BlackBerry road map calls for the BlackBerry A10, the most powerful 'Berry yet

BlackBerry road map calls for the BlackBerry A10, the most powerful 'Berry yet
Earlier this year, BlackBerry CEO Thorsten Heins alluded to a high end BlackBerry model for the holidays that made him excited. That excitement might be now replaced with a nervous grin. The BlackBerry A10, code named the Aristo, was first brought to our attention last October. Now, it has popped up on a BlackBerry road map and could be CEO Thorsten Heins' last chance to show that BlackBerry can compete with the iOS/Android duopoly.

The BlackBerry A10 is expected to sport a 5 inch screen, .8 of an inch larger than the BlackBerry Z10, and resembles the Samsung Galaxy S4. The device will be powered by a dual-core processor and 2GB of RAM. Before you lambaste BlackBerry for the dual-core silicon, word is that the company is having problems obtaining decent battery life or optimizing BlackBerry 10 using a quad-core processor.

Truthfully, until this can be overcome, BlackBerry will be considered a bit player by the spec hungry power users who have been leaving the platform in droves for iOS and Android. If we ran BlackBerry, we might even consider holding off on this model until a quad-core processor could be added. Until then, BlackBerry is simply chasing its tail, always one step behind iOS and Android. Isn't that what got them into trouble in the first place?

According to the road map, the only other BlackBerry model expected before the end of the year is the BlackBerry 9720, a replacement for the BlackBerry 9320, which runs on BlackBerry OS 7. There is no mention of a previously leaked BlackBerry Z5, supposedly a low-end version of the all-touch Z10.

source: BGR



43. isprobi

Posts: 797; Member since: May 30, 2011

So many people get obsessed with specs. Just because Android needs quad core CPU and all the RAM you can throw at it does not mean other platforms do. And this whole "thin" thing is getting ridiculous. I find thin phones much harder to hold securely. I tried playihg with my Galaxy Note again and the navigation of the OS seems so clunky now. And it drives me crazy when the buttons turn off and are very difficult to see. This is one area where the Z10 is a big improvement. Sadly it may be too late for BlackBerry in today's saturated smartphone market. But I do not look forward to being stuck with Android and WP.

42. sonisoe

Posts: 440; Member since: May 06, 2009

having a new product with an old os is just a sign of how confused and troubled bb is....the product may be meant to be affordable for emerging markets, even so, people in these markets are aware of bb's os 10 and would expect a devise with the new os.. bb should just lower the price of that ugly looking q5.... bb please make something beautiful for a change....

41. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

Yeah BB10 can run smoothly on dual cores just like WPs and iPhones.

36. Newton

Posts: 14; Member since: Jul 05, 2013

5 inch display need FHD and a Quad core to handle it.

35. saenaedewe

Posts: 72; Member since: May 01, 2013

Their plan B is to develop BBM for iOS and Android

40. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

That would have been an option 2 years ago. I suspect the market has moved on.

34. guest

Posts: 372; Member since: Jun 13, 2012

The problem is that it's still a blackberry :-/

28. kanagadeepan

Posts: 1292; Member since: Jan 24, 2012

OH... Then try optimizing your OS for Quad-Cores Mr. Heins... Dual-Cores have become mid-range phones... If you are going to use it in flagship phones, then at the least price it at par with mid-range phones of others...

33. FlushGordon unregistered

Apparently, Heins is having this delusion that he can command an Apple-like premium pricing, when all they have left is their ''Blackberry'' name.

26. sriuslywtf

Posts: 297; Member since: Jul 09, 2013

Why not diversify.... Try other OS.. Perhaps an Android or WM flavored BB A10? With all that gestures and premium feel of a BB device. Its a sure hit!

30. flynfree

Posts: 374; Member since: Jun 09, 2013

BlackBerry Android, BlackBerry Window phone? Wow!

25. flynfree

Posts: 374; Member since: Jun 09, 2013

Mr Heins, I have some suggestion for your next iteration of phone. Just modified the Z10; 1. 5" hd/full hd, 2mm side bezel and 4mm top and bottom bezel. 2. Dual stereo front speakers. 3. Place the name and logo at the back, like "a". 4. Dual cpu of atleast 1.9ghz/quad and powerful gpu. 5. 13mp + camera with ois. 6. Compact size like xperia zl, 9. something mm thickness is still good. 7. Min. of 32 gig ROM, with sd expansion (sd slot of 64 capacity) 8. 2600 mah + replaceable battery . I want you to compete until the very end, and I like the design of your z10 with these spec. I didn't xperience other phone xcept Samsung and hTc. So. .. Goodluck Mr. Heins!!! ;-)

27. flynfree

Posts: 374; Member since: Jun 09, 2013

And add fm radio feature, it will also level up for your future flagship phone.

24. fanboy1974

Posts: 1345; Member since: Nov 12, 2011

What a complete cluster****! Only Android can save ButtBerry's name but their too stubborn. A10, B10, C10 what difference does it make?

23. apiskula

Posts: 578; Member since: Jan 25, 2013

Thorsten you are an idiot, Your phones continue not to sell. You are done

22. Hallucinator

Posts: 391; Member since: May 24, 2010

I love technology in general. Sure, I have my preferences but I don't wish for anyone to fail. I have used BB7 and it is quite nice. I wish them the best of luck.

