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Windows Phone volume doubles for a year in major markets, still 3-6%, Android running wild

Posted: , by Daniel P.

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Windows Phone volume doubles for a year in major markets, still 3-6%, Android running wild
Kantar WorldPanel published its mobile operating systems market share research today, which spans a year back to mid-April. It turns out that Windows Phone has benefited handsomely from Nokia adopting it as its primary platform, since in five of the seven major markets followed, its share rose from less than 2%, to 3-6% this spring. 

Germany saw the largest boost, with Windows Phone handsets accounting for 6% of all smartphones there now, whereas in the US, UK, France and Italy it rose to 3-4% market share.

Android's run continued unabated, with the 12 weeks to mid-April alone seeing it surge to 72% in Spain, 62% in Germany, and 49% in Italy. Apple also saw a huge boost in market share in the US and UK, thanks to the launch of its iPhone 4S, but continental Europe saw its market share slip, as carriers started to wean it off subsidies.

The biggest losers - why, RIM and Nokia, of course. RIM's market share in the US shrank three times - 9% to 3% - from April 2011 to April 2012.

source: Reuters

29 Comments
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posted on 15 May 2012, 05:33 3

1. josephnero (Posts: 289; Member since: 16 Nov 2011)


whats a windows phone?lmao

posted on 15 May 2012, 05:37 9

2. alpinejason (Posts: 262; Member since: 06 Sep 2011)


whats a josephnero

posted on 15 May 2012, 05:43 5

4. josephnero (Posts: 289; Member since: 16 Nov 2011)


Iam a troll .lol

posted on 15 May 2012, 09:35 4

16. -RVM- (Posts: 329; Member since: 19 Oct 2011)


Actually a tard.

posted on 15 May 2012, 05:38 29

3. JSern (Posts: 282; Member since: 22 May 2011)


Slow and steady wins the race

posted on 15 May 2012, 06:10

5. APPLE_R0YALLY (banned) (Posts: 73; Member since: 08 May 2012)


We SAY® Android dominating......!? We SAY® we ARE 2nd......!?
We SAY® we should all do well.....!?

posted on 15 May 2012, 08:30 3

13. protozeloz (Posts: 5372; Member since: 16 Sep 2010)


why you got thumbed down?

posted on 15 May 2012, 09:05 3

14. AndroidSucks (banned) (Posts: 7; Member since: 15 May 2012)


He speaks royally that no one understands.

posted on 15 May 2012, 06:24 22

6. remixfa (Posts: 13902; Member since: 19 Dec 2008)


i remember the other day that some troll was boasting that an iphone would still be number 1 without subsidies..

and like normal here is a report that directly contradicts that.

72% of the market in spain? wow.. isnt that a place where bada and wp7 was a hit as well?

posted on 15 May 2012, 08:17 6

11. TylerGrunter (Posts: 891; Member since: 16 Feb 2012)


No, Bada was only big in France, and WP7 never got over 3% in Spain.
There the bigger seller (nearly the ony one) for smartphones was Nokia with around 60%-70% of the market with Symbian phones like Nokia 5800 xpressMusic or the 5210.
Now most of the people are changing those phones for Android ones.
Think that Spain is price-sensitive market, and Android normally gives more for the buck (iphones have never been heavily subsidezed in Spain, if you wanted one you could have it, but then your contract had a higher monthly fee than with most of the other smartphones).

posted on 15 May 2012, 12:28

22. remixfa (Posts: 13902; Member since: 19 Dec 2008)


Ahh, thanks for the info :)

posted on 15 May 2012, 06:59 8

7. AndroidSucks (banned) (Posts: 7; Member since: 15 May 2012)


LOL Good job Windows Phone/iOS fans thumbing down the bad guys here.

posted on 15 May 2012, 07:03 1

8. tward291 (Posts: 559; Member since: 14 Feb 2012)


im confussed maybe someone can clear up what the author mean he says that windows and nokia benefited from the switch but then says that nokia is the biggest loser. is he reffering to them not support symbian thus those sales are down alot or what.

posted on 15 May 2012, 08:17 1

10. -box- (Posts: 3749; Member since: 04 Jan 2012)


Referring to sales in April 2012 versus April 2011. Nokia's selling a lot of WP7 phones, but not as many of their Symbian and S40 phones, thus the overall drop in total market share

posted on 15 May 2012, 08:18 3

12. demarmj (Posts: 17; Member since: 03 May 2012)


Even though the marketing campaign in the US has been really great, and even though sales here have been up, Nokia has still reported poor sales in Europe and is still reporting terrible losses in terms of stock value. That's why they're still considered losers in this view...still hoping for a comeback though because they make good quality products.

