Angry Humans: Rovio lays off 213

Rovio, the developer behind the once popular Angry Birds mobile video games, has fired a slingshot full of pink slips at a quarter of its employees. As a result, 213 workers who once toiled for Rovio, are gone. At its peak, the Angry Birds reached a level of global popularity normally reserved for rock stars, movie idols and phone blog writers. Images of the birds could be found anywhere, on cereal boxes, underwear, Thermos bottles and Band Aids. Despite a drop off in popularity, earlier this year Angry Birds 2 captured 30 million downloads in two weeks.

But Rovio, which at one time considered itself the next Disney, has lost its focus as it diversified into e-learning and book publishing. The company even opened a theme park in China. A full length Angry Birds movie will be released next May. But taking the Birds in all of these different directions has made it harder for Rovio to focus on what made the franchise successful in the first place.

In 2014, the last full-year that data is available, the company saw its revenues rise 16% to the equivalent of $125.4 million. Consumer product revenue plunged 43%, most likely from over exposure, to $47 million USD. Earnings before interest and taxes declined 73% to $11 million USD.

So with the layoffs, Rovio said that it will now focus on three categories: Games, Consumer Products and Media. The e-learning business is closing, possibly to resurface as part of a new spun-off company, and Rovio says that it will not open any more theme parks or educational playgrounds. The work force now numbers 670.

source: TechCrunch



19. Hammerfest

Posts: 384; Member since: May 12, 2012

Makes sense.... since they went to the nickel and dime model I havent paid a thing... I had purchased the full versions of the previous games they had and bought unlocks... But they went Candy Crush pricing, and when they also started pushing that hard in some updates I also stopped playing that... Some IAP are fine, but basing your game, and being able to do ANYTHING in said game on an IAP... dumb as F**K! Get bankrupt!

18. downphoenix

Posts: 3165; Member since: Jun 19, 2010

They expanded too fast. They should have kept the operations small, stick with the games, and license out the property to whoever wanted to deal with it for merch and such, and reap the rewards.

17. zeeBomb

Posts: 2318; Member since: Aug 14, 2014

The stress is coming.

13. hafini_27

Posts: 951; Member since: Oct 31, 2013

That's what you get for recycling the same boring sh1t.

12. IgorEfremenko

Posts: 110; Member since: Nov 30, 2011

These greedy a-holes deserve it.

7. GreekGeek

Posts: 1276; Member since: Mar 22, 2014

In App purchases probably made it sink like the Titanic

2. abc_xyz

Posts: 17; Member since: Aug 22, 2015

Epic title of the article :/ best of luck to those laid off.

1. tech2

Posts: 3487; Member since: Oct 26, 2012

Well......I am more surprised that a company which only had a game app (albeit very successful) had 213 employees. :/ PS.'Popularity normally reserved for rock stars, movie idolsand phone blog writers' - Next time try catching a bending iPhone first to become a phone blogger celebrity :P

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