19. Q1Q10

Posts: 20; Member since: Mar 08, 2013

if they would really like to impress us they would do a quad core snapdragon or tegra 4 processor. next thing is the 1080p display. If they cant get that at the very least, it wont be able to compete with any and i mean any high end phones. Ram is good. GPU better be great as well. Adreno 330. No adreno 205 or they're out. Lastly if they really want to compete, they better not price this at 250 with contract. That's a suicide. I believe the q10 could have opened itself to a wider array of people if it hadn't been for the stupid decision to price it so high.

18. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

BB doesn't need any quad core processors, dual core is already enough to run their BB10 smartphones smoothly, just like Windows Phone. I think BB should use the 2GHz dual core Intel Atom processor. Hope BB will be back on the competition soon. Good luck, BB!

14. alltechinside

Posts: 248; Member since: Apr 21, 2013

IMO, having a high-end Blackberry phone would not help blackberry that much. They need to work on their software (Blackberry 10 OS), apps and their ecosystem. All they really have now is security, which is better than nothing but that really only attracts governments and businesses which is a small market. On top of that, even Microsoft is struggling with windows phones, so it is much harder for BB to compete. Maybe Blackberry should start thinking about Android. Android comes with Apps and a great OS. Maybe security could be a problem but BB could add their own security, framework, skins into Android.

15. MartyK

Posts: 1045; Member since: Apr 11, 2012

That makes a lot of sense!, Android with BlackBerry security, that sounds good and possible sell their security in the play store. That's a great idea, let Google do all the heavy lifting... lol

32. muhsen

Posts: 281; Member since: Jun 07, 2012 phone growth is six times faster than the whole smartphone growth ....I don't see that as Microsoft struggling and looking to websites like gsmarena (the lumia 520 is just 2nd after galaxy s4 in most seen phones daily) ,the 520 is being in the first top 5 most viewed phones in many retailers website like carphonewarehouse and flipkart and the 520 doubling its share (which was already big) in on month ....and we r talking about one model,all this points that Microsoft and nokia r not struggling at all !!

45. alltechinside

Posts: 248; Member since: Apr 21, 2013

Windows phone growth is 6 times faster than the whole smartphone growth because well, their market share is very small. They did increase quite a bit but if you look at it from the current market share, Android and iOS is pretty much dominating whereas Windows phone has a tiny bit of market share. Windows Phone is not even near the market share that Android or iOS owns, so I wouldn't call Windows Phone successful. Maybe saying that Microsoft is struggling with Windows Phone isn't the right word but I didn't mean that Windows Phone is dying. Windows phone is not really successful or a failure. I meant to say that even with Microsoft's huge cash of money and being a huge company, they are struggling to make an impact on the Mobile Market share. Therefore, other companies (like Blackberry) are going to have a harder time when even Microsoft is having trouble with phones.

44. snowgator

Posts: 3630; Member since: Jan 19, 2011

Actually, can't argue with your points. I am cheering for BB, but I understand where they are at. Just be nice to see and gesture based OS make it as opposed to the "hunt and pick an icon" systems out there just for choice sake. Sigh....

12. MartyK

Posts: 1045; Member since: Apr 11, 2012

Blackberry should came in with a 5.2 inch FHD screen with a battery of 2500 and up, it seem like they are a step behind the trend. They need to look towards the future, not the present. Hint-start making your phone software platform that can connect and work with Google glasses/watches Blackberry!

10. snowgator

Posts: 3630; Member since: Jan 19, 2011

Most people slamming this OS haven't given it a chance. I am worried about support. Microsoft is still clawing for App development and carrier support. If BB10 isn't a sales success I am worried it won't get the chance. But it is a great OS. It is a blast to use, it's keyboard is intuitive and top shelf, and it is original. BlackBerry has a shot to really have something. Specs do not make the phone. Performance and functionality does. I think BB has those.

13. FlushGordon unregistered

The current *trend* will tell you that BB has ZERO chance of survival. Android is like a freaking juggernaut that gives you the power of choice coupled with seemingly endless sea of free apps

21. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

Marketshare not only isn't everything, it's really nothing so long as almost all of the Android OEMs flounder. Other than Samsung, nobody else is in a position to lock out a great BB device.

38. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Hahaha. Market share is everything. It is how many people will buy your toys. No sales of toys = no revenues. No revenues in this market means no company once the investors have bailed.

16. alltechinside

Posts: 248; Member since: Apr 21, 2013

BB 10 isn't a bad OS. I've used it my self and it is great for a first generation OS. But I think BB10 is a little too late in the competition. Android, iOS and even Windows Phone is very polished now and BB10 just entered the market which isn't good. Sure, specs don't make the phone. But would BB10 be better than other Mobile OS? BB10 is intuitive and interesting to use but apart from that, BB10 doesn't offer much compared to the competition (read my post below). I do hope BB can overcome this. Competition is good after all :D

9. Astian

Posts: 5; Member since: Jul 03, 2013

Only a dual core processor is required to run BB10 Smoothly.So why a quad core and a fast draining battery.?Why are you people still not mentioning that iPhone 5 only has a dual core processor?

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