25% of Windows Phone devices run WP 8.1, Microsoft undisputed monopolist in terms of hardware

Windows Phone 8.1 has begun its rollout roughly a month and a half ago, and although we know that the platform is apparently stalling at the moment, it's pretty interesting to see how the latest iteration of Redmond's OS has been adopted across the user base.

Fortunately, the guys over at AdDuplex have provided data about the stats we are interested in, and from the looks of it, the spread of Windows Phone 8.1 now spans to 24.4% of all Windows Phone devices, whereas its predecessor, Windows Phone 8 still makes 56.5% of all WP devices click and tick. The earlier versions of Windows Phone, the likes of Windows Phone 7 and 7.5, combined account for the remainder of 19.2%. All in all, that's a significant growth for Windows Phone 8.1 in comparison with July.

As the ecosystem of Windows Phone devices is less fragmented than Android's one and more than Apple's, the data above makes perfect sense. Usually, Cupertino boasts that the users of its devices adopt the latest version of iOS in a rather quick fashion after it gets released, whereas Google's Android performs slower in terms of its adoption. After all, that's the price one has to pay for having such a diverse ecosystem as the Android one.

As far as the manufacturers of Windows Phone devices are concerned, there is little to no surprise. Microsoft owns a whopping 95% of the whole segment (having bought Nokia), leaving little for the likes of Samsung, HTC, and Huawei, which have also decided to jump on the Windows Phone bandwagon. All in all, it seems that manufacturers are not keen on adopting Microsoft's platform, despite the fact that they can do so for free.

source: AdDuplex via Neowin



42. pookiewood

Posts: 631; Member since: Mar 05, 2012

Hardcore old Nokia fans and Android fans STFU already. Way to completely turn the comment section into an ugly warzone.

41. 7thspaceman

Posts: 1597; Member since: Feb 14, 2011

I use a Windows smart phone but do not put down Android or Apple I-phones. I like the Windows NT kernel it uses because I know it's a very stable OS and I like live tiles tech although Microsoft needs to reshape the Modern UI AKA Metro tiles tiles by rounding off the 4 corners of the tiles or slight curving out the 4 sides of the tiles so they look less homely or ugly to People. Microsoft this may seem like a trivial gripe but it's not because if a UI looks bad to People they are less likely to use it. Refresh the shape of your touch screen UI tiles in Windows 9 before you bring the final version to the market place next year. Windows 8.1 lets me know I was not wrong to get a Windows smart phone. the new features it adds to the OS and the fact new quality apps are going into the Windows store insures it's survival as a platform. I predict that by the end of 2015 the Windows smart phone OS will have 95 percent of the features or more that other platforms have so it will be a matter of choice not technology when a person considers buying a smart phone how ever it will be hard for Microsoft to get Android and Apple I-Phone customers to switch so Microsoft has to go for the low end price market and the new to smart phone buyers. in 2016 I predict Nokia of Finland will return and sell Android and Windows smart phones and tablets because they are allowed to by then under the sales agreement with Microsoft. Nokia sold some of it's smart phone assets but is still alive as a company although Microsoft is allowed to use it's name on it's smart phones for a specified amount of time

31. SemperFiV12

Posts: 949; Member since: Nov 09, 2010

"All in all, it seems that manufacturers are not keen on adopting Microsoft's platform..." Awkwardly goes back to home page and looks over recent news HTC making the M8... More than 16 new OEMs will make WP... Samsung still selling their Ativ... Rumors of LG making a WP... Great work. Commendable, really... (/sarcasm.)

24. janno

Posts: 144; Member since: Aug 19, 2014

Microsoft owns 95 percent of the WP market .... why the hell would any other OEM be interested in the other 5 percent...which is itself part of 2.5 percent of the whole smartphone market. HTC and others are basically fighting for crubms.

28. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Because it is free and costs nothing to throw it on the device now. With android they are already paying MS royalties from the software/hardware

35. AfterShock

Posts: 4147; Member since: Nov 02, 2012

Kind of true, also One product sells, other is known as a shelf queen. So pay some royalty an sell, or get it free an watch your wares not move...Hmmm tough call for OEMs.

44. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Yes tough tough....

16. magnum44 unregistered

Still strange and ridicules shortcomings in WP 8.1 Can't wait for WP 10 to come (as if counting on it)

20. brrunopt

Posts: 742; Member since: Aug 15, 2013

right , and android or iOS are perfect...

14. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Good to see MS users adopting the latest and greatest so quickly.

