HTC continues to lose money; spills $62 million in red ink for Q1 vs. profit the previous year
posted by Alan F. / May 06, 2014, 11:30 PM
The second quarter is expected to be a much better one for HTC since it will include more contributions from the HTC One (M8) and the HTC Desire 816. The quarter is expected to turn a net profit for HTC in the range of $60 million to $81.5 million. If HTC can pull this off, it would be a very positive sign that the worst is over for the manufacturer.
Despite the red ink for the January through March period, there were some highlights in the period for HTC. The Europe, Mid East and Africa region saw strong sales of the HTC One (M7), HTC One mini and HTC Desire 500. The HTC One (M8) "dominated" in Taiwan, according to HTC. In China, there was momentum for the HTC One (M8) and the HTC Desire 816, while in India there was momentum for the HTC One (M8) and HTC Desire handsets.
Part of the problem for HTC, especially in the U.S., remains lack of a strong marketing plan. Having actor Gary Oldman repeat the phrase "Blah, Blah Blah," is not going to sell handsets, no matter how strong the pre-launch hype. HTC also has tough competition. While Samsung has a very strong challenger with the Samsung Galaxy S5, the LG G3 is expected to raise the bar with a QHD resolution screen. But HTC might fight back. There is speculation about an HTC One (M8) prime which would feature a 5.5 inch QHD screen, a Snapdragon 805 processor and an 18MP Duo camera.
source: HTC via GSMArena
Posts: 468; Member since: Feb 07, 2014
lets hope htc gets back on track..... htc m8 and desire 816 are really good devices...
posted on May 06, 2014, 11:54 PM 7
Posts: 3718; Member since: Nov 03, 2012
They need to do something like Moto G.
posted on May 07, 2014, 12:25 AM 4
That's what happens when flagships comes with 4mp camera.
posted on May 06, 2014, 11:55 PM 21
Posts: 6675; Member since: Feb 10, 2012
That's what they get for keeping faith yet again with their marketing team, that bla bla bla isn't as cool as you might thought. The camera has nothing to do with it, I played with the M8 couple of times in t-mobile store, I did end up with an S5, but I loved everything about the M8 (except for the home button placement), but their marketing team sucks big time. Take care of that, and put more money into your build control team and that should lead to something positive.
posted on May 06, 2014, 11:57 PM 8
Posts: 3806; Member since: Apr 16, 2014
While HTC marketing is terrible, that 4MP camera is even more terrible :) I agree that HTC really mucked up the front panel of the phone. They had plenty of space for three capacative buttons, but decided to use onscreen buttons... reducing effective screen size/resolution. Not really so great.
posted on May 07, 2014, 1:24 AM 2
Posts: 2072; Member since: Oct 24, 2012
HTC had the chance to absolutely blow every other Android OEM's flagships out of the water if they had put up a better camera. Even a normal 8MP sensor with good optics would have been enough. But they chose to stick with ultrapixel gimmick. Hence, they'll lose the battle again this year to the S5, the G3 & the Z2.
posted on May 07, 2014, 12:06 AM 9
Posts: 372; Member since: Nov 21, 2013
^ HTC (Had The Chance) =D
posted on May 07, 2014, 12:14 AM 19
Posts: 6023; Member since: Dec 30, 2010
Them losing money has nothing to do with the camera, or a feature.... Samsung dominates because they also do low and mid range phones. HTC does too....but somehow they arent making any progress with it. Marketing is probably HTC's biggest problem. I remember when the Rezound was out....many ppl didnt like the ads, commercials for it. It focused more on Beats headphones, Beats music app than the phone. Another thing we have to remember is with Samsung making so many components of phones....they should in theory loose less money than others since they are not purchasing the parts but making them.
posted on May 07, 2014, 8:33 AM 0
Posts: 466; Member since: Apr 24, 2014
posted on May 07, 2014, 12:43 AM 3
Posts: 560; Member since: Aug 31, 2013
Nooooo! They honestly make some great devices...just miss something with every release. M7- microSD M8- Camera.
posted on May 07, 2014, 2:12 AM 3
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