25% of Windows Phone devices run WP 8.1, Microsoft undisputed monopolist in terms of hardware

Windows Phone 8.1 has begun its rollout roughly a month and a half ago, and although we know that the platform is apparently stalling at the moment, it's pretty interesting to see how the latest iteration of Redmond's OS has been adopted across the user base.

Fortunately, the guys over at AdDuplex have provided data about the stats we are interested in, and from the looks of it, the spread of Windows Phone 8.1 now spans to 24.4% of all Windows Phone devices, whereas its predecessor, Windows Phone 8 still makes 56.5% of all WP devices click and tick. The earlier versions of Windows Phone, the likes of Windows Phone 7 and 7.5, combined account for the remainder of 19.2%. All in all, that's a significant growth for Windows Phone 8.1 in comparison with July.

As the ecosystem of Windows Phone devices is less fragmented than Android's one and more than Apple's, the data above makes perfect sense. Usually, Cupertino boasts that the users of its devices adopt the latest version of iOS in a rather quick fashion after it gets released, whereas Google's Android performs slower in terms of its adoption. After all, that's the price one has to pay for having such a diverse ecosystem as the Android one.

As far as the manufacturers of Windows Phone devices are concerned, there is little to no surprise. Microsoft owns a whopping 95% of the whole segment (having bought Nokia), leaving little for the likes of Samsung, HTC, and Huawei, which have also decided to jump on the Windows Phone bandwagon. All in all, it seems that manufacturers are not keen on adopting Microsoft's platform, despite the fact that they can do so for free.

source: AdDuplex via Neowin



1. aranauser

Posts: 58; Member since: Jan 07, 2014

cant wait for windows threshold

6. Johnnokia

Posts: 1158; Member since: May 27, 2012

"Microsoft undisputed monopolist in terms of hardware" You said what? Microsoft? Really? It is Nokia who made a name for Windows Phone ... No one give a single piece of sh*t about Microsoft. WP without the Nokia efforts is nothing and will be soon nothing because it is not Nokians any more . Same thing would have been happened with Android market share if Nokia had adopted Android 4 years ago

9. sgodsell

Posts: 7369; Member since: Mar 16, 2013

If Nokia would have went with Android instead of WP. They would not have sold their devices and services division to Microsoft then. They would be pumping out lots of Androids. Just look at the last quarter alone or for that matter every quarter since Android came out. It never fell once. In fact its only ever increased its sales numbers every quarter.

13. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Idiot you are its as simply as that right?, tsk. Many Android OEM's are suffering, jumping into a crowded field thats dominated by the likes of smasung would have killed Nokia they can't match Samsung and other Chinese OEMS etc look at HTC and others that makes great devices have struggled even though they used Android overwhelmingly. Thats only one part of the struggle Nokia would have faced.

22. Johnnokia

Posts: 1158; Member since: May 27, 2012

Seriously man ? Let me tell you something .. From 1998 till 2012 Nokia was the world largest phone manufacturer. It dominated the market share of basic phones with 70% Nokia Symbian market share was almost 50% Nokia Featured phones are the highest selling featured phones since Nokia started producing them and yet! Finally, Nokia has 95% from WP market share right now. That is clearly show that Nokia is easily able to dominate every phone segment or OS because they have the best hardware ever. No one would think about your Samsung or Chinese phones if Nokia produces high end smartphones runs Android with features like PureView, Nokia Maps, Nokia Music, Best UI, and finally the most important factor Nokia's invincible best design. So please, keep the Elopy justifying for yourself. From his first day in Nokia he intended to destroy the company and sell it as scrap to Microsoft.

26. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Johnnokia you have been proven wrong so many times. Nokia Before Elop came in said no to android. This was symbian/meego Nokia Nokia had heavily invested millions upon millions in symbian and meego, despite this, their OS was not up for the task, it had 'features' but it didnt work amazing, and dev support was very hard and symbian was not backwards compatible at the time. It was so bad Samsung denied symbian usage, Cysco walked away, and many others. Meego was a dead end and wouldnt of had LTE till 2013/14. Nokia missed the boat not because of MS but because of NOKIA. Nokia could have come out with a pureview Android, paid google their dues (i believe MS gives nokia a freebee i think). And fought it out with Samsung, who's money, capital etc would have squashed Nokia. Samsung spends lots of money in a customer GUI to make Galaxy just that Galaxy, it is not simple ASOP slapped onto a phone. Nokia did not have the cash to develop such a threat. MS allowed them to focus on your precious pureview, on the camera apps, on many other things. With android, resources that would have gone to pureview/etc would have been sucked up by android deving. Sure they have to do it now with MS, but when MS hands you thousands of people to help, that sure does help a ton with your cash and people.

