Despite a slow start to the year, Asus still expects to ship 25 million smartphones in 2015

Despite a slow start to the year, Asus still expects to ship 25 million smartphones in 2015
Despite a weaker than expected kick off to 2015, Asus CEO Jerry Shen says that the company is still committed to its target of shipping out 25 million smartphones in 2015. The company was negatively impacted by a shortage of 4GB RAM modules. Earlier this year, the Asus ZenFone 2 was the first smartphone to be unveiled with 4GB of RAM inside. The ZenFone 2 has just launched in India as an exclusive to online retailer Flipkart. Asus will be unveiling the device in North America on May 18th in New York City.

After shipping just 3 million units during the first quarter, Asus will ramp up to 4.8 million smartphones in transit for Q2.  For the first half of the year, Asus expects that only 7.8 million handsets will be shipped. That works out to just 31.2% of the 25 million units targeted for the year.

With supply chain issues resolved, things are expected to pick up with 2 million phones set to be shipped in June. For the July through September third quarter, Shen sees Asus sending out three million units a month for a total of 9 million phones. That would leave the company just 6.2 million phones short of its target entering the fourth quarter of the year.

Domestic sales will make or break Asus this year, according to industry sources. Shen says that Asus will definitely ship 17 million handsets outside of China during 2015. That means Asus will need to ship 8 million phones into a very saturated smartphone market inside China. For the first time in six years, first quarter smartphone shipments in the country declined.

source: DigiTimes



5. kanagadeepan

Posts: 1291; Member since: Jan 24, 2012

If they can produce 25 millions in time, they surely can sell, imho...

4. EbonyPericarp

Posts: 67; Member since: May 02, 2015

But who will buy them? Twenty five million is huge assumption in a crowded market. I certainly don't plan to buy one, so perhaps a few million will get shipped to the recycling centre, to get the numbers up.

3. Sheldon32

Posts: 3; Member since: May 13, 2015

Me, Apple destroying lagdroid OEMs like boss, no wonder everyone is in trouble.

2. greenelektron

Posts: 537; Member since: Sep 10, 2014

The delay in the zenfone2 is really too much. In some countries, the potential buyers of the zenfone2 buys instead the meizu and some are eager to get the alcatel flash plus, which are cheaper.

1. gaming64 unregistered

Asus, your phones are one of the best! Keep up the good work!

6. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

Indeed. However, they need to keep continue making awesome computer parts :D

7. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I like their notebook too! After removing all the bloatware of course. Their touchpad gesture is very similar to the Mac OS X ones.

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