BlackBerry COO Beard: We never said that we would not build another BB10 device

BlackBerry COO Beard: We never said that we would not build another BB10 device
Last week, BlackBerry's Senior Vice President for Global Device Sales, Alex Thurber, said that BlackBerry is not giving up on physical keyboards. Today, BlackBerry Chief Operating Officer Marty Beard gave hope to die hard 'Berry fans when he told Crackberry that the company never said that it would not produce another BlackBerry 10 handset. With its Android powered BlackBerry Priv, and two new Android phones said to be on the way, Beard said that the company is taking the best features from BB10 and adding therm to Android to create its own unique hybrid models.

The company is still selling BB10 powered devices like the BlackBerry Passport, the BlackBerry Classic (although manufacturing of the device has ended) and the BlackBerry Leap. Next month, BB 10.3.3 will start rolling out to BlackBerry 10 handsets, and another update is being scheduled for next year.

In Manhattan, BlackBerry has built a pop up store located at Brookfield Place in Battery Park. The kiosk offers unlocked versions of the BlackBerry Passport, BlackBerry Passport Silver Edition, BlackBerry Classic, BlackBerry Leap and the BlackBerry Priv. Each phone comes with a case and sync pod, a bundle available only from this location.

It's hard to see BlackBerry returning to BB10, but on the other hand the Priv hasn't been a big winner either. The BlackBerry Neon is rumored to be the next Android flavored 'Berry, reportedly a re-branded Alcatel Idol 4. Eventually, BlackBerry is going to have to decide whether using Android has been successful for it. If not, the company could trot out BlackBerry 10 hardware once again, or decide to leave that end of the business for good.

source: Crackberry



1. meanestgenius

Posts: 21769; Member since: May 28, 2014

Awesome. Would be great if they do come out with another BB10 handset in the near future. I'm rocking a BlackBerry Passport as one of my daily drivers, and it's great. Those of us that have actually used BB10 know exactly what I'm talking about. In b4 the trolls and whiners and cry-babies come along with their usual BS.

3. BobbyDigital

Posts: 2124; Member since: May 29, 2014

Exactly MG! These fools have never used BB10 but continue to talk trash about something they know nothing about. Want to lay odds on which troll shows up first?

2. Eraman

Posts: 162; Member since: Dec 13, 2015

Make a BB10 priv With SD820 and 4GB RAM and support of all Google services and I'll be thankful

7. Mxyzptlk unregistered

I don't see that happening any time soon.

8. meanestgenius

Posts: 21769; Member since: May 28, 2014

There's a possibility that you'll get a BB10 PRIV, minus the Google services, though. Google won't officially allow it. But there's always side loading OTA of Google Play Services, if that's your thing.

39. Eraman

Posts: 162; Member since: Dec 13, 2015

Ok ok i don't need Google services, but the rest of specifications have to be the same as I want

6. Mxyzptlk unregistered

Make it affordable, unlocked for all carriers, and cut the bs and people will probably come. You can't charge a premium if you don't have the market share or the viability.

12. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Why you so busy body? Every one knows you are only interested in Apple products.

26. PenTiltoKet

Posts: 552; Member since: May 18, 2016

This won't really affecting the sales at all. That's not the problem. The problem is BB ALWAYS pricing their device too high for average joe, while the average joe think BB brand value is not as high as samsung or apple. But the BB fans will buy BB device at whatever the price is. MeanestMan even buy 2 BB Passport just to prove he loves BB a lot.... LOL.

9. VLaRueC

Posts: 189; Member since: Dec 18, 2012

I say they stick to their guns and keep BB10 alive. Be can afford to make some Android handsets for consumers but would find success in enterprise with BB10. IF android were the answer, they would have knocked it out of the part right now. People will pay for premium. Just look at Apple.

11. meanestgenius

Posts: 21769; Member since: May 28, 2014

Totally agree with them keeping BB10 alive. Keep it focused on enterprise, government and regulated industries. They're the ones really going for BB10 handsets. They clearly have a reason to keep it going, or they wouldn't bother. They can make it available to consumers via their pop-up store in NY, and online at shop.blackberry and Those that want BB10 have already shown that they're willing to purchase BB10 handsets online. BlackBerry is also working on various other channels to push their handsets.

10. Subie

Posts: 2350; Member since: Aug 01, 2015

I'd like to see what they'd do with a second gen Passport.

23. sukrith2194 unregistered

I've always loved Blackberry... It's way better as a status symbol than the crappy iPhones! I've used blackberries of my friends and have tried out the Z10 and the Priv! I hope every Android devices could have the same way of interfacing... I like swipe gestures and bb hub...

44. RH234

Posts: 52; Member since: Aug 21, 2013

Phones used as a status symbol is moronic. A fully paid mansion, yacht, sports cars or anything worth its weight in gold is a status symbol, not an item with $200 worth of plastic and cheap metal.

33. cmvrgr

Posts: 45; Member since: Aug 16, 2013

I hope for a new passport with the option to load as a users preference bbos or android.... And of course work wide experience with that super screen that has almost the same width as an 6.8" phablet screen when holding it vertically.

38. yoghibawono

Posts: 240; Member since: May 04, 2016

You know what, I am an avid android user but I really like BB10. The HUB on bb10 itself is so charming, bb on android is a joke. Just make the VM support android 5.0 :D

45. monoke

Posts: 1157; Member since: Mar 14, 2015

Never understood why they went with an inferior android. Guess doesn't hurt to try but I had a feeling the android market was already way too saturated. Keep providing consumers with choice Bb. Keep improving bb 10.

57. Losifer

Posts: 28; Member since: Feb 28, 2014

I'd kill (not literally) for a BB10 Priv or a Classic 2 with updated specs.

110. Chinafraz

Posts: 1; Member since: Jul 16, 2016

This appears to be going in one direction: "BlackBerry is pulling all the top features from BB10 and adding it to its Android system, creating a hybrid that has the best of both worlds."

* Some comments have been hidden, because they don't meet the discussions rules.

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