Nintendo announces Super Mario Run has 200 million downloads, but it's not too profitable

Nintendo announces Super Mario Run has 200 million downloads, but it's not too profitable

Super Mario Run is Nintendo's first foray into the mobile gaming industry. Even though the game proved to be pretty popular among Android and iOS users, it didn't reach the level of profitability Nintendo expected.

During Nintendo's latest earnings report, the Japanese company announced Super Mario Run now has more than 200 million downloads on both Android and iOS platforms. However, Nintendo claims that despite this impressive numbers, the game “had not yet reached an acceptable profit point.”

Super Mario Run is a free to download game but requires players to pay a one-time $9.99 fee to unlock the full game. Even so, it appears that not enough of those who downloaded the game were willing to pay to experience the full game.

On the other hand, Fire Emblem Heroes, the second mobile game launched by Nintendo proves to be a much better business for the Japanese company. Since it makes use of a completely different monetization system (read microtransactions), Nintendo was willing to rake enough profit to consider it a success.


Nintendo has already announced a third mobile game, Animal Crossings: Pocket Camp, which will be launched on both Android and iOS platforms in November.

source: Nintendo via The Verge

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7 Comments

1. Settings

Posts: 2942; Member since: Jul 02, 2014

Mobile gamers and console gamers are different demographics obviously. The casual, repetitive, endless, Freemium and ridded with Pay to Win models are some of the reason why mobile gaming, in my opinion, sucks. They all want to stay longer in your device because ad revenue, the same reason why the best titles are in the The platform is boring too, all touchscreens. On the other hand, console gaming gives you more coz you pay for it. Triple A titles wins. Pokemon, Final Fantasy, Legend of Zelda, Monster Hunter, Witcher, Skyrim, the list goes on. And there's a community too, which the mobile gaming lacks.

2. slannmage

Posts: 289; Member since: Mar 26, 2013

Always makes me laugh, people buy a £1000 Phone, but want every app to be free... even if it means being spammed by ads. This is why apps and games on phones suck, people on Desktop and consoles are willing to spend the money.

3. DavMor0069

Posts: 266; Member since: Dec 09, 2015

Apple need to get into the app businesses and charge $20 per app. Add an apple logo,boom they just got richer.

5. cmdacos

Posts: 3818; Member since: Nov 01, 2016

Spent over $1000 on my Note8 (Canada) and have no problem paying premium for quality apps. This isn't one of those premium apps. Not worth even a third of the price.

6. uncle_gadget

Posts: 1050; Member since: Sep 20, 2017

yeah because console and desktop games are so much better. Mario Run is not worth 9.99. Sorry its not the same as even Mario on the GameBoy. It would have been better to make each board unlock, when you clear or achieve every hidden thing on each board, like on Super Mario World. You went to next board, not by just clearing the level before, but by doing certain accomplishments on each level. I rather have ads, than to pay for a lame game. Ad on a lame game is ok. And offer me the option to buy outright. He didn't say he wanted every app to be free.

4. uncle_gadget

Posts: 1050; Member since: Sep 20, 2017

I played the first free boards and then the kid said I want the rest. Paid 9.99, he hasn't played it since. Waste of money. It is a cool game. The game should have had the same run-play features of all runs games. They tried to get greedy and got burned. Good!

7. jackyhao78

Posts: 3; Member since: Nov 01, 2017

wow! The numbers are horrible.

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