IDC: Apple is now the second-largest wearable maker, Fitbit holds throne for now

IDC: Apple is now the second-largest wearable maker, Fitbit holds throne for now
According to market research firm IDC, Apple is now the second largest wearable maker in the world, after just a single quarter of market activity.

The report claims that Apple shipped 3.6 million Apple Watch units during the second quarter of the year. With Apple choosing not to disclose the actual sales, the estimation provided by IDC is a very educated guess on the commercial performance of the Apple Watch. Apple is now thought to have shipped more wearables than any other company in the world except Fitbit. 

Fitness band maker Fitbit is estimated to have shipped about 4.4 million wearables during the second quarter, a huge improvement over the 1.7 million wearables shipped in Q2 2014. According to the IDC, Apple now has a share of just under 20 percent of the wearable market. Fitbit, the company that used to control a share of 30 percent of the market, has seen slice reduced to 24.3 percent in the past year.

China-based Xiaomi is in the third place, with 3.1 million wearables sold in the quarter and a share of 17.1 percent. Garmin, with 0.7 million units shipped during the quarter, and Samsung with 0.6 million complete the top 5, although their shares of the smartphone market only add up to 7.2 percent.

Although Apple's contribution to the growth of the wearable market appears to be notable, it's far from being the single growth driver. The wearable market as a whole has grown 232 percent year-over-year in terms of shipment numbers. IDC estimates that 18.1 wearables have been shipped in Q2 2015, a big improvement compared to the 5.1 million estimated for Q2 2014. 

Note that the IDC report includes shipment numbers for both fitness bands as well as devices that the firm refers to as "smart wearables", which are devices that can install third-party apps. According to the firm's estimates, Apple dominates this segment of the market, and one out of three devices in the "smart wearables" category is an Apple Watch. Those are definitely not bad numbers for a first-generation device which is priced starting at $299.

Lookin forward, there are multiple trajectories that are of interest to us. On one hand, we'll be very curious to learn if Apple can snag up the lead in the wearable market. On the other, it remains to be seen if other smartwatch makers such as LG, Samsung, or Sony will be able to compete with the Apple Watch in terms of commercial performance.

source: IDC



1. Plutonium239

Posts: 1232; Member since: Mar 17, 2015

What about Microsoft Band sales?

14. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

They are in the other category. Pretty sure they haven't touched 300k even

34. Plutonium239

Posts: 1232; Member since: Mar 17, 2015

I'm pretty sure the Microsoft Band had over 300k sales. It has supposedly had very good sales. Far better than Microsoft anticipated.

2. AlikMalix unregistered

Yep, you heard it before from everyone who knows Apple best (techie, moronrun, taters, etc) - Apple Watch is a dud.

3. almostdone

Posts: 449; Member since: Sep 25, 2012

3.6m shipped and 3.5m sitting on the shelves.

4. tedkord

Posts: 17417; Member since: Jun 17, 2009

No offense, but this is an estimate of devices shipped by a third party. All we ever hear from iPhone fanatics is shipped doesn't equal sold. And 3.6 million is far below what people were predicting before the reviews came out.

8. MySchizoBuddy

Posts: 159; Member since: Aug 23, 2011

Here is my prediction. Apple will sell 1 Quadrillion watches. Now watch how Apple fails to meet MY expectations. Apple haters will rejoice.

13. AlikMalix unregistered

Let's say they're off by 20%. Still compared to any other smartwatch - this is a success.

15. tedkord

Posts: 17417; Member since: Jun 17, 2009

You don't judge success by comparing to others sales. If Moto sold one and Apple sold two, that's twice as many but not a success. And even 20% might be low. The fact that Apple is refusing to announce units sold is the most telling thing of all.

18. AlikMalix unregistered

How would you judge of the product is successful?

19. darkkjedii

Posts: 31328; Member since: Feb 05, 2011

So far it's the most successful. I'm not sure about best, but that's up to the user.

22. AlikMalix unregistered

Oh I agree... dark... I never considered an Apple Watch and I'm a fan of Apple products. I think LG Watch R (Audi version) was the best looking and now the alleged photos of new Samsung round watch takes the top (Secretly hoping they make it compatable with iOS just so I can use one)... Apple watch just got put into 3rd place for exterior design for me. But there's more to an electronic product than just the design. You have to appeal to the masses which every company tries - that means guess what the public wants and it seems like Apple Watch was a product most people wanted regardless what the few spec/feature junkies (not an insult) are saying... My point: Apperently you dont have to include every little thing on the checklist to make a product that most people want.

