Apple collects data in advance of providing an improved traffic service for iPhone users

Apple collects data in advance of providing an improved traffic service for iPhone users
Apple's intention for making a series of acquisitions in the last few years is now becoming more and more in focus with the Cupertino based firms plan on offering iPhone users an improved traffic service in the not too distant future. In 2009, Apple bought Placebase, a competitor to Google Maps, and last year another such firm-Poly9-was purchased by the tech giant. Starting with iOS 3.2, Apple replaced data from Google and Skyhook Wireless used for the Maps software on iOS devices, with information from its own database.

All of this ties into a patented application that Apple has been developing that uses GPS to help iPhone users plan a road trip, suggesting various routes depending on variables like mileage, available routes and of course, traffic. Apple's intentions came out in the open during the recent questioning about whether or not the iPhone is tracking users location. The company revealed that it had been, "collecting anonymous traffic data to build a crowd-sourced traffic database," and added that it plans on offering an, "improved traffic service in the next couple of years."

source: AppleInsider

Related phones

iPhone 4
  • Display 3.5" 640 x 960 pixels
  • Camera 5 MP / 0.3 MP VGA front
  • Processor Apple A4, Single core, 1000 MHz
  • Storage 32 GB
  • Battery 1420 mAh(7.00h 3G talk time)

FEATURED VIDEO

32 Comments

1. doubler86

Posts: 320; Member since: Jan 26, 2011

LMAO wow really? Apple your so funny

2. 530gemini

Posts: 2198; Member since: Sep 09, 2010

What's so funny? How would this service be possible if they don't collect data? And who's going to take advantage of this service? And let's see who will copy this service AGAIN :)

4. protozeloz

Posts: 5396; Member since: Sep 16, 2010

service already exist for android users....

5. 530gemini

Posts: 2198; Member since: Sep 09, 2010

Or even before android came out. But knowing how good Apple is in their implementation of making things work better, I won't be surprised if their innovations will again be copied :)

7. protozeloz

Posts: 5396; Member since: Sep 16, 2010

good for you then :) of topic: you have any REAL info regarding this matter everything seems to be speculation so far.... and no one seems to be joining all pieces and giving some sort of answer, some friends just want to know some details

23. jogutier

Posts: 324; Member since: Feb 12, 2010

And just in enough time to blame their tracking on this. YEA CRAPPLE !!!

3. protozeloz

Posts: 5396; Member since: Sep 16, 2010

ok this is confusing me ''they send your data'', ''they don't send your data'' can phone arena juat write a post about all the answers to clear the confusion.... thank you

6. 530gemini

Posts: 2198; Member since: Sep 09, 2010

I don't really think users care until something bad comes out of it. Just like Apple doesn't really care where I was 5 minutes ago. It's all about how they're going to use data to give them the edge in providing better services. Would any user mind if it does provide them with better traffic info?

8. protozeloz

Posts: 5396; Member since: Sep 16, 2010

so is it wrong if phonearena helps with the info they have regarding this matter? I bet they have most pieces armed...

11. 530gemini

Posts: 2198; Member since: Sep 09, 2010

I think Apple kinda forced themselves to let this plan out prematurely to let users know that their intentions are good, as far as collecting data is concerned. They're usually very secretive about their plans until the very last moment.

17. applesauce unregistered

kid, take off the blinders. apple takes info from their users without permission or without any solid reasons for doing so. They don't need to get data from cell phones to determine where their customer should or should not drive: any decent mapping website, news report, or radio broadcast can tell a driver that info. Heck, the giant illuminated changing traffic-info boards that taxpayers paid for tell you that a particular stretch of road should be avoided. For planning road trips, it's obvious that you should take an outer loop around a major metro area to avoid congestion. Your petty and groundless defense of a shady corporation is pathetic. Furthermore, the service itself would have a unique permission to collect and distribute data in its own terms of service, and wouldn't be related to the device its utilized on

25. 530gemini

Posts: 2198; Member since: Sep 09, 2010

They already have explained that it is to provide faster service, and that it does not get sent to Apple. Stop falsely accusing Apple of maliciously gathering users whereabouts. Apple is not collecting them. News report and radio broadcast cannot provide info on demand like the iphone can. But hey, if you want to stick with that, suit yourself. But don't go around accusing Apple of collecting data without users consent when they are not. That log does not go back to Apple but stays on the users phone and computer.

