An iPhone 7 Pro with 'powerful zoom' to land in the fall, yet Foxconn CEO predicts 'feeble' sales


As if we needed a reminder that Apple's iPhone sales are to remain soft this year despite the iPhone 7 launch, the CEO and chairman of Foxconn Terry Gou himself has reportedly chipped in on the matter. He reportedly told the staff to expect "feeble" iPhone sales at least until early 2017. Now, whether that's based on the order amount in the pipeline, or what he knows about the selling points of the upcoming iPhones, remains to be seen, but for Q1 Foxconn reported a 5.5% revenue drop year-on-year, despite a sudden order rush in April and May. 

Suppliers are also complaining that Apple is now making too many color versions, which leads to inventory buildup for some that hurts their business, as orders are adjusted dynamically each quarter. As per Lin Chien-nan, the CEO of Wintek that used to be a big touch module supplier: "Apple is always overbooking its capacity. It works only when demand is strong. However, when demand softens, it leads to inventory correction for all the suppliers." Another source was more blunt in their assessment: "Apple's resorting to colors instead of pursuing innovative features to boost sales shows that the company now has no way of breaking out of the current doldrums." As a reminder, Apple is said to introduce a new, "Deep Blue" color for the iPhone 7, a concept render of which you see in the header above.

Apple did report its first sales decline in 16 years this past quarter, and the forecast for the current one is similar, so Foxconn is suffering a bit as a result. On a separate note, insider sources have tipped the Japanese Nikkei that there indeed will be a dual lens 5.5" iPhone 7 Pro which will give it a "more powerful zoom".

If they mean optical zoom, as is speculated, this may present enough innovation for future iPhone owners to consider upgrading. Moreover, this September there will be a record number of folks with iPhone that are at least two years old, so those "feeble" sales might not materialize, but we'll see what exactly will Apple announced in the fall. Oh, well, if they do, there will always be the "revolutionary" iPhone 8 to look forward to, after all.

source: Nikkei

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33 Comments

1. TheHeartBreakKid

Posts: 102; Member since: Jul 07, 2015

Two cameras having diff focal lengths to give an elusion of Optical Zoom. Thats not innovation IMO. :)

2. AlikMalix unregistered

Than what the flick is innovation? Geez. Go look up the meaning of the word!

5. xondk

Posts: 1904; Member since: Mar 25, 2014

Well it means new/different in dictionary, but that's not how many especially Apple has used it. Optical zoom this way doesn't really seem 'innovative' as much as it seems a workaround?

18. sgodsell

Posts: 7365; Member since: Mar 16, 2013

It's a software solution to give the zoom effects. So it's not real zoom. If you add the same software to the LG G5 then you could get the same software zoom as well. I personally like Moto Z's zoom with their upcoming mods. It has a real 10x optical zoom. Still at the end of the day. This is not ground breaking. Nor does it warrant another $100 on top of what users are paying.

23. TheHeartBreakKid

Posts: 102; Member since: Jul 07, 2015

Well, I think you just need to realise the diff between Innovation and "Apple innovation". Apple innovation means stealing other companies work and calling it their own. http://petapixel.com/2016/02/24/demo-shows-power-dual-cameras-smartphones/ Nice talk. Peace out. :)

3. kiko007

Posts: 7493; Member since: Feb 17, 2016

What is innovation? Everyone uses the word spool much around here, but I don't think anyone actually understand the concept of it honestly.

16. Jimrod

Posts: 1605; Member since: Sep 22, 2014

Innovation around these parts is adding more RAM, cores or pixels... You should know that by now! :)

25. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Well innovative doesn't have to be new, its just better if it is. Anything you take that is old and make it so it works different and new, and bring it to the new age is considered an innovation. A real innovative option would be not some recycle old tech brought up-to-date, but something we've not seen anywhere which is harder to accomplish; but certainly not impossible.

28. AlikMalix unregistered

Did you just contradict your first paragraph with your second paragraph?

30. ibend

Posts: 6747; Member since: Sep 30, 2014

innovation = apple /s

6. sissy246

Posts: 7111; Member since: Mar 04, 2015

You are right. They are just adding what others have already done and calling it innovation.

4. xondk

Posts: 1904; Member since: Mar 25, 2014

Optical zoom is a nice thing to have sure, but it isn't really that big a selling feature if you ask me, you can by excellent lenses you can add to your phones if you need optical zoom.