43. Philipand96

Posts: 103; Member since: Jul 12, 2014

Johnnokia in comment #22 is much more right than wrong Nokia did not want Google Android as in Symbian as the #1 smart phone maker it had an idea and made the OS work for it If it went to Android it was not in the position have the specs on the phone and would always be a slave to the developers and not be in a position to lead Nokia have with Symbian released phones in whatever conceivable design it wanted. Despite Symbian being an old OS nobody afaik has editable field names in Contact Atm WP and Android have contacts with, home 1 work 1, home 2 work 2 etc. Editable means “PAUL” a friend home 1, could be changed to Paul 1 work 1, and work 1 main number, alternative number and his mobiles cell1 cell2. Say an organisation had 30 branches; instead of 30 contacts you could have 1 contact with 30 identifiable fields The problem with Symbian is that it was great for numeric keyboard but proved almost impossible to code for touch screen as did meego To digress Nokia via Symbian owns a lot of patents, and shortly before Apple start to sue Samsung Apple conceded defeat to Nokia, IOS is NOT an Apple construct but is “includes” many features which Nokia own the patent. It was a huge court case and Apple pays Nokia for EVERY device that runs IOS (so feel free to check Google or Bing this) Apple uses IOS as a licensee to Nokia In going to Microsoft wanted to be in a position to have the software there for the procedure it wanted to install, and not the other way round, Meego also proved to be extremely problematic on touch screen. It was NOT going to Android and Google, as a clash it was retaining or having ownership, which mean Nokia phones would be the same Android phone are released then software update follows Looking back at the Symbian era Nokia were releasing phones that worked it is only when touchscreen became the norm did Nokia have major problems Whatever Elops reasons are those facts which he has done what he did now follow him Windows is a frustrating OS to use by that I mean the secondary app market in non-existent and whole tranches do not work. E.g. apps that run on Android cease to work on WP so having upgraded a phone to WP to have apps non work on them is frustrating Nokia now MS has found it difficult to attract the likes of Samsung and only HTC have re-joined after year of being away and oddly enough have 2 phones the HTC One (M8) with the same specs. The Windows version will soon cost less than the Android Nokia does include some excellent touches like Here Maps Pure view but have when migrating to Windows removed choice in following too closely Apple and not Samsung Bluetooth functions have been restricted No file manager, file management is via USB No 3rd party anti-theft, no sim card change alert It may simply just be why change to another OS having established an identity with Android Microsoft needs to address the secondary app market and REMOVE those app which simply don’t work

34. AfterShock

Posts: 4146; Member since: Nov 02, 2012

Bang on! You hit it on the head. Nokia would have made Samsung change it's spots. WP fans will cry a bloody river over that, but the world knows better as it's a little bit darker without Nokia being, NOKIA.

33. sgodsell

Posts: 7369; Member since: Mar 16, 2013

With Microsoft and its Nokia commanding 95% of their market. Would it make sense for any OEM to jump on board and make WP devices. Also Microsoft controls and maintains 100% of the WP OS and the WP app store. At least with Android OEMs can add their own stores for apps and even services. That is not possible with WP. Look at Samsung even though it has all of Google's apps and services on their devices. Samsung has also added its own app store and services. Things like that are impossible with WP. What if you want to add a new CPU or a new piece of hardware? You have to get Microsoft to help you to add or update the WP OS. This is one of the major reasons that Microsoft and WP will always come in behind Android. Especially when it comes to new innovations and new hardware. Apple may as well come out and say. Hey we have signed up all these OEMs that are going to install iOS on their hardware. I know its not as bad as that. At least WP can use Qualcomm CPUs (only).