36. darkkjedii

Posts: 31328; Member since: Feb 05, 2011

Excellent post. To us it's all about specs, to these companies it's the bottom line (cash). AppleWatch is doing more revenue. Best or not, people can't argue that. I don't get one either, may get the OG Gear S.

25. engineer-1701d unregistered

alikl you should know that people buy anything from apple even if they dont need it, they are simple people that cant think for them self. but did you also know since the watch came out apple has been taking a lot of hits on the satisfactory area, so mahy things wrong with them, also you have qauter million people buy them for destroying them on youtube and give aways, we will have to see what happens when the samsung gear s2 comes out and the next apple watch will people pay that 500 for another watch?

30. AlikMalix unregistered

Apple people cannot think for themselves! For all the BS some people post here - you're gonna go with that one? Really? I expected better from you. Apple taking hits on satisfactory area - if you're referring to the late article - it mostly explains that wait times are longer by half a minute on average due to a new product that Apple introduced - the Apple watch. Basically more different products Apple sell - more calls at made with questions - duh! Quarter million were bought to be destroyed on YouTube? 250,000 Apple watches deliberately destroyed? You sure about that? Apple watch bought as a giveaway prize = a sale based on preference, if it's a bad product why don't people buy android smartwatch as a giveaway prize? Maybe, as I was saying people prefer Apple watch. My post is an opinion based on numbers - Apple sold more than android smartwatche = people like Apple watch more than android. Why are you arguing? Especially add to that the fact that Android watches work with much bigger market share of smartphones and some don't even need a smartphone to make calls - why do people keep buying Apple watch instead? Oh yeah, they're stupid right? Keep telling yourself that. I'll stick to logic.

5. SirYar

Posts: 351; Member since: Jul 02, 2014

No one will pay 350$ for what is basicly a toy.

10. MySchizoBuddy

Posts: 159; Member since: Aug 23, 2011

people pay hell lot more for toys. $350 is nothing

11. Plutonium239

Posts: 1232; Member since: Mar 17, 2015

True story, I partly consider my surface pro 3 i7 256gb a toy.

23. AlikMalix unregistered

I consider my 1984 Porsche a toy... my iphone and ipad is a tool... I think some people lack the preception of what value actually means and it has little to do with the price tag itself...

27. engineer-1701d unregistered

i consider my 2 gsxxrs toys and my a6 turbo but they serve a function like my samsung gear live watch that i broke the charger cradle and am pissed and missing it hard core

31. AlikMalix unregistered

Wow. Which A6 body? What turbo did you put into it?

35. Plutonium239

Posts: 1232; Member since: Mar 17, 2015

You forget, things that can be considered tools, and used as such, can also be considered and used as toys. Its all about the versatility of the device in question. When I call my tools(especially my devices), toys, it is mostly in jest.

6. cnour

Posts: 2305; Member since: Sep 11, 2014

Apple is always the first

26. engineer-1701d unregistered

the first to steal and copy yes they are i agree with you

7. zeppo

Posts: 200; Member since: Jul 21, 2015

sites like Appleinsider will say its sold, if others like Samsung then its shipped.

9. MySchizoBuddy

Posts: 159; Member since: Aug 23, 2011

If the numbers come from Apple itself then it is sold number Apple never publishes shipped numbers. Samsung publishes shipped numbers. These Watch figures are from third party and hence are shipped numbers. Now for you next assignment. Find another thing to complain about.

12. nctx77

Posts: 2540; Member since: Sep 03, 2013

BOOM! That's why Samsung always talk about great numbers the first month a phone is released, the 3 months later, their profits are in a nose dive. It will be the same story for the Note 5 and S6 edge.

16. tedkord

Posts: 17417; Member since: Jun 17, 2009

Yes, Apple does report shipped as sold. Every phone they send to retailers is counted as sold, even though it's shipped. It's right in their own policies in black and white.

28. engineer-1701d unregistered

all of these numbers are fake reason is they are unit replacements, youtube video units, give away units, review and demo units for stores, employee units tv commercial units the list goes on and on if you could have each device registered then that could show the customer numbers and not all the rest

17. jeroome86

Posts: 2314; Member since: Apr 12, 2012

Number 2 already? Don't really care about the wearables. What about the 6 Plus? Release the beast. Let's do this.

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