Nintendo's Animal Crossing: Pocket Camp has had a strong first week on the App Store and Google Play store, hitting a cumulative 15 million downloads worldwide in under 7 days. In comparison, Super Mario Run reached 32 million downloads one week after launch, while Fire Emblem Heroes amassed only 7 million within its first six days of availability. However, the latter remains the most profitable mobile game launched by the Japanese company, as per Nintendo's statement.
But millions upon millions of downloads often mean nothing in the mobile game business, and Nintendo knows that by now. Although Animal Crossing is going strong right now, Nintendo needs to find ways to keep players engaged and interested in the long run by introducing timed events and new content on the regular.
The first such incentive to keep players engaged comes in the form of a special winter holiday event that sees players fulfill the requests of animals around the camp in exchange for candy canes. Yeah, sounds weird. But the candy can then be used to craft special furniture items, such as a Christmas tree, that unlock other special goals and prizes.
Other than that, everyone gets a Santa hat with the option to unlock the full costume by carrying out quests.