15. threed61

Posts: 259; Member since: May 27, 2011

By all means feel free to hate Microsoft. But long before Windows Phone existed, People with distinctly Finnish names uttered such wisdom as, "the iPhone is no threat to us". Smartphones are for business, feature phones are good enough for consumers" . "Consumers don't want apps, they want a great browser". If Nokia had switched from Symbian to Android, it would have take 4-5 years to make it through their monstrous bureaucracy, and the first several releases would have been fat little candy bars with 640 by 360 res. Nokia is gone because they didn't pay attention to tech trends, and they moved waaaay too slow.

23. Liveitup

Posts: 1798; Member since: Jan 07, 2014

These guys can't see that. Nokia fell because of complacency, WP actually made it rise again before MS bought the D&S division. These guys continue laying blame wrongly.

27. sgodsell

Posts: 7369; Member since: Mar 16, 2013

Rise again? Tell me why WP sales are declining. Its not like Microsofts Nokia isn't pumping out WP devices at a constant rate.

38. juandante

Posts: 679; Member since: Apr 23, 2013

You are saying complete BS LiveitDumb. Complete BS. I think you are mad, and you are living (it is the case to say it) on a complete different planet that is not Earth. Seriously, I wonder what a guy can do in his life to say so much non sense. Its sad from you to lie so much on things where you have so much proof that it is not the case. You think that people will be convinced with so much foolishness ? Lying on false, evident, stories about a company that is paying you cash to give them a good reputation (Microdollar ?) ? You are saying so much non sense that it is impossible to take you seriously. You are for sure a mad man.

17. Pattyface

Posts: 1658; Member since: Aug 20, 2014

You say Noone but that's inaccurate because I do give a rats butt about Microsoft.

18. akki20892

Posts: 3902; Member since: Feb 04, 2013

i agree.......just like they used to in Symbian territory.

29. XperiaFanZone

Posts: 2277; Member since: Sep 21, 2012

Your argument is so old-school and outdated. Come up with something that is true.

40. Smarter

Posts: 60; Member since: Jul 18, 2014

You´re right, sir. Nokia has given to WP Pure View, Glance Screen, Clear Black, Here Maps and so on. Btw. Pretty guy, you are. Some men may wish you were be guy or at least bisexual.

7. sgodsell

Posts: 7369; Member since: Mar 16, 2013

What OEM in their right frame of mind would want to come on board and say. Hey lets start making some WP devices, because now WP OS is free. It still costs money to make and promote devices, and if they don't sell. Then they loose money. With the last quarter declining sales for WP (Q2 2014) there were 7.4 million WP devices sold. Now 5% of 7.4 million is 370,000 WP devices for all the existing OEMs. Like HTC, Huawei, and Samsung. OEMs are required to use certain Qualcomm CPUs only for WP devices. OEMs can't add or modify the WP OS (except add approved apps). At the same time Microsoft is trying to paint WP in roughly the same light as Android. The only thing that is similar is they are both free OS's to use now. OEMs can add their own take on their devices with Android. No so with WP. No wonder why OEMs are not jumping at the chance to use WP. Its still locked down and filled with limitations and restrictions compared to Android. The app problem still exists as well.

11. Liveitup

Posts: 1798; Member since: Jan 07, 2014

At least 16 other WP devices are coming this year thats at least 4 per month. Many Android OEM's sales have declined including Samsung. Guess that means Android sucks. WP is as flexible as stock Android and some would argue even more so. WP picked up another 7 million users last quarter its growing, its users base keep growing, its app store is growing. Others like HTC will make different versions of their flagships going forward running both Android and WP due to the drop in hardware requirements. Android gets it UI designing ideas from WP , it's a trendsetting OS regardless of market share. Android fanboys keep bitching and wishing for WP death even as it grows as Kantar just showed us today it increased it market share in Europe. I welcome more OEM'S and as they come on board Microsoft will become less dependent on Lumias and its marketshare will increase faster. Let the haters hate.