5. AfterShock

Posts: 4147; Member since: Nov 02, 2012

They own their entire market an are fragmented yet? How the heck can that be allowed to happen by MS, this is shocking to me.

4. muhsen

Posts: 281; Member since: Jun 07, 2012

" All in all, it seems that manufacturers are not keen on adopting Microsoft's platform, despite the fact that they can do so for free." That's why there are 17 newly announced wp devices from many local OEMs plus htc one for windows. The data represents the period before releasing these devices.

10. AfterShock

Posts: 4147; Member since: Nov 02, 2012

17 new devices from "many" local OEM? Who other then HTC? Where are these new devices?

19. brrunopt

Posts: 742; Member since: Aug 15, 2013

they started coming this months , about 3 so far. With rest coming over the next few months... And local/small OEM account for nearly 40% of smartphone marketshare , thats a lot more than HTC...

21. AfterShock

Posts: 4147; Member since: Nov 02, 2012

Kool but whom are these OEMs?

39. Smarter

Posts: 60; Member since: Jul 18, 2014

Didnt you see the chart above? The new OEMs like Micromax, Blue, Karbon, Prestigio etc. have 0.002% from WP. They would need sell 1 000 times more devices to have at least 2% market share in WP! Is it possible?

3. gazmatic

Posts: 822; Member since: Sep 06, 2012

This should be 100%. Microsoft needs to end carrier exclusivity. It hurts the platform. They should do like apple and go around carriers heads. Hell... The new Nokia debian red firmware is in testing yet not all Lumia phones have cyan. Carriers are hurting Microsoft. Their market share is contracting

8. sgodsell

Posts: 7696; Member since: Mar 16, 2013

The only one that is hurting Microsoft is Microsoft itself. Its not the carriers. The carriers have to layout their money to purchase the devices. They also pay for the promotional materials and training of staff. So if the devices sit on the shelf and don't sell (Like most quarters that have gone by with WP devices). Then why do carriers want to waste money for a tiny few that actually get sold.

25. 87186

Posts: 312; Member since: Aug 01, 2014

walk into a carrier, and ask about a WP device. The responses will be minimal at best. Also, Verizon still has not pushed 8.1 out to its users. Hence why 8.1 is still not on the majority of devices. Carriers play a HUGE role, and to deny that is pure ignorance.

32. sgodsell

Posts: 7696; Member since: Mar 16, 2013

Do you think the carriers spend their money on devices that are going to sit on the shelves? Your right carriers are front and center when it comes to sales. They will spend their money on devices that actually will sell and people want to buy and use. They see the sales first hand and know what sells and makes them money. Its as plain and simple as that. You can blame carriers, the wind. You can even blame it on the rain. One thing you have left out completely is Microsoft's role in all this.

2. Beijendorf unregistered

It'll be interesting to see an updated statistic after the HTC One (W8) has reached all carriers and markets. Especially considering Microsoft ballsed up the Lumia 930 release, leaving HTC in a very advantageous position.

12. remtothemax

Posts: 260; Member since: May 02, 2012

honestly, i almost think the m8 looks better with windows than android.

1. aranauser

Posts: 58; Member since: Jan 07, 2014

cant wait for windows threshold

6. Johnnokia

Posts: 1158; Member since: May 27, 2012

"Microsoft undisputed monopolist in terms of hardware" You said what? Microsoft? Really? It is Nokia who made a name for Windows Phone ... No one give a single piece of sh*t about Microsoft. WP without the Nokia efforts is nothing and will be soon nothing because it is not Nokians any more . Same thing would have been happened with Android market share if Nokia had adopted Android 4 years ago

9. sgodsell

Posts: 7696; Member since: Mar 16, 2013

If Nokia would have went with Android instead of WP. They would not have sold their devices and services division to Microsoft then. They would be pumping out lots of Androids. Just look at the last quarter alone or for that matter every quarter since Android came out. It never fell once. In fact its only ever increased its sales numbers every quarter.

13. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Idiot you are its as simply as that right?, tsk. Many Android OEM's are suffering, jumping into a crowded field thats dominated by the likes of smasung would have killed Nokia they can't match Samsung and other Chinese OEMS etc look at HTC and others that makes great devices have struggled even though they used Android overwhelmingly. Thats only one part of the struggle Nokia would have faced.

