Apple said "If it's not an iPhone, it's not an iPhone", here's Samsung's reply

Apple said
Back in July, Apple launched a video ad for the iPhone, outlining how the company designs and builds both its software and hardware. This has its obvious benefits over competitors, who often use someone else's software (Google's Android) and depend on externally-designed hardware parts (Qualcomm's Snapdragon system-on-chip) in order to build a quality device. Apple's iPhones can “get away” with not having a bajillion-core processor, or 4 gigabytes of RAM, but still run buttery smooth, even snappier than most other flagships, because Apple itself can optimize the operating system that the phone is running on. So, after outlining the fact that software and hardware work in unison, the ad closes off with the hard-to-forget line “If it's not an iPhone, it's not an iPhone”.

Alright, that's all well and good, but one gripe many users have with iOS – and a flaw that Android camp inhabitants often point out – is that it lacks a lot in terms of customization. In fact, there are two things you can do to personalize an iPhone – rearrange the app icons (in a fairly constrictove, row-by-row manner, too) and change the background image. Homescreen widgets are a no-no, and icon packs or themes sounds like something so outlandish, it may never happen on iOS.

Of course, having added theme support with its newest iteration of TouchWiz, Samsung chose to play on exactly those customization options. The latest ad from the company starts with the sentence “Sure, you can change your background, but why stop there?”. We didn't need a throat-clearing sound there to catch the subtle reference. The following shots in the clip show a homescreen with its apps ordered in diagonal – something that's impossible to do on an iPhone, various widgets, and the aforementioned themes. The ad soon closes with the words “If it doesn't look like your phone, it's not your phone”.

Well played on Sammy's part, we'd have to say. The ad certainly isn't an in-your-face “Galaxy S6 is better than the iPhone!” propaganda, which, let's be honest, the company has come close to before. This is the second spin-off from the “If it's not an iPhone, it's not an iPhone” motto we've seen recently – last time, it was “It's not a phone, it's a Galaxy”.



1. SirYar

Posts: 351; Member since: Jul 02, 2014

If it's not an iPhone, it's probably a better device.

10. shy2papa

Posts: 336; Member since: Jan 23, 2010

Agree and Disagree

63. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

He did say probably. Obviously there are lots of phones that are lesser vs how many are better. But even a cheap $200 phone can be better than an iPhone. After all, there are cheap phones that run Android that do more than an iPhone. They are simply less fancier options made of poly-carbonate material and don't have fancy cameras and such. I mean look at the Nexus 5, Galaxy S3/S4/S5 and others like Sony/HTC and even the Lumia offer something better that the iPhone or Galaxy line of phones don't.

123. Ahovking

Posts: 711; Member since: Feb 03, 2015

Offering more doesn't make a device better...

147. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Says you? But yes that is a factual statement. But offering more is better, when it is better. Do you need details?

16. meanestgenius

Posts: 22487; Member since: May 28, 2014

Agree. Especially with the way Apple skimps o the features / trickles them down to the iPhone. The iPhone can be so much more, but Apple chooses for it to be so much less than the competition in terms of features.

79. marorun

Posts: 5029; Member since: Mar 30, 2015

Because they want maximum margin. Too many features will strain the sub par hardware used and the experience will not be there anymore. So the new features get given very slowly so they can keep hardware as cheap as possible to make as much money as possible. This is exactly what i said before.. Sure its mean they have great success and all but still i always beleive in life everything is question of balance and Apple are very unbalanced. when they will offer mean what i pay for and not just enuf as they currently do i may get an iphone until then sorry not interested.

124. Ahovking

Posts: 711; Member since: Feb 03, 2015

Must make you feel a bit embarrassed then if apples sub par hardware can keep up with a tank like the Note 5.

29. Podrick

Posts: 1285; Member since: Aug 19, 2015

If its not an iPhone, its an smartphone.

30. gehrig

Posts: 423; Member since: Apr 17, 2014

That's funny, considering that Apple literally invented the modern smartphone as we know it. You're welcome.

32. Podrick

Posts: 1285; Member since: Aug 19, 2015

RIP Humour.

42. HASHTAG unregistered

Invented? No. Reinvented? Possibly.

45. AntiFanBoyz unregistered

"Literally invented"... That's cute.

64. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

No they did not. All they did was take smartphones were were already using and dropped the physical keyboard. This is a natural evolution that was already accruing. Apple simply forced the other boys to do it sooner vs later. Just Google evolution of the smartphone. You will see over time the keyboards and phones got smaller, the screens got bigger and capabilities increased as PDA features and dumbphone features were combined. However Samsung already had a full screen device with centralized home button and speaker called the F700. Many PDA devices also had the same style. Adding phone capabilities to a PDA was simply an evolutionary step. I am not saying Apple didnt play a major part, what I am saying is they simply did what others already had accomplished and they addressed the things the other didnt. They simply got Sony to make them a minimalist design and they shoved in what they could. The first iPhone was 100% equal to any feature/dumb phone being sold at the time. You couldn't install apps, limited storage capability, crappy cameras and more. At least my Moto RAZR at the time supported mass storage, could record video and had a metal chassis. Even today's iPhone still doesn't support something as simple as Mass Storage.

154. KRONeage

Posts: 144; Member since: Apr 17, 2011

Excellent rant! :D I just want to clarify some things. First model phone to combine an iPod like Multimedia Player into a touchscreen only, smartphone wasn't F700. It wasn't first capacitive touchscreen smartphone either. It had come out after LG Prada, as it was the first capacitive touchscreen smartphone winning Awards several months prior to F700. Reality; 2005/2006 kicked off some of the most innovative computing, phones, gaming technology products in history. Microsoft and Samsung had released the first Origami Touchscreen Tablet (but it also had a physical keyboard too) in March 2005. Later in 2009 the first 7" Touchscreen only Origami model came out. Then just after iPad Samsung came out w/ 1st ever 7" tablet. That combined a smartphone and tablet in Tab 7 EU release and that was actually the very first Phablet release, prior to Note in 2011. But it was back in January 2006 that Samsung released the SGH-Z610 w/ Gesture based UX overlay, on the 1st Touchscreen ONLY.... smartphone multimedia player. It was the very 1st "All in One" gesture based touchscreen smartphone ever. The UX was also revolutionary for a smartphone. Though it had gestures it and no stylus it did not have 1st slide to unlock in a smartphone. The only thing that iPhone brought w/ multi-touch first. The rest had already been done prior to iPhone. Yet the SGH-Z610 did pack in so many advancements into one device it'd make your head swim. It's really a shame it was too expensive, did not have capacitive screen and it's 3G radio frequency was not right for American market, when it went through FCC in August 2006. Remember FCC rejected international standards around then too. So it was gesture based touchscreen only (no physical keyboard), had removable swap-able battery, SD card slot, 3G (international version), 1st round home button w/ capacitive buttons either side, just like today. Remote control and played near any format video/audio, real GPS, front n back cameras, stainless band doubling as external antenna w/ Samsung's Auto Switch Patent, round corners all things Apple did not come out with for years if ever, ever since then!!! .......yet it's Apple that stole the credit for it all from Nokia, LG, Motorola and most of all Samsung!!!

156. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Just to clarify, I never said the F700 was a smartphone. I did say the F700 was a full screened device with a centralized home button. Samsung smartphones after this simply followed that concept as a natural progression. Apple's claim was, no one was making devices like the iPhone until after 2007 and that is simply false. Because th F700 looks like a small smartphone. After all, what was the first iPhone? Even Steve Jobs said it himself. The iPod Touch was the training wheels for the iPhone. Even though they released the iPhone first, the iPod Touch and the iPhone are 99.9% identical. The only thing missing is the cellular hardware which is essentially what the F700 was. It was a media player with no cellular capability.

157. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

The reason Apple got to steal all the credit is because they marketed their concept to people and made it seem like they invented it and after getting the courts to believe it too with false patents, the world basically got sold on the idea everyone copied Apple. For those of us who know the truth, the truth has set us free. In my case, I stopped buying the product of the Devil. Because after all the Devil wasn't even mentioned, until he told the very first lie.

119. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

False see post #64

125. coldspring22

Posts: 349; Member since: Feb 28, 2015

Smartphone were great even before Apple showed up with iphone in 2007. Like Samsung sch-i730 (2005) which I am still using today along with Note 4.

158. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Wow, that is a very nice phone. Looks liek a nice PDA until you slide it. Runnign Windows Pocket PC/Mobile...very nice. I thought my Palm 700WX was the coolest smartphone I ever owned, that one takes the cake. My first PDA was the Compaq iPaq which I loved until I got my first Windows Mobile device. It was a company phone at the time the Palm 700WX which we got free. Oh my good I never wanted to give it up. I only stopped using it because VZW stopped supporting the device on their network and it was also slow as molasses by todays standards. After that I tried a Moto Q with Sprint and that thing was terrible. Unlike many, I also loved the Blackberry 9500 (Storm) which si the only BB I ever owned though I did try the Curve but that sucked. I wanted a Bold, but VZW never got it. But all of those devices did more than the first iPhone. Apple did a good job in bring multi-touch and a new style to phones ear;y, but we were already heading that way. Apple helped it happen sooner vs later. That's all the credit they deserve.

145. Plutonium239

Posts: 1244; Member since: Mar 17, 2015

Apple did not, smart phones existed prior to the Iphone, many ran Symbian and in 2007 around 40% of the market was held by Windows Mobile.

153. KRONeage

Posts: 144; Member since: Apr 17, 2011

That's even funnier..... since actually IBM invented the first modern Smartphone capable of running computer like applications besides simply making calls, with a touchscreen UX no less, back when Apple Newton.... FAILED in 1993!!! Now if you (like most of the not smart enough to think for themselves belligerently nauseous Cult of the Ignorant Apple fans) actually think for yourselves, for once.... maybe you could figure that out! Actually Apple has never invented anything they didn't buy, rip off, etc... from others since the day Steve Jobs and the Woz simply took a common Blue Box design, mass produced it and sold it to rip off long distance calls from AT&T! There were probably more than a dozen Apple like computer company startups in the 70's and all Apple did was make the.... (let me rephrase that... have made for them after initial prototypes and production run), is bring commonly available components together and put them in a box with an rotten bitten Apple logo on it! That's not inventing anything first or more innovative in any way, other than making computers more affordable for common people. Which was what Apple Computers were originally about! It was the marketing and bringing together a bunch of long hairs and shaved head Hare Krishnas fruit eating hippies and pencil neck geeks together to form a company. And..... the reality is the very first combining of the iPod Multimedia format player with a phone and touchscreen gesture based only (no physical keyboard & round home button even) with smartphone features (WinMo Office, etc) was actually Samsung's January 2006 released SGH-Z610 3.5" Touchscreen Multimedia smartphone! Which also happened to have 3G instead of just 2G, apps, touch gestures, remote, real GPS, dual front n back cameras and rounded corners to go with 1st in a smartphone physical Round Home w/ a capacitive button either side. What foiled and spoiled it's August 2006 FCC debut, was the fact FCC had recently changed it's mind about going w/ International 3G standards and went w/ it's own frequency standards instead! it's touchscreen (w/o a stylus) was just an advanced resistive touch screen. Meaning Apple wasn't first at anything besides multi-touch. Because LG obviously had the first capacitive screen in their Award Winning Prada design. Slide to unlock had already been invented, Home Button doubling as Play button w/ icon no less by Samsung in SGH-Z610 and it unlike iPhone could play any multi-media format available, run office, make calls on a touchscreen all in one device!

