Apple TV 4K is here, with Netflix HDR and Dolby Vision titles support, priced higher


We just got blessed with not only the long-awaited 4K definition output by Apple's "hockey puck" TV dongle, but also support for the trendy HDR10, and even Dolby Vision wide color standards, if you happen to be in possession of such a UHD TV.

The iPhone X and the other two new iPhones, were listed by leaked firmware to record 60FPS 4K video with both the rear and front cameras, so the Apple TV will be able to relay those to the biggest screen in the house in full bloom. Moreover, with the reports that Apple is planning to create original shows to take on the Netflix, HBO, Hulu and Amazon Primes of this world, the Apple TV may be an important distribution channel, now with 4K and HDR support to boot. 

For now, it has entered partnerships with all of the above to display their HDR and Dolby Vision content as its creators intended, plus Apple will let new sports programming in. Eddy Cue also used the stage to shout out that besides new 4K movies that will pop up in iTunes, current films in HD will get a boost to 4K HDR for free. The price? Well, you will be able to get Apple TV 4K on September 22nd for $179. Nice.

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5 Comments

1. zunaidahmed

Posts: 1185; Member since: Dec 24, 2011

considering it has A10X, I am surprised they priced it so low, I was assuming it should be 199USD at least.

3. mikehunta727 unregistered

Yeah I thought it would cost more

4. cc2400

Posts: 74; Member since: Aug 21, 2014

still almost twice the price of a competitor like amazon

5. ibend

Posts: 6747; Member since: Sep 30, 2014

They just happen to have some A10x leftover laying around in their warehouse.. and that price tag is still much more expensive than other 4k media streamer..

2. Babadook

Posts: 230; Member since: May 24, 2016

Roku >...........>Everyone else

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