Apple shoots down idea of a public museum at HQ: ‘we’re focused on the future, not the past'

Apple shoots down idea of a public museum at HQ: ‘we’re focused on the future, not the past'
Apple’s new spaceship headquarters should open doors in Cupertino in 2016, and computer historian David Greelish, enthusiastic about the event, suggested there is a visitor center and a public museum in the new HQ. Greelish even launched a petition earlier in the year, but it only got the support of 43 people out of the 10,000 goal.

And now Apple’s marketing head Phil Schiller said there won’t be such a museum. Responding to one of Greelish's emails, Schiller said: "We're focused on inventing the future, not celebrating the past. Others are better at collecting, curating and displaying historical items."

"It is not who we are or who we want to be," Schiller stressed.

Interestingly enough, Steve Jobs himself closed a mini Apple museum upon his return, sending all items to Stanford University.

And if we had to look for an example to the opposite, Nokia is among the first names to pop into our minds. The Finns, In stark contrast, are one of the companies that has a public museum with a lot of iconic handsets from the past on display at its headquarters.

What do you think about the idea of having a miniature museum at HQ? Good or just distracting?

source: MacWorld

FEATURED VIDEO

24 Comments

1. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

"focused on inventing the future, not celebrating the past.", sure, then why do they keep insisting on keeping a 2007 design for a 2012+ phone? and at every "new" product launch they spend about 1/2hr bragging & "celebrating" their past successes?

6. xtplnet

Posts: 61; Member since: Mar 03, 2012

Why people hate Apple so much ?? Ya Apple has different theory about its innovations and you have other. I know its hard to argue difference between Android and Apple ecosystem , but they are both good and pushing innovatons in Mobile world.

8. darkkjedii

Posts: 30719; Member since: Feb 05, 2011

I ask myself that same question. Apple, blackberry, Samsung, Nokia,micro soft etc all have the right to design their products and platforms the way they see fit. There is something for everyone n the tech world, but android fans feel nothing has the right to exist but android. They've become closed minded, narrow minded prejudiced people against anything that's not android. Y not jus walk into the store but what u want enjoy it, and STFU!!!

15. darkkjedii

Posts: 30719; Member since: Feb 05, 2011

I love those little red thumbs from the droiders. Keep em coming.

24. amansingal14

Posts: 309; Member since: Sep 08, 2012

Dude, I am not a Droid fan, and nope I ain't using any Droid either. Currently, I have a Windows Phone (lumia 920), which is the device I love. And yeah, I have no right to contradict you or something like that. But I have the right to try and influence you. Apple is left nothing but applications on the 5 year old UI. But the future is Android, Windows Phone, and RIM. PS - I hate Samsung, Motorola, and HTC, but still android is great for me.

2. fanboy1974

Posts: 1345; Member since: Nov 12, 2011

I don't get it then. Why release "s" models that look exactly the same? What about an iPad mini that's basically a iPad 2 shrunk down or a iPad 4 that looks exactly the same as iPad 3? And don't get me started on iOS!!! They need to apply that same logic to their products.

7. darkkjedii

Posts: 30719; Member since: Feb 05, 2011

Sit those two side by side and you'll notice the iPad mini looks a lot different from the iPad 2. Apple has a brand like porche, and like porche they use signature styling. Take a look at the 911, or the corvette and you'll see thing that have been there styling wise since those cars inceptions. Apple uses this approach with their products too.

11. fanboy1974

Posts: 1345; Member since: Nov 12, 2011

A lot different? Apple took the guts of a 18 month old product and slapped it into a smaller body. I would have been more impressed if they took the guts of an iPad 4 and placed it into a smaller body with that price tag. There is nothing innovative about the iPad mini. My Note 2 beats it in every category and I can make calls on it. Why settle for 2 devices (iPhone 5 and iPad mini) when you can have one that fits into your pockets.

12. darkkjedii

Posts: 30719; Member since: Feb 05, 2011

That comment is laughable

18. EclipseGSX

Posts: 1770; Member since: Oct 18, 2011

It's funny because it's true, haha!

14. darkkjedii

Posts: 30719; Member since: Feb 05, 2011

When u say ur note beats the iPad, u forget not everyone wants a note. Those who do should absolutely get one, its a helluva device, those who want an iPad should absolutely get one, its a helluva device. The tech world is full of choices buddy, I love android too, but iOS is my platform of choice for no other reason than it works for ME.

23. amansingal14

Posts: 309; Member since: Sep 08, 2012

@Darkkjedii, dude calm down, okay... Note II has every thing now. An easily customized and cool OS, an excellent screen, cool and next-gen design, efficient technology, and you can also download its free apps without a credit card (for those who live in the third world - it's a boon). It can run almost any app on the Google Play Store, and is new too. Unlike an Apple device, it has got a future too. Believe it or not, those who do not remember the history, are condemned to repeat it. What we are looking forward to is the decline f Apple due to mistakes like Apple II computer.

20. thelegend6657 unregistered

The only thing that doesn't suck on the iPad mini is the design . I agree with darkjedii the design is awesome . But not enough to make me buy an iPad mini

3. karas

Posts: 85; Member since: Jul 08, 2011

"Others are better at collecting, curating and displaying historical items" We just repeat the same design every year.

4. Topcat488

Posts: 1409; Member since: Sep 29, 2012

"Interestingly enough, Steve Jobs himself closed a mini Apple museum upon his return, sending all items to Stanford University. And if we had to look for an example to the opposite, Nokia is among the first names to pop into our minds. The Finns, In stark contrast, are one of the companies that has a public museum with a lot of iconic handsets from the past on display at its headquarters." No museum at the Apple HQ... Let Nokia look back on history if they want... But looking to the future, is more important... Don't let history repeat itself... hahaha get it.

5. amansingal14

Posts: 309; Member since: Sep 08, 2012

oh well we use the same design every time for our "easy to break" devices and have been giving the same UI to the OS since 2007. Still we look ahead to the future. In the name of innovation, we copied the idea of a tablet from Bill Gates' when he introduced a tablet back in 2002-03. And as far as iPhone is considered, innovation means increasing the screen size, vertically, and then use the same design back again. For Nokia, they have also used the same design since N9 for all their premium devices too. But that type of design is yet not achieved again, and iPhone's design has been an old look to the glorious past, while companies like Nokia, HTC, Sony and Samsung pushing ahead much more good looking, comfortable to hold devices for a long time...

9. Aeires unregistered

Translation: we don't want a bunch of people trampling through our space. They should take their old office space and convert it into a museum, what iFan wouldn't want to see where their iDevices were dreamed up? Probably won't happen because the resale value will be more cost effective.

10. LordDavon

Posts: 152; Member since: Sep 19, 2011

"Those who do not remember history are condemned to repeat it"

13. cezarepc

Posts: 718; Member since: Nov 23, 2012

They don't want a mini museum because when people pass by one apple product after another they will only realize: 1. No/Minimal changes in form/design 2. If there's a spec sheet to look at: incremental upgrades 3. If there's a price on launch (including nand denominations): overpriced

16. cheeseaddict

Posts: 49; Member since: Sep 05, 2012

here in our country there's a saying that if you can't look back from your past you wont be able to get in to your future

17. quakan

Posts: 1418; Member since: Mar 02, 2011

I still don't get why anyone would call this site "iPhonearena". Reading the comments (on any given Apple article) you would think you were on phandroid.com or androidcentral.com. Tons of readers have said plenty of times something to the fact of "If you don't like/hate Apple, why click on an Apple story, read it, and then comment on your discontent with them". I just can't help but wonder if you're young teenagers or just really simple minded.

19. Droiddoes unregistered

"We're focused on inventing the future, not celebrating the past." Yet there's a giant memorial for steve jobs in the center. Classic apple hypocrisy.

21. InspectorGadget80 unregistered

Apple youre DESIGNs are in the past same shytty bezel shape and boring icons even the macs looks the same

22. jroc74

Posts: 6023; Member since: Dec 30, 2010

You would think a company that says other companies copy them would like a museum.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.