7. tedkord

Posts: 17356; Member since: Jun 17, 2009

Yeah, but do you want those lenses clunking around in your pocket until you need them? An inteRested l integrated solution is better.

19. xondk

Posts: 1904; Member since: Mar 25, 2014

they don't 'clunk' around, they aren't very big, and yes I did say it was nice, we will see I guess.

22. tedkord

Posts: 17356; Member since: Jun 17, 2009

Clunking around is just an expression. I'm saying that having to carry around attachments is less ideal than built in ones.

15. rsiders

Posts: 1954; Member since: Nov 17, 2011

Yeah you can buy lenses that give you optical zoom as I've tried out myself. The "excellent" part you speak of is where you're stretching it. If the iPhone 7 Pro can do something equivalent to what the Lumia 1020 does in terms of zoom and offer a 32gb base model, I would seriously consider one this fall.

20. xondk

Posts: 1904; Member since: Mar 25, 2014

depends on the lens is what I would say, there are some good very combat lenses that do an excellent job, however often phones themselves will have slightly different lenses then what these are designed for so result will turn out bad. I agree built in is nice, but it just seems very situational, wouldn't really be a sell to me, just on camera alone.

8. janis

Posts: 397; Member since: Mar 10, 2014

apple should change company name to "Apple PRO" since all these bs devices are called pro, funnies of all is ipad pro, cant understand whats so pro about it.

11. Ruturaj

Posts: 1484; Member since: Oct 16, 2014

True that.

12. Ezio2710

Posts: 548; Member since: Aug 22, 2015

Pro means you have to spend extra money to get normal product

14. janis

Posts: 397; Member since: Mar 10, 2014

no disrespect, but usually if i go with what ever device as pro, it usually has some features that does not have regular devices, more horsepower or something, this case probably word pro costs some money

21. xondk

Posts: 1904; Member since: Mar 25, 2014

This is not incorrect, however by Apple's prices compared to other products you are already paying 'pro' prices for the regular devices....so yeah..

27. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

iPad Pro is proof positive that in at least thier devices, it means absolutely NOTHING. As the same as Retina Display. The iPad Pro 9.7 really suck. About to put mine on eBay even though I just got it, or I will send it to my wife's family in the Philippines. I only got it, because Verizon let me get it at the same price as the iPad Air 2. Other than that I wouldn't have bought it. It offers nothing the iPad Air 2 can't do. Other than having extra speakers, they are 99.9% identical. Apple is a scammer! I needed a new iPad, and the Air 2 made no since because it probably wont get an new update after IOS X, so I took the safe move.

32. meanestgenius

Posts: 22043; Member since: May 28, 2014

The iPad Pro 9.7 inch offers more than just extra speakers over the iPad Air 2. It also offers a better front-facing and back camera, adds flash for the back camera, has an extra storage option, has a better system chip, better graphics processor, 4K video recording... It's a better performing devices overall, even though the iPad Air 2 is still a capable device. Some may not see e justification for an upgrade, but don't say that they're "99.9% identical". That's just not true.

9. darkkjedii

Posts: 31039; Member since: Feb 05, 2011

Apple needs to kick ass in the software area. Take cues from Samsung, as they once took cues from Apple. Samsung rules for one simple reason...it takes chances. Those so called gimmicks in hardware and software, are now the most copied things around. People are watching Cook, hook us up.

10. MANOFSTEEL

Posts: 127; Member since: Nov 25, 2015

Take cues from SS you mean copy everything and count shipping as sales....???

24. tedkord

Posts: 17356; Member since: Jun 17, 2009

No, he means add useful features and put out the best devices in the market.

26. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Because shipments are sales. You aren't shipping unless someone is buying. Apple actually counts sales before they ship...its called Pre-orders ad all OEM count those too. After all those pre-orders have to be paid for in order to ship. So I have no issue in those being counted. But All OEM have always done this.

33. meanestgenius

Posts: 22043; Member since: May 28, 2014

Not totally true. There is what you call "channel stuffing", which is forcing more devices through a distribution channel than the channel is capable of selling. Some OEM"s do that as well, and count them as "shipped".

17. MartyK

Posts: 1043; Member since: Apr 11, 2012

In my opinion, I think Moto Z is making the most innovations moves this year, so far with their Mods and phone connection. Nice little tricks.

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