9. ATTCallCenter unregistered

Who cares if they track where you've been? Yeah yeah privacy blah blah, it's not like they know what you were actually doing at the gay club Pink Rhino Club for Men last night at 11pm through 3:13am. If you got problems with people knowing where you are, uh then, you probably shouldn't be there. And if you do get caught, more power to the people who tracked you.

10. 530gemini

Posts: 2198; Member since: Sep 09, 2010

Hahahahaha, true.

12. andro unregistered

How pathetic are apple looking these days. They have been preying on the braindead of your society for years now and making lots of money off it. Now they are caught tracking their slaves and they come up with these hilarious excuses to cover it!

13. iwebdroidberry7

Posts: 230; Member since: Jan 17, 2011

WTF you complain because they don't hae anything to compete with Google Maps navigation and now you complain because they are?! It makes no sense. If you don't think Google maps tracks you or sends data to Google, then your REALLY sipping the Google kool-aid!

14. iHateCrapple

Posts: 734; Member since: Feb 12, 2010

Seriously hypocritical of them to be suddenly admitting to tracking user data, after Jobs so passionately denied this. He was probably caught off guard and didn't know how to answer so he lied, and now after-the-fact, they have come up with an excuse with a fancy statement that "claims" to be only tracking users for the purpose of "helping" them? It shows their shady practices and also shows that they are slow to being honest until the very last second when they know they've been caught. This improvement they are talking about is simply a distraction from the real issue that they violated the law in the first place, by not telling users they were being tracked. It doesn't matter what the intention, they should have had a disclaimer and hopefully they will still face a lawsuit to teach them a lesson.

16. 530gemini

Posts: 2198; Member since: Sep 09, 2010

Typical fandroid taking things out of context. This does not refer to every traceable data. Only data that are anonymized that can be useful for this feature. Jobs did not deny that they are harvesting data, for they are. He denied TRACKING USERS. You probably think that you are smarter than Jobs huh. That you know better than him. Fandroids :)

18. iHateCrapple

Posts: 734; Member since: Feb 12, 2010

Fandroid is a compliment, thanks!

26. 530gemini

Posts: 2198; Member since: Sep 09, 2010

Well it was not meant to be one :)

19. iHateCrapple

Posts: 734; Member since: Feb 12, 2010

Lol, so you're automatically assuming this is about Android vs. Apple? Nothing is being taken out of context. Sorry to hurt your feelings little one, but its the truth. Deal with it.

27. 530gemini

Posts: 2198; Member since: Sep 09, 2010

Well it is between iOS and android. What else would it be? Symbian?

20. queen unregistered

Oh so that completely answered a long-time mystery: It appears that Gemini is the one who is taking it in the butt from Mr. Jobs himself. The way you defend him like you know his inner thoughts is remeniscent of a bitter girlfriend fighting a losing battle for her true love. Good job keeping us informed to Steve's feelings.

28. 530gemini

Posts: 2198; Member since: Sep 09, 2010

Well I'm just passionately defending Apple just like you passionately attack Apple. But it seems like you're too dumb to see that we're actually the same. Just on different sides of the equation.

21. genericusername unregistered

530gemini from your comment i think its safe to say that you hang off of steve jobs' every word, right?

29. 530gemini

Posts: 2198; Member since: Sep 09, 2010

Not really. I hang on to what I believe to be fair and right. I believe that something needs to be fixed, but I also believe that Apple could care less of my whereabouts and to even consider that Apple tracks my whereabouts with ill intentions is just plain dumb.

22. IOS5 unregistered

GOogle watching you!

24. Dark4o90

Posts: 205; Member since: Feb 20, 2011

NoOOOOO NOOO Iphone doesn't collect data but Android does :D:D:D:D:D:D sooooo ridiculous

30. 530gemini

Posts: 2198; Member since: Sep 09, 2010

I'm getting the white iphone4 tomorrow. It's so beautiful :)

35. PhoneLuver

Posts: 481; Member since: Jul 05, 2010

Hey Man.. I have an iPhone and I like the software. However, it is important to criticize tech companies to ensure that they have our best interests at heart!

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.