Analyst sees iPhone X leading to a 'super long cycle' for Apple

Analyst sees iPhone X leading to a 'super long cycle' for Apple
Piper Jaffray analyst Michael Olson wrote a note to the firm's clients today that is very bullish as far as Apple is concerned. Of course, the securities house has been high on the tech titan going back to the days when Gene Munster was covering the company for Piper Jaffray. Today, Olson wrote that thanks to the iPhone X, Apple is in line "to experience a strong multi-year iPhone trajectory, not the short-lived 'super cycle' that was anticipated."

The analyst cites a growing interest in augmented reality, led by developers pushing out new, interesting AR based apps for the App Store. Also helping the cycle will be the 2018 iPhone models. Olson expects all three new iPhone models to be released by Apple next year to carry an OLED display. And he added in his note that the companies providing 3D sensing components for the iPhone X's TrueDepth Camera are being asked to triple the volume of deliveries for next year. That could mean that Face ID will be offered on all 2018 iPhone models. There is also talk that Apple will offer a rear-facing version of its TrueDepth Camera on next year's handsets.

Olson says that the 2018 'iPhone X offspring' can help generate an increasing amount of interest in the new devices for next year from iPhone users, many of whom are still using the Apple iPhone 7 or older units, and will be ready to upgrade to the latest iPhone model.

source: CNBC

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