy

Posts: 6; Member since: Dec 18, 2015

Spamsung are on top after attacking every conceivable price range in the global smartphone market...surprising.

4. marchulya

Posts: 56; Member since: Nov 18, 2014

they need to lower their prices more & more to compete and to survive!

6. maherk

Posts: 7065; Member since: Feb 10, 2012

Survive? Bahaha

10. Shocky unregistered

Compared to Apples pricing they're still doing fairly well, they're done well to handle the ever increasing competition in the Android Market. Apple have reaped the rewards from increasing the display size but they need to do something new next year, it will be interesting if they can actually come up without anything new. Probably Retina HD or something equally stupid. Forcetouch is a gimmick, I'm not looking forward to that on future Android devices.

14. Diezparda

Posts: 941; Member since: Oct 23, 2013

Really? i think 3D touch now still need optimization but i'm expecting a new ways to interact with your device especially in gaming experience. I'll choose force touch as nice to have feature on S7 than let say 4K display...

18. Shocky unregistered

Gaming generally needs instant response, especially the kind of games I play, introducing 3d touch will only add a delay and of course a level and complexity which isn't needed. The first time I used the iPhone 6s, I couldn't figure out how to use 3d touch at all, it's not intuitive and definitely not natural. I had to use Google to figure it out and even then just felt gimmicky, just reminded my of Samsung's air touch which had equally useless features in certain apps.

19. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

Samsung's Air Gestures is not a gimmick... It's important for those who have a handicap or disabilities. Someone without a second hand can shake his head to scroll and navigate a Samsung phablet with his sole hand!

22. Diezparda

Posts: 941; Member since: Oct 23, 2013

Can't say much about 6S, i'm inexperienced with 3D touch. 6S still nowhere to be found at Apple authorized seller in Indonesia. Wish it's As for air view, it's a nice to have it's not bother me with how i interact with my device nor it'll create any kind of delay but it's very very limited and i think 3D touch might be better implementation of these feature.

12. tedkord

Posts: 17514; Member since: Jun 17, 2009

Do you use an applicator, or do you just get your finger deep in there and spread it on?

15. fanboyismfanboy

Posts: 6; Member since: Dec 18, 2015

I bet you don't find your s-pen accurate enough so you use your miniscule pen0r

16. FluffyBled unregistered

Don't you mean 331.9 million?

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