70. Mxyzptlk unregistered

The iphone is a smartphone. I don't think you're smart enough to see that.

83. Podrick

Posts: 1285; Member since: Aug 19, 2015

Apparantly you're not smart enough to understand the joke.

115. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

I was very specific in my rant...I specifically stated "FIRST iPHONE". Also I certainly was not joking.

85. marorun

Posts: 5029; Member since: Mar 30, 2015

the iphone is a basic smartphone yeah. To be a smartphone you need : Calendar email documents reading support. Call sms. Thats its :) So your point mr Fanboy?

120. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

there were feature phones that could do that before the iPhone, that isnt what makes a smart phone per se.

113. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

The first iPhone was not a smartphone as I said. It was a dumb feature phone. Like features phone they came installed with an OS that you couldnt add apps too and require a firmward update to get new apps on it. This was until Cydia broke the OS so you could install apps. If you have a platform liek the old PDA's and dumbphones where you couldnt install apps, where the OS came with preinstalled apps that could only be changed or updated via a phone firmware upgrade, than by definition that is a dumb phone or feature phone. Why is this definition excluded when its Apple? Stop being a hypocrite. dumb·phone ˈdəmˌfōn/ noun noun: dumb phone a basic cell phone that lacks the advanced functionality characteristic of a smartphone. What advanced functions did the first iphone have? Because in my original rant I specifically said "FIRST iPHONE". The first iphone didnt have any features that we fine on todays smartphone. It had the same features as many cheap ass flip phones, pda devices and feature phones. Smartphones have cameras that can record, this was true of Symbia, Windows Mobile and other smartphones, the first iPhone had a single camera which didnt record. Next, all smartphones i used prior to the iPhone offer what was called mass storage. It was an internal storage only available via USB. No iPhone has this feature period. You can only acecss the DCIM folder. Next, every smartphone I ever owned allowed me to install apps both 1st, 2nd and 3rd party, the first iphone did not allow this. Much liek dumb phones and features phone of yesterday and today. The Windows Mobile device I had, support advanced features liek Copy/Paste, VPN and more. The first iphone didnt have none of that. Please explain how the "first iPhone" which I specifically mention is a "smart phone". At the very least I have proven that not only wasnt the first iPhone smart, neither are you. Here one more definition: fea·ture phone noun a mobile phone that incorporates features such as the ability to access the Internet and store and play music but lacks the advanced functionality of a smartphone. The first iPhone yes could access the internet via 2G, but lacked the advanced capabilities that appeared on the iPhone when it got to the 3G/3GS. see how much of a hypocrite you are when it comes to Apple? By definition the very first iPhone was a dumb/feature phone by those definition which you cant not change because the first iPhone did not posess smart phone capabilities of any kind. NOT ONE SINGLE ONE. Do you need me to list the brands of actual smartphones that existed when the iPhone first appeared? Blackberry, Symbian, Windows Mobile, to name just a few were full smartphones that offered desktop like capabilities we find into today's iPhone. They offer more than just a connection to the internet, you could install apps, copy/paste and so much more.

116. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

One more Definition of smartphone in English: noun A mobile phone that performs many of the functions of a computer, typically having a touchscreen interface, Internet access, and an operating system capable of running downloaded applications The orginal iPhone OS was locked and prevented downloadable apps. Cydia made this possible and then Apple stole the concept and opened the SDK to 3rd parties for apps. If the iPhone had remain locked when the first Android started to appear the market place would have looked even more different. Android would have had 90% of the smartphone market. When Cydia jailbroke the iPhone OS for 3rd party apps, this move basically saved the iPhone. If Android had appeared in the same year while the iPhone OS was locked and offered downloadable apps, the OS market would be even more different.

49. iosl0ver5eva

Posts: 119; Member since: Jan 16, 2015

I know all you android losers probably like really hate your life and just love to bash products you can't afford but it's getting really sad seeing you lash out with comments only a jealous child would say. Poor souls

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.