30. sgodsell

Posts: 7369; Member since: Mar 16, 2013

Why do you lie. WP is not as flexible as Android period, so stop trying to compare it to Android. Anyone who has actually used the two OS's would tell you flat out that WP is NOT anywhere near as flexible as any version of Android period. Motorola doubled its sales last quarter. HTC is paying extortion money to Microsoft. 7 million WP users bought last quarter vs 8.4 million during the same timeframe last year. Blackberry sold 1.6 million as well. Is it growing in market share? Sorry its not, and the same holds true for WP as well. You like to dance around and change the lights and paint things this way and that. But at the end of the day WP declined. End of story. So is Android decreasing with 255 million devices in the same quarter? So Android has to look to WP to get its design ideas. I think you would have any easier time selling ice cubes to Eskimo's. Kantar only shows a few countries and kantar is paid by companies for there studies. In this case Microsoft paid them. You welcome more OEMs do you. So what incentive do they have? They have to use Qualcomm CPUs only. Microsoft has a front up when you look at the big picture. See we are like Android we have OEMs signed up with us making WP devices. The majority have been signed up for a while already, but hardly any have made any devices. Why? Because you are competing with Microsoft's Nokia that has a dominant position with WP. 95% is very dominant is it not? Its like Apple now going out and saying that we have all these OEMs signed up going to make iOS devices and they are now going to compete with Apple for a piece of its market share. Only a moron would want to compete and spend money on making WP devices. Just so you can get a piece of that 5%. Wow. Liveitup maybe you should become an OEM and compete with Microsoft then.

37. juandante

Posts: 679; Member since: Apr 23, 2013

You are saying complete BS LiveitDumb. Complete BS. I think you are mad, and you are living (it is the case to say it) on a complete different planet that is not Earth. Seriously, I wonder what a guy can do in his life to say so much non sense. Its sad from you to lie so much on things where you have so much proof that it is not the case. You think that people will be convinced with so much foolishness ? Lying on false, evident, stories about a company that is paying you cash to give them a good reputation (Microdollar ?) ? You are saying so much non sense that it is impossible to take you seriously. You are for sure a mad man.

2. Beijendorf unregistered

It'll be interesting to see an updated statistic after the HTC One (W8) has reached all carriers and markets. Especially considering Microsoft ballsed up the Lumia 930 release, leaving HTC in a very advantageous position.

12. remtothemax

Posts: 260; Member since: May 02, 2012

honestly, i almost think the m8 looks better with windows than android.

3. gazmatic

Posts: 808; Member since: Sep 06, 2012

This should be 100%. Microsoft needs to end carrier exclusivity. It hurts the platform. They should do like apple and go around carriers heads. Hell... The new Nokia debian red firmware is in testing yet not all Lumia phones have cyan. Carriers are hurting Microsoft. Their market share is contracting

8. sgodsell

Posts: 7369; Member since: Mar 16, 2013

The only one that is hurting Microsoft is Microsoft itself. Its not the carriers. The carriers have to layout their money to purchase the devices. They also pay for the promotional materials and training of staff. So if the devices sit on the shelf and don't sell (Like most quarters that have gone by with WP devices). Then why do carriers want to waste money for a tiny few that actually get sold.

25. 87186

Posts: 312; Member since: Aug 01, 2014

walk into a carrier, and ask about a WP device. The responses will be minimal at best. Also, Verizon still has not pushed 8.1 out to its users. Hence why 8.1 is still not on the majority of devices. Carriers play a HUGE role, and to deny that is pure ignorance.

32. sgodsell

Posts: 7369; Member since: Mar 16, 2013

Do you think the carriers spend their money on devices that are going to sit on the shelves? Your right carriers are front and center when it comes to sales. They will spend their money on devices that actually will sell and people want to buy and use. They see the sales first hand and know what sells and makes them money. Its as plain and simple as that. You can blame carriers, the wind. You can even blame it on the rain. One thing you have left out completely is Microsoft's role in all this.

4. muhsen

Posts: 281; Member since: Jun 07, 2012

" All in all, it seems that manufacturers are not keen on adopting Microsoft's platform, despite the fact that they can do so for free." That's why there are 17 newly announced wp devices from many local OEMs plus htc one for windows. The data represents the period before releasing these devices.

10. AfterShock

Posts: 4146; Member since: Nov 02, 2012

17 new devices from "many" local OEM? Who other then HTC? Where are these new devices?

19. brrunopt

Posts: 742; Member since: Aug 15, 2013

they started coming this months , about 3 so far. With rest coming over the next few months... And local/small OEM account for nearly 40% of smartphone marketshare , thats a lot more than HTC...

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