Apple builds prototype VR headsets as it puts together a team for this "cool" technology

Apple builds prototype VR headsets as it puts together a team for this
Apple is looking for its next big product. The tech titan could report lower year-over-year iPhone sales this quarter for the first time in history. Apple iPad sales keep declining, and Apple has yet to break out sales of the Apple Watch. With all of this in mind, a report published today says that Apple has already produced prototypes of VR headsets as it explores Virtual Reality as a possible market to enter. As far back as 2013, Apple filed a patent for a VR headset.

The report adds that Apple built a secret team made up of experts in both virtual and augmented reality. This includes employees taken from companies that Apple has acquired, and some who were snagged from firms like Microsoft and Lytro. And the Financial Times has reported that Apple has hired leading VR researcher Doug Bowman, who was studying things like VR interfaces as the Director of the Center for Human-Computer Interaction at Virginia Tech. In addition, Apple has reportedly purchased Flyby Media. This is a company that allows mobile devices to scan real world objects, and add them to a virtual collection.

During Apple's conference call on Tuesday, CEO Tim Cook called VR a cool technology that has some interesting applications. With that in mind, it appears that Apple will be joining other tech companies like Samsung and Facebook. The latter's Oculus Rift model will start shipping to consumers in March. The latter is powered by PCs that contain powerful GPU chips. Priced at $599, this headset is at the high end compared with Sammy's Gear VR. which is powered by certain Samsung handsets and is priced at $99.99.

source: CNBC via SeekingAlpha



1. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Watch out for them VR lawsuits Oculus, Samsung and HTC...

12. BradyCrack

Posts: 835; Member since: Dec 29, 2015

Lol, no I bet they copied Apple first! LMAO

24. submar

Posts: 713; Member since: Sep 19, 2014

Right after apple give it a "cool" name

46. cheetah2k

Posts: 2271; Member since: Jan 16, 2011

"iSee", iView, iVR, iDickhead here we come lololololol

2. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Apple pull out your photocopiers. Time to copy another Android OEM. Apple's board room: Stockholders: Apple sales are falling next quarter Cook: I know Stockholders: Hurry an do something about Cook: We are doing our best Stockholders: Its not good enough! Cook: We are trying! Stockholders: Try harder! Cook: What do you suggest?! Stockholders: We need the "next big thing". Cook: Copying Samsung again will make us look bad Stockholders: Not to our customers. Cook: Well we can do VR Stockholders: Its been done Cook: Yes! But not with an iPhone Stockholders: True! Go on... Cook: See Samsung isn't going to be supported like us by devs or blog sites. Everything Samsung does is a gimmick until we do it. Stockholders: True! Go on... Cook:So we will add a 4K display for a special model of the iPhone 7 just for that. Stockholders: Samsung has several phones that support VR without a 4K display Cook: Then we will do it first and the fans will love us again and it will sell like hotcakes Stockholders: Good idea Cook Cook: Yes!? Stockholders: Call Oculus and do a behind the Samsung's back deal Cook: We can't. Samsung has a contract with them! Stockholders: Find a way or else we will make your stock fall even lower before the next iPhone or iPad is released Cook: Yes MASTERS! Stockholders:Find a way to make it happen, or we will beat you until you have rainbows falling out your azz! Cook: Yes MASTERS. Just to warn you, VR hasn't taken off yet. The tech is still fragile. Stockholders: Its ok, even if we release a half-assed implemented VR piece of crap, like we did 3D Touch, people will praise it. All we have to do is make it slightly different and it will be called innovative and cool. Now go and create the iPhone 7 VR. Cook: Yes! Masters!!!! Stockholders: Make us money or you're out of here "honey". Cook: Yes MASTERS!!!!!

3. artificialintelligence

Posts: 166; Member since: Dec 05, 2015

you have way too much time on your hands

7. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Yes. Its night time. I'm buzzed, I'm happy and I'm doing the stuff certain fans do just to piss people off. Why can't I do it? After all I am being just like them, not from the other side. I was just joking anyways. Hwoever, even though I was joking, I did say some true things. See things like wireless charging, fingerprint readers, resonant inductive charging, force touch and more have all appeared on Android devices before now. But blogs sites seem to have a gag order for not being n=mention with the same sensationalism as when Apple does it. Also, PA did an article on Qualcomm working on bringing inductive charging to Android via SnapDragon 8xx, and not one of the usual Apple fanbois made one post on how cool it was. As soon as an Apple article appears showing the same info, they all rose out of the ground and praising it and saying how this is going to be a game changer. I dont care what you think or them either. What I would like is for PA to give credit equally when new tech is available on whatever platform. Because that is what honest reporting is all about. People who love tech will still read about it an comment. Here is a link as my proof. Notice you dont see Darkkjedi, MXY, Unordinary, NCTX77 and all teh other Apple article trolling clones make one single comment. Yet you go here and the same tech is called "cutting edge". Look how all the cronies of Apple come pooring in with their bull. Look who's there. 50% of the comments are NCTX77, Darkkjedi, Alik, Unordinary and many others of the Apple peanut gallery who spread hate and fodder in Samsung articles and love and roses for Apple. Yet its the same technology. Alik made at least 10 comments that were 100% wrong. Yes I love tech and yes I make time to enjoy it. The only thing I love more than tech is my family. I dont care who does it first, I dont care about the claims of who does it best. What I do care about is honest reporting and non-biased information. I hate fanboys period. They are disgusting lowlife pieces of crap. Because instead of just enjoying all tech equally and just enjoying the benefits to consumers, they rather starty flame wars and like total pompus pricks for no reason other than to antagonize others who dont see things their way. They all make really good imperfect products where some shine in some regards and fail in others. But not Apple! Anyway back on topic. I tried a Oculus VR headset with my ex-Edge+. Its cool but I wasnt impressed. I was more impressed with what Microsoft showed with what appeared to be a live action game you can play with real object in your room. I forgot what it was called, but it was true VR that doesnt require a phone at all. VR has never big a big deal.

