A duo of top-end HTC executives resign from the company

A duo of top-end HTC executives resign from the company
According to a recent report, two pretty high-standing HTC executives – Chief Marketing Officer Ben Ho and HTC's President of Engineering and Operations, Fred Liu – have supposedly walked out of the company. HTC has not yet publicly announced the shifts at the top of the corporation. It is said that both executives will leave the company by the end of the year, probably to ensure a smooth transition for their successors. It seems that the company's chairperson and co-founder, Cher Wang, will adopt Ben Ho's CMO title and will be taking over the marketing department, which falls in line with the reports we heard back in October last year.

The other executive, Fred Liu, is retiring after being on board of HTC for roughly 16 years. Apart from taking care of the engineering and operations, he has also been an interim Chief Operating Officer throughout June 2013 and a Senior Executive VP of HTC. Some believe that Mr. Liu will have an advisory role in HTC for the remainder of the year, as he has been already stripped off of most of his duties.

The same applies to Ben Ho, who has surely had a hard time trying to bring HTC back up on its feet, as the company has endeavored shrinking sales and market share over the course of the past few years. Then again, HTC succeeded in balancing the books during the last quarter  – the company scored a much-needed spike in its profits for the last trimester, as it brought some $75.5 million home. This stands in stark contrast with the roughly $62 million that were lost during the quarter before that. Nevertheless, the company is not out of the woods just yet, as the ever-increasing stark competition from its rivals is surely going to give it a hard time.

source: Bloomberg via CNET

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9 Comments

1. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

HTC duo effect.

5. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

Hope HTC will bring some new marketing executives just like Sammy marketing people.

2. h27_Venom

Posts: 76; Member since: May 16, 2014

The competion coming from china is really giving hard times to all major smartphone OEMs..The phones from xiaomi and one plus are providing a very high end experience at a very low price.. Hence a flagship killer... The only way These OEMs can survive is to produce a value for money device just like moto g and moto x..and providing great user experience...and pushing out newer updates to the devices The days of High priced High end devices are soon going to end atleaSt in 3 WORLD countries like india and china...!!!!

3. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

One plus one isnt a competition, You can buy it only by invite, You wont find it at stores. So its not a competition to even dead Blackberry, Plus xiaomi is doing well only in China. HTC cares more for Europe and other countries where its doing not good at all and there isnt any Chinese competition. Its just that samsung ruined the android by killing slowly all the great companies like HTC with their unlimited marketing budget and flooding the market with too many models. Of course any company would love to do well in China but its impossible, its a different market dominated by 200-300$ phones unlike Europe and USA where more expensive phones are dominant.

7. vincelongman

Posts: 5677; Member since: Feb 10, 2013

Yea I dont think xiaomi and one plus sell much phones outside of China or Asia Its mainly because the other OEMs don't advertising as much/well as Apple and Samsung There's lots of people that dont know about the Z3, G3, M8, Nexus Also Apple and Samsung release their phones everywhere across all carriers, Sony and LG/Google are typically slower to release their phones in many markets E.g. the G3 isn't officially available in my country yet And Sony usually release first in Japan and then later the rest of the world, sometimes many months later

8. h27_Venom

Posts: 76; Member since: May 16, 2014

Emerging markets such as India, china, Philippines are the next growth markets for smartphone. so all the major smartphone vendors are working their ass of to remain in competion and make reasonable amount of profit from these markets. chinese smartphones like Xiaomi or Oppo might not be avalaible globally but surely giving them competion in asian markets.. Because of the population of the asian countries...all major vendors are eyeing for higher profits and market share... one good example of that is Apple who partned with china mobile the world's largest carrier to increase their market share....

4. woz7luv7

Posts: 10; Member since: Jul 16, 2014

Duo man will establish a new company?

6. GreekGeek

Posts: 1276; Member since: Mar 22, 2014

Xiaomi just proved to the world that NO flagship spec'd smartphone is worth $700-$800 unlocked. Casualties of this kind will not surprise me in the coming months, Samsung isn't exempted either.

9. gaara6775

Posts: 738; Member since: May 20, 2014

Dear HTC, you have reached many countries and many people love you. If nothing is going your way then start selling your devices like xiaomi . launch high end phones for $350-$399 ,midrange devices for $200-$240 & low end devices for $130-$160 and sell these phones through your own website. Those who are interested will buy. Don't do any advertisement because your advertisement is barely a advertisement, its just blah blah blah, so why even pay for blah blah blah. XD

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