HTC returns to the black in Q2, thanks to the HTC One (M8)
The turnaround is led by the HTC One (M8), the company's current flagship Android flavored handset. Taking the same award winning design it used for the HTC One (M7) in 2013, HTC expanded the size of the screen to 5 inches for the HTC One (M8), and added the much requested microSD slot. And instead of settling for the Snapdragon 600 processor, HTC opted for the Snapdragon 801 CPU. On the back, the Duo camera set up allows HTC One (M8) users to change the focal point of a photograph, even after it has been processed. While the 2600mAh battery doesn't offer the capacity seen on the cells used by the competition, HTC has done a good job of optimizing the battery so that users can get a full day of usage without having to recharge the phone.
Despite turning a profit in the quarter, some analysts are concerned that the HTC One (M8) is going to run out of steam once the rumored Samsung Galaxy F is released, and the Apple iPhone 6 is launched.
Also helping HTC's fortunes in the quarter was the release of the entry-level HTC Desire 816, designed for emerging markets. And the company also reduced its marketing, something that Chief Financial Officer Chialin Chang had forecast in May.