10. maherk

Posts: 6953; Member since: Feb 10, 2012

Man seriously? You do know that 99.9% of your posts gets ignored because no one wants to read bunch of articles under the main article? And that joke was lame as sh!t!

21. Astonvan

Posts: 237; Member since: Aug 14, 2015

How can you be sure that no one reads his comment. Do you know everyone that vists phonearena :p

30. Plutonium239

Posts: 1232; Member since: Mar 17, 2015

I read though his comments completely all the time. Otherwise I can't know if I agree with what he said and give him a thumbs up.

22. ibend

Posts: 6747; Member since: Sep 30, 2014

I only read his first and last paragraph.. did that count as ignoring him? :p

28. darkkjedii

Posts: 31304; Member since: Feb 05, 2011

Post of the day my dude. +1

48. keithtae

Posts: 564; Member since: Mar 25, 2015

I always read his comments. Your problem?

11. BradyCrack

Posts: 835; Member since: Dec 29, 2015

I don't care, I think it's just good that Apple is catching up. All of this could be explained in a paragraph. People like you seem to hate Apple catching up.

15. nctx77

Posts: 2540; Member since: Sep 03, 2013

Dude, you are obsessed with Apple! You write a book on how much you hate them every night! Your hate shows me that Apple is doing their thing. When you stop talking about them, Apple must be doomed!

47. cheetah2k

Posts: 2271; Member since: Jan 16, 2011

Did he mention any Apple hate? Man you can't read, or maybe you don't speak English and use Google Translate. Go back to grade 1 and learn again.

49. keithtae

Posts: 564; Member since: Mar 25, 2015

How can I give you a cookie Mr.?

16. InsertUsernameHere

Posts: 430; Member since: Aug 31, 2014

You're always on Apple articles with your long essays about you claiming to hate them, lol. Did Tim Cook fire you from your janitor position at Apple?

29. darkkjedii

Posts: 31304; Member since: Feb 05, 2011


39. ameran

Posts: 344; Member since: Dec 04, 2013

Hi TechieXP1969, I agree with everything you said. Your joke was funny and I enjoyed reading it too. Good job.

5. darkkjedii

Posts: 31304; Member since: Feb 05, 2011

That was so stupid, and to think, you put time and effort in that dumb ass post.

37. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

They should add a character limit to comments, no?

43. darkkjedii

Posts: 31304; Member since: Feb 05, 2011

At least for him.

6. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

What the article fails to mention, but the report does not, is that Steve Jobs had a team doing this in the early 2000s, but they shelved it because the technology wasn't mature enough yet. Try again.

9. maherk

Posts: 6953; Member since: Feb 10, 2012

Oh please!!

14. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

18. maherk

Posts: 6953; Member since: Feb 10, 2012

Come on, like we don't know Apple and these old antics. Whenever something succeed and starts receiving attention, we here that Jobs was working on it but decided to leave it for later.

50. keithtae

Posts: 564; Member since: Mar 25, 2015

Just like the oled screen, where the mighty Apple claimed that they have been working on it secretly for "years". Yea yea yea, whatever aple.

20. willard12 unregistered

You have a great point. But, the fact that slide to unlock existed (and the technology was mature) didn't exactly stop Apple from suing companies over it and receiving bans. Also, mobile payments, fingerprint scanners, chamfered edges, and the color rose gold all existed before 2 years ago. They weren't just things some CEO had guys working on. But you would never know if you read some of the comments when any company other than Apple used them. Do you honestly think that if Samsung would have come out with a VR headset after Apple there would be world-wideal praise. Forget PA commenters, other sites would have a series of articles called "Samsung Copies Apple's Latest Killer Device."

27. jroc74

Posts: 6023; Member since: Dec 30, 2010

Wow........ some tech that a company dabbled in, thought about bringing to market....just like damn near every other company that deals with technology. One could pull up similar info for MS, Nintendo, Sony, Samsung, LG, etc, etc. And I would bet MS also had some ideas around that time they shelved.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.