22. Johnnokia

Posts: 1158; Member since: May 27, 2012

Seriously man ? Let me tell you something .. From 1998 till 2012 Nokia was the world largest phone manufacturer. It dominated the market share of basic phones with 70% Nokia Symbian market share was almost 50% Nokia Featured phones are the highest selling featured phones since Nokia started producing them and yet! Finally, Nokia has 95% from WP market share right now. That is clearly show that Nokia is easily able to dominate every phone segment or OS because they have the best hardware ever. No one would think about your Samsung or Chinese phones if Nokia produces high end smartphones runs Android with features like PureView, Nokia Maps, Nokia Music, Best UI, and finally the most important factor Nokia's invincible best design. So please, keep the Elopy justifying for yourself. From his first day in Nokia he intended to destroy the company and sell it as scrap to Microsoft.

26. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Johnnokia you have been proven wrong so many times. Nokia Before Elop came in said no to android. This was symbian/meego Nokia Nokia had heavily invested millions upon millions in symbian and meego, despite this, their OS was not up for the task, it had 'features' but it didnt work amazing, and dev support was very hard and symbian was not backwards compatible at the time. It was so bad Samsung denied symbian usage, Cysco walked away, and many others. Meego was a dead end and wouldnt of had LTE till 2013/14. Nokia missed the boat not because of MS but because of NOKIA. Nokia could have come out with a pureview Android, paid google their dues (i believe MS gives nokia a freebee i think). And fought it out with Samsung, who's money, capital etc would have squashed Nokia. Samsung spends lots of money in a customer GUI to make Galaxy just that Galaxy, it is not simple ASOP slapped onto a phone. Nokia did not have the cash to develop such a threat. MS allowed them to focus on your precious pureview, on the camera apps, on many other things. With android, resources that would have gone to pureview/etc would have been sucked up by android deving. Sure they have to do it now with MS, but when MS hands you thousands of people to help, that sure does help a ton with your cash and people.

43. Philipand96

Posts: 103; Member since: Jul 12, 2014

Johnnokia in comment #22 is much more right than wrong Nokia did not want Google Android as in Symbian as the #1 smart phone maker it had an idea and made the OS work for it If it went to Android it was not in the position have the specs on the phone and would always be a slave to the developers and not be in a position to lead Nokia have with Symbian released phones in whatever conceivable design it wanted. Despite Symbian being an old OS nobody afaik has editable field names in Contact Atm WP and Android have contacts with, home 1 work 1, home 2 work 2 etc. Editable means “PAUL” a friend home 1, could be changed to Paul 1 work 1, and work 1 main number, alternative number and his mobiles cell1 cell2. Say an organisation had 30 branches; instead of 30 contacts you could have 1 contact with 30 identifiable fields The problem with Symbian is that it was great for numeric keyboard but proved almost impossible to code for touch screen as did meego To digress Nokia via Symbian owns a lot of patents, and shortly before Apple start to sue Samsung Apple conceded defeat to Nokia, IOS is NOT an Apple construct but is “includes” many features which Nokia own the patent. It was a huge court case and Apple pays Nokia for EVERY device that runs IOS (so feel free to check Google or Bing this) Apple uses IOS as a licensee to Nokia In going to Microsoft wanted to be in a position to have the software there for the procedure it wanted to install, and not the other way round, Meego also proved to be extremely problematic on touch screen. It was NOT going to Android and Google, as a clash it was retaining or having ownership, which mean Nokia phones would be the same Android phone are released then software update follows Looking back at the Symbian era Nokia were releasing phones that worked it is only when touchscreen became the norm did Nokia have major problems Whatever Elops reasons are those facts which he has done what he did now follow him Windows is a frustrating OS to use by that I mean the secondary app market in non-existent and whole tranches do not work. E.g. apps that run on Android cease to work on WP so having upgraded a phone to WP to have apps non work on them is frustrating Nokia now MS has found it difficult to attract the likes of Samsung and only HTC have re-joined after year of being away and oddly enough have 2 phones the HTC One (M8) with the same specs. The Windows version will soon cost less than the Android Nokia does include some excellent touches like Here Maps Pure view but have when migrating to Windows removed choice in following too closely Apple and not Samsung Bluetooth functions have been restricted No file manager, file management is via USB No 3rd party anti-theft, no sim card change alert It may simply just be why change to another OS having established an identity with Android Microsoft needs to address the secondary app market and REMOVE those app which simply don’t work

34. AfterShock

Posts: 4147; Member since: Nov 02, 2012

Bang on! You hit it on the head. Nokia would have made Samsung change it's spots. WP fans will cry a bloody river over that, but the world knows better as it's a little bit darker without Nokia being, NOKIA.

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