Apple sales drop 20% at Target during the second quarter

Apple sales drop 20% at Target during the second quarter
Target chairman and CEO Brian Cornell was talking to Wall Street analysts today about the rough second quarter suffered by the retailer. He mentioned the double-digit percentage decline in revenue the retailer had in electronics, and noted that Apple devices had a 20% drop in sales in Target from April through June.

The retailing executive didn't want to target the iPhone (no pun intended) for the drop in revenue. Instead, when asked by a Goldman Sachs analyst if the drop in Apple revenue was due to weak iPhone sales, Cornell said the issue was a "broader story across the product suite." The Chairman and CEO said that Target is working with Apple to help promote and sell Apple's new products in the second half of the year. Besides the new Apple iPhone 7 and Apple iPhone 7 Plus, he could be referring to the rumored Apple Watch 2 and a possible sequel to the 9.7-inch Apple iPad Pro.


The latest rumor has the iPhone 7 and iPhone 7 Plus getting unveiled on September 7th. According to a leaked AT&T memo, the two phones will be available for pre-orders starting on September 9, with the actual launch of the phones taking place two weeks afterward.     

source: SeekingAlpha

Related phones

iPhone 7

PhoneArena Score:

9.3

User Score:

8.1
  • Display 4.7 inches 1334 x 750 pixels
  • Camera 12 MP (Single camera) 7 MP front
  • Hardware Apple A10 Fusion 2GB RAM
  • Storage 256GB, not expandable
  • Battery 1960 mAh
  • OS iOS 14.x
iPhone 7 Plus

PhoneArena Score:

9.3

User Score:

9.1
  • Display 5.5 inches 1920 x 1080 pixels
  • Camera 12 MP (Dual camera) 7 MP front
  • Hardware Apple A10 Fusion 3GB RAM
  • Storage 256GB, not expandable
  • Battery 2900 mAh
  • OS iOS 14.x
iPhone 6s

PhoneArena Score:

9.3

User Score:

9.1
  • Display 4.7 inches 1334 x 750 pixels
  • Camera 12 MP (Single camera) 5 MP front
  • Hardware Apple A9 APL0898 2GB RAM
  • Storage 128GB, not expandable
  • Battery 1715 mAh
  • OS iOS 14.x
iPhone 6s Plus
  • Display 5.5 inches 1920 x 1080 pixels
  • Camera 12 MP (Single camera) 5 MP front
  • Hardware Apple A9 2GB RAM
  • Storage 128GB, not expandable
  • Battery 2750 mAh
  • OS iOS 14.x

FEATURED VIDEO

Latest News

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless