Apple said "If it's not an iPhone, it's not an iPhone", here's Samsung's reply
Alright, that's all well and good, but one gripe many users have with iOS – and a flaw that Android camp inhabitants often point out – is that it lacks a lot in terms of customization. In fact, there are two things you can do to personalize an iPhone – rearrange the app icons (in a fairly constrictove, row-by-row manner, too) and change the background image. Homescreen widgets are a no-no, and icon packs or themes sounds like something so outlandish, it may never happen on iOS.
Of course, having added theme support with its newest iteration of TouchWiz, Samsung chose to play on exactly those customization options. The latest ad from the company starts with the sentence “Sure, you can change your background, but why stop there?”. We didn't need a throat-clearing sound there to catch the subtle reference. The following shots in the clip show a homescreen with its apps ordered in diagonal – something that's impossible to do on an iPhone, various widgets, and the aforementioned themes. The ad soon closes with the words “If it doesn't look like your phone, it's not your phone”.
Well played on Sammy's part, we'd have to say. The ad certainly isn't an in-your-face “Galaxy S6 is better than the iPhone!” propaganda, which, let's be honest, the company has come close to before. This is the second spin-off from the “If it's not an iPhone, it's not an iPhone” motto we've seen recently – last time, it was “It's not a phone, it's a Galaxy”.