posted on 15 May 2012, 07:40 4

9. joeymk (Posts: 100; Member since: 26 Jan 2012)


Like i said 15% market-share until end of the 2012

posted on 15 May 2012, 09:28 2

15. wp74ver (banned) (Posts: 62; Member since: 10 May 2012)


Android are you ready for windows phone 8 ,no you're not cuz u know something big is coming ,I promise windows 8 will be something more unique n never seen before,getting backup by windows 8 PC , windows 8 tables , and the new Xbox lol .

posted on 15 May 2012, 09:52 5

17. Commentator (Posts: 2340; Member since: 16 Aug 2011)


Who are you to make such "promises?" Do you work for Microsoft? If not, don't get your hopes up so early. This industry is impossible to predict from six months out.

I'd also advise you to clean up your spelling and grammar. They're both atrocious and speak ill of Windows Phone fanboys.

posted on 15 May 2012, 12:29

23. I.P.H.O.N.E (banned) (Posts: 33; Member since: 09 May 2012)


True.

posted on 16 May 2012, 12:00

28. haseebzahid (Posts: 1813; Member since: 22 Feb 2012)


as a matter of fact iphone was beaten because it was too expensive to buy and Android had a work around that weak point but on WP7,8 price will be competative with ofcourse far smother OS so Android has a challenger although both got their strong points WP gona balance the Anroid overkill

posted on 15 May 2012, 10:33 1

18. MorePhonesThanNeeded (Posts: 618; Member since: 23 Oct 2011)


Loads of strange comments, but then again you always have your champions of XX OS. No matter how you slice it, Nokia's deal with MS doesn't help their cause one bit, MS gets a bit of market penetration but Nokia loses all around. WP7 is on a few OEM's while Nokia is stuck making phones for one OS? MS starts on top and will be on top in this deal which will probably lead to Nokia doing some shuffling in the next year or so.

Knowing this is the internet, you can have grown men hiding behind monitors and acting like 13 year olds with their biases and the almighty thumbing down for no apparent reason...at least give some sort of argument instead of just being a...fill in the blank with whichever protrusion you think fits.

posted on 15 May 2012, 11:56 1

19. ivanko34 (Posts: 617; Member since: 04 Sep 2011)


I tried a Nokia in a shop.
It doesn't feel to be a smartphone but a phone very limited not as open as an Android phone
I think it is for people who don't want something powerful but a basic phone

posted on 15 May 2012, 12:27

21. I.P.H.O.N.E (banned) (Posts: 33; Member since: 09 May 2012)


Tottaly agree.

posted on 15 May 2012, 12:30 1

24. remixfa (Posts: 13902; Member since: 19 Dec 2008)


as opposed to someone who doesnt care about power and wants a basic smartphone.. they get iOS. :)

posted on 15 May 2012, 17:26

27. networkdood (Posts: 6261; Member since: 31 Mar 2010)


Well, if Windows 8 is designed for the casual user, then APPLE will have more worries than Android manufacturers....
I am always open to going back to Windows, so I will be curious as to how Win 8 will be.

posted on 15 May 2012, 12:06 2

20. mrochester (unregistered)


This is really encouraging to see, and it seems that Nokia's adoption of Windows Phone has been a positive move. Windows Phone is a damn good smartphone OS (strokes Lumia 710 hehe).

posted on 15 May 2012, 16:22

25. snowgator (Posts: 3199; Member since: 19 Jan 2011)


WP8 cannot get here fast enough for Nokia, and BB10 cannot get here fast enough for RIM. Maybe neither can really challenge Android or iOS at this point, one of them is going to be a clear winner when it comes to being a solid, growing #3. Will it be:

1) The new, different looking OS on a system that is losing marketshare and will only have limited app and devloper support, but a built in customer base with professionals and "Crackberry" fans?

OR....

2) The slow but steady growing OS with big names behind it (Microsoft, Nokia, Samsung, and HTC) a strong developing ecosystem in tablets, laptops,PC's, and some decent app and developers, but little to no market penetration and in need of a serious customer base?

It may take until late 2013 to be sure, but it will have a lot of investors, developers, executives, and a couple of CEO's holding their breathes for a long while....

posted on 15 May 2012, 17:25

26. networkdood (Posts: 6261; Member since: 31 Mar 2010)


So people and telecom companies in Europe are wising up to the iphone, huh?

posted on 17 May 2012, 00:20

29. Alistaire (Posts: 132; Member since: 13 Apr 2012)


obviously Nokia is not keen enough to increase their market share. Since after so long the Lumia 900 is still ONLY available in USA and Canada. Nokia is definitely taking their own sweet time. Forget about their investors.

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