Fitbit CEO: Apple Watch has had 'no material impact' on sales

Fitbit CEO: Apple Watch has had 'no material impact' on sales
When the Apple Watch was finally released to market back in April, many saw it as a potential threat to successful wrist-worn gadgets like the Fitbit. Sure, Apple Watch is more of an all-rounder whereas the Fitbit and similar products like the uber-cheap Xiaomi Mi Band focus almost squarely on fitness. But since Apple tends to cause a stir when it drops an entirely new product, there must have been at least some concern over at Fitbit HQ. Judging by the company's recent results call, though, those touting the Watch as a Fitbit killer may have jumped the gun, with strong third-quarter earnings solidifying the Fitbit range as the dominant force

Upon the introduction of Apple Watch, Cupertino swiftly removed Fitbit from its online store, having been a third-party reseller of the market-leading fitness band for some time. At that point, it seemed like the proverbial gloves were off. But as Fitbit head honcho James Park expressed to investors on Monday, the two firms are gunning for "very different segments in the market", adding that Apple Watch's release has had no "material impact" on his company's business. 

Indeed, Fitbit's Q3 revenue has jumped 168 per cent year-on-year to $409.3 million, which amounts to a lot of watches given the $60 to $250 price range of the hardware. To be more precise, Fitbit pushed 4.8 million devices during the third quarter of this year, and while Apple still refuses to furnish us with Watch sales stats, one suspects that figures in Fitbit's league would probably have been shared by now. 

The jury's still very much out on the smartwatch. Despite the fast-moving nature of the mobile scene, it remains a fledgling idea that, generally speaking, requires much development and innovation. There are already dozens of wrist computers available -- few of which seem to have offered enough to impress the wider connected market -- with the Fitbit being one of the few notable exceptions. While Apple Watch has unquestionably brought more attention to this emerging product group, it -- like scores of others -- still arguably lacks that necessity factor

Will Apple Watch 2, 3 or 4 give the likes of the Fitbit some food for thought? Perhaps. But for now, Apple has priced itself out of contention for most casual users, and since Fitbit serves a purpose having identified its demographic, the latter will surely continue to thrive. 

source: Fitbit via AppleInsider



18. rudlie

Posts: 205; Member since: Mar 13, 2012

I love fitbit

17. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

Huawei's Watch is alot hotter than Apple's, let alone LG G Watch Urbane!

12. eman99

Posts: 410; Member since: Aug 03, 2010

nice upper cut to apple

9. bucky

Posts: 3797; Member since: Sep 30, 2009

i still dont see a need for a smartwatch at all, from any company. Until they come up with SERIOUS battery improvements and give me a reason to look at my smartwatch over my phone, i wont have one.

11. tedkord

Posts: 17529; Member since: Jun 17, 2009

Agreed. I tried one and after a couple of weeks just stopped wearing it. But in my case, I hate the feeling of anything on my wrist, so a smartwatch needs to be really compelling for me to adopt it. It also needs to be good looking, as it's jewelry, and that's where the Apple Watch fails.

15. DRS1977

Posts: 681; Member since: May 27, 2015

100% correct. Watches are worn for jewelry and prestige. The Apple watch has none of those things. It's just another mass produced depreciating piece of junk made in China.

8. EC112987

Posts: 1216; Member since: Nov 10, 2014

As much as I like iOS I really can't justify buying the iwatch. My boss has one and he doesn't use it anyone because he says it's pretty useless. I wish they next edition is more promising and a bit cheaper.

3. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

The Apple Watch isn't selling. I have never seen anyone buy one. I haven't seen not one person wearing one. It has several problems: Problem 1 - After watching other wearable makers for 3 years, Apple releases a product that si no better than many OEM's first year products. I understand that the Watch was in development for a few years, but even after watching everyone for one year, it seems they would have tried to do better. THEY DIDN'T! Problem 2 - Features. Samsung was criticized for making a device that wasn't standalone and was to costly at 299.99 when it was nothing more than an accessory for you phone. Apple comes 3 years later and releases the same thing but with less features. The original gear didn't have a heart rate Monitor, but it did have a 2MP camera which was very good and could also record, works with wireless bluetooth headsets/phones and at least it had a speaker so you could answer calls from your phone when it rang. But it wasn't worth 299.99 even though I bought one. Apple comes 3 years later and releases a piece of jewelry that is tied to your phone, doesn't even have 3G, wifi or nothing and it wont even last 50% of a day with real usage. Even leaving the display on will kill the battery. problem 3 - Price. Apple has been able for years to sell BS for top dollar. Sure yes they can brag they sell more laptops above $1000, because of them cost $1000. You dont need to spend $1000 for a Windows laptop does does more than any Macbook. But you will spend over $1000 if you want top of the line performance, which not all Macbooks offer. But $349 for a device with a plastic band, when other devices cost half and have stainless steel bands, many devices having the capability to use retail bands, and considering some offerings have Wifi, 3G, more storage, HRM, UV and more and the Apple Watch has almost none of that and it costs more money, Apple basically barred their own-self from the market. The Apple Watch is worth maybe $99, but at the most 199.99. Considering the device has less than $50 worth of technology in it, has less than $50 in actual gold in the watch frame itself, its just not worth it. It's an Apple joke. if Apple wants to get more sales, drop the price. Stop being arrogant. Even the buyers of the $10,000 model don't even wear them anymore. I wouldn't even waste $10,000 on a Rolex, but it would be a better buy than the Apple toy. Guess you can't always sell junk when you feel like it...CAN YOU APPLE.

4. bubblechaos

Posts: 114; Member since: May 04, 2015

That was some long mo-fk-ing hate. >_>. I actually enjoy the apple watch failing. I was thinking of getting one for someone's birthday. If they drop the price, i might get it for her since she is an iapplefan

7. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Hate or fact? Its not hate. Its fact. Everyone isn't going to keep buying BS just because you slap a popular brand name on it. You can call it whatever you want. if you have a better argument, come back with it. The typical fanboi answer is, calling Apple out on their BS means you hate them. if you cant come up with a better retort than shut you f'ing @$$ up and drop dead.

13. wando77

Posts: 1172; Member since: Aug 23, 2012

People keep buying iphones

16. j2001m

Posts: 3061; Member since: Apr 28, 2014

They all locked into iOS with no easy way to move to cheaper phones, but it may help when 2 year contracts stop being offered in the usa

14. DRS1977

Posts: 681; Member since: May 27, 2015

@TechieXP1969, you make some good points but damn, did someone kick your dog this morning or something, lmao.

6. PhoneCritic

Posts: 1382; Member since: Oct 05, 2011

I agree with that assessment. Particular the point on the price. Aagin this is first generation and Apple may step up features and capabilities in the next release

10. Commentator

Posts: 3723; Member since: Aug 16, 2011

I agree with your points, but the biggest issue I see is that of compatibility. The fact that users can't pair an Apple Watch with an Android device is a major issue when 1) the device relies entirely on a connected phone, and 2) 85% of the world uses Android. Every other Apple product connects to competing devices, and they actually do it pretty well; my Android devices are able to connect to my MacBook with no problem, and my iPhone is able to connect to my PC. The fact of the matter is, despite all this talk of being "locked into an ecosystem," most users simply aren't and have no intention to be. Most iPhone users probably don't own Macs. Most Android users DEFINITELY don't own Chromebooks. Most PC users DEFINITELY don't own Windows Phones.

2. amanjain1

Posts: 56; Member since: Apr 28, 2015

Yeah the Apple Watch couldnt create the impact the way other apple products like iphone ipod ipad were able to.i think its bcoz apple fan buy only iProducts lol

19. ibend

Posts: 6747; Member since: Sep 30, 2014

yeah, they named it wrong.. they should call it iWatch

1. techandbeers

Posts: 110; Member since: Nov 02, 2015

Apple watch is something I doubt Steve Jobs would ever support. I get the fitness element of devices like this, but I don't see why it's necessary to need it in the form of a watch, especially at the crazy prices.

5. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

I think he would, it simply would have been better. Apple has no excuse for that overpriced POS they are trying to sell. They had 3 years to watch other and make somethign betetr and what they made is worse than some other 1st gen option. Even Samsung after only 2 years managed to make a standalone device with 3G and now they have 2. How many does Apple have? NONE. But we have all these PA writers and posters who wont even criticize Apple where they should. Even if the original Apple Watch wa sin development, once they saw the mistakes others made, they should have scrapped the small amount of money they spent and made something better. Even if they had lost $10M on development, if they would have made the right option, they would have made the money back and then some. This is basically Apple being Apple and consumers didnt fall for it this time.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless