Apple builds new minisite around its "If it's not an iPhone" ad campaign

Apple builds new minisite around its
Expanding on its current "If it's not an iPhone, it's not an iPhone" ad campaign, Apple has built a minisite that expands on some of the topics brought up in the ad, such as the fact that the hardware and software of the phone were designed to complement each other, and were built by the same company. Shots at Android? Heck, it might seem as though some of the minisite was written from beyond by Steve Jobs. Check out this statement about iOS updates. "And whenever there are shiny, new software updates with shiny, new features, you should be able to sit back, relax, and know your phone will get them. And be compatible with them. For years. For free."

The minisite and the ads are aimed at the casual smartphone user who couldn't tell an Android phone apart from an iPhone. For these people, all smartphones are iPhones in the same way that all tissues are Kleenex or every adhesive bandage is a Band-Aid. And that explains the link in the mini-site that explains how Apple has made it easy to switch from Android to iOS. Migration apps that make it a breeze to go from Android to iOS are mentioned.


Other parts of the site discuss security ("iPhone and malware are practically strangers," reads the copy) and personal data ("...a phone should keep what's private private."). Apple also points out that everything you want on a phone is native to the iPhone. When it comes to messaging apps and video calls, Apple asks and answers the important question, "Shouldn’t all of that stuff just come built into my phone? Yep." Does it appear that Apple is targeting Android and Google? Absolutely.

What Apple really wants you to know is, "If it's not an iPhone, it's not an iPhone." Check out the minisite by clicking on the sourcelink.


source:  Apple (1), (2), (3) via AppleInsider

Related phones

iPhone 6
  • Display 4.7" 750 x 1334 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A8, Dual-core, 1400 MHz
  • Storage 128 GB
  • Battery 1810 mAh(14h 3G talk time)
iPhone 6 Plus
  • Display 5.5" 1080 x 1920 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A8, Dual-core, 1400 MHz
  • Storage 128 GB
  • Battery 2915 mAh(24h 3G talk time)

FEATURED VIDEO

67 Comments

1. dmakun

Posts: 382; Member since: Jun 06, 2011

Wow! Amazing! [Sarcasm]

47. GoBears

Posts: 456; Member since: Apr 27, 2012

"If it's not an iPhone, I'll definitely consider it!" That's pretty much how the saying goes for me.

2. DirtyDan23

Posts: 280; Member since: Aug 12, 2014

Nifty

3. Mobilephile

Posts: 165; Member since: Nov 25, 2012

If its not an iPhone, you won't be paying the comical sticker price or pay for apps. If its not an iPhone, you won't have to worry about trying to flash their logo to make people think you're "cool" If its not an iPhone, you're probably using the more advanced OS. If its not an iPhone, you basically have more choices. If its not an iPhone, it probably won't bend or holding it the wrong way won't matter. And on and on and on....

9. sprockkets

Posts: 1612; Member since: Jan 16, 2012

If its not an iPhone, you probably can use whatever usb cable or headphones you want. If its not an iPhone, you can mirror your screen. If its not an iPhone, you can install whatever you want! If its not an iPhone, you won't worry about being hacked for your private pics!

11. Antimio

Posts: 313; Member since: Nov 11, 2013

If its not an iPhone, you can customize your phone the way you want, with wallpapers, icons and themes. Make it yours. If its not an iPhone, you don't need to wait 2 years for getting basic software features, like a notification bar, or a quick toggle section. If its not an iPhone, Its pointless to keep going.

15. strawhat67

Posts: 66; Member since: Jul 16, 2015

If it's not an iPhone, you can share pics via Bluetooth If it's not an iPhone, you can record 4K videos If it's not an iPhone you will capable of turning on TV or other technics's with IR blaster If it's not an iPhone you will have better screen with resolution more than 750p If it's not an iPhone you can download music straight from your phone, without any iTunes If it's not iPhone you can copy any files from any computer just with USB cable , without any dumb programs like iTunes If it's not an iPhone you can choose any ringtone for your calls for free If it's not an iPhone.....bla bla bla

24. Iodine

Posts: 1471; Member since: Jun 19, 2014

Looks like that ad campaign is a sucess, people just can't stop talking about it.

27. PorkyBurger

Posts: 585; Member since: May 18, 2013

AHAHAHA, guys I had a blast! phew good ones!

45. SamDH1

Posts: 419; Member since: Apr 21, 2015

77. FluffyBled unregistered

You guys made my day :D ,,,!

