Facebook Messenger gets autoplay video ads and there's nothing you can do about it (UPDATE)

Posted: , by Cosmin Vasile Cosmin Vasile

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Facebook Messenger gets autoplay video ads and there's nothing you can do about it (UPDATE)
UPDATE: We've been approached by Facebook's reps who said they are rolling out the video ads very gradually to a very small percentage of people. We also have an official statement concerning this change: 


Each year Facebook is becoming more aggressive when it comes to monetization of its services, so today's announcement that Messenger will display autoplay video ads inside people's chat windows doesn't really come as a surprise.

In a statement for Recode, Stefan Lukakos, Facebook's ad business guru believes that people will get used to these video ads playing in their conversation windows next to their private messages. However, he claims Facebook's priority is user experience, so things might change if they notice people aren't happy about the change.


Apparently, video ads are being rolled out to a very small percentage of Messenger users since Monday, so chances are that not many will see these ads in their conversation windows unless Facebook receives positive feedback (or none at all).

source: Recode

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