49. TezzaBP

Posts: 274; Member since: May 18, 2015

If it's not an iPhone, it's a good phone That pretty much sums everything up

32. ibend

Posts: 6747; Member since: Sep 30, 2014

someone should create "If its not an iPhone" meme :-/

46. SamDH1

Posts: 419; Member since: Apr 21, 2015

http://imgur.com/LTaqdOE At your request

4. 99nights

Posts: 1152; Member since: Mar 10, 2015

Pretty arrogant if you ask me.

5. meanestgenius

Posts: 21453; Member since: May 28, 2014

Agreed. EXTREMELY arrogant.

6. sprockkets

Posts: 1612; Member since: Jan 16, 2012

Par for the course for apple. I mean, really. It's got to be the dumbest tag line. Oh well, they are selling more and more because, honestly, they keep taking all the features that people wanted on android and brought them over. I'm sure there were people wanting 3rd party keyboards, some form of intents, and oh, an decent large screen.

7. hafini_27

Posts: 945; Member since: Oct 31, 2013

I think that is a really meaningless phrase. Apple's ads in the past are much better.

8. talon95

Posts: 985; Member since: Jul 31, 2012

At least we can all agree with their slogan. And I'm counting it! Because when I buy anything but an iPhone, I sure don't want it to be a iPhone.

10. DRS1977

Posts: 678; Member since: May 27, 2015

No wonder people think iPhone owners are gigantic toolbags.

12. KickRocks

Posts: 266; Member since: Mar 22, 2011

Apple, this is the very reason why I WON'T own an iphone.

13. dontneedtoknow

Posts: 158; Member since: Feb 17, 2014

I came from years of android phones from 2.3 all the way up to 5.0 to iPhone and I think iPhones is much much more optimized than android phones. Don't get me wrong, I do like the variety but I also like something that won't crash as often. I do miss the back button and being able to customize it also downloading songs easily but I love Siri and the stability of iPhones.

18. Ruturaj

Posts: 1484; Member since: Oct 16, 2014

Crash as often, which year are you in? You never went to 5.1 but did you even try 4.4.4?

35. Artisto

Posts: 38; Member since: Jun 19, 2015

I hope you were trying vanilla android experience, not any OEMs' crappy skins. Sony is pretty close to stock with Z2 and mine is rock stable. I haven't got any crash since unboxing, except occasional Hangouts crash which I couldn't understand why was there since I've disabled this app, but now the error doesn't show up any more.

14. PBXtech

Posts: 1032; Member since: Oct 21, 2013

Misguided. Apple is talking about matching the hardware with the software, something the average (and overwhelming) amount of iPhone users don't care about. Only tech geeks care about things like that.

26. Iodine

Posts: 1471; Member since: Jun 19, 2014

The problem with your statement is that when you design your own hardware and software, and make them work in synergy, you will greatly improve the user experience as well. And that's something people are searching for these days when buying a mobile phone, that's why Apple is so incredibly sucesfull.

48. willard12 unregistered

So, Apple designed their TLC nand flash memory? How is that experience? If their software and hardware work in synergy, then I'm assuming the device will crash less than one of those non-optimized devices. Unless of course, we're being fed a bunch of propaganda and their disciples keep spreading it. http://www.phonearena.com/news/Android-5.0-Lollipop-crashes-less-than-iOS-8-report-says_id65968 http://www.phonearena.com/news/What-a-surprise---iOS-8-has-higher-crash-rates-than-iOS-7_id60954 http://www.phonearena.com/news/Rumor-Serious-issue-with-128-GB-iPhone-6-Plus-model-prompts-Apple-to-stop-using-TLC-NAND-flash_id62603

72. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Using a article after known 8.0 update issues vs the newer 8.4 isn't exactly good fact checking.

79. PBXtech

Posts: 1032; Member since: Oct 21, 2013

Synergy isn't something on the list of reasons to purchase a phone. People want a good experience, simple as that. The how behind it is irrelevant to the overwhelming amount of purchasers. Typical Apple. Specs don't matter, unless they have one that is better than the competition, then it gets hammered on like there's no tomorrow.

16. Diezparda

Posts: 941; Member since: Oct 23, 2013

Sounds over promising for me, iPhone was okay but there is few incremental upgarde over each generation. It's like they are holding it for future generation iPhone, they need more dramatic hardware upgrade. Apple proudly of their own designed iOS, on the hardware side it's like not much to say and very expensive too. The way they try to implemented android features into iOS made me think how good iOS 9 would? I see some user complaining about bug present in iOS 8.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.