WhatsApp now has 400 million users
Consider that the company is thriving with only 50 employees working for the company. WhatsApp has reached the 400 million membership figure without a marketing campaign and has never spent 1 red cent on advertising.
Those 800 million eyeballs do have a value to advertisers. Back in April, well before the 400 millionth active user installed the app, there was a rumor that Google was going to buy WhatsApp for $1 billion. Yes, there is serious, serious money being thrown around here. And consider this. Once a user's free year is up, WhatsApp costs 99 cents for each following year of service. It doesn't take a genius to see the possibilities here. Of course, we can't expect every member to keep the service beyond the free year. And who knows which messaging app the fickle public will be drawn to next.
Take Snapchat and its disappearing messages. As recently as June, the company raised money at a valuation of $800 million. Now, it has reportedly turned down a $3 billion offer from Google. That might be a decision that it regrets one day, because in tech you need to strike while the iron is hot. Right now, mobile eyeballs are worth a fortune and if you have a better mousetrap, you can attract those eyeballs and make a fortune.
source: WhatsApp via BGR
1. apple4never (Posts: 1029; Member since: 08 May 2013)
is anyone else with whatsapp on windows phone getting an update for it every other week or so ? i just updated it for the billionth time
9. apple4never (Posts: 1029; Member since: 08 May 2013)
it i just got another update 2 times in a day where as the one for my android hasn't gotten any not even for the ones weeks back ?
10. ihavenoname (Posts: 1590; Member since: 18 Aug 2013)
Android version has nothing wrong, and it gets updates frequently, too.
17. apple4never (Posts: 1029; Member since: 08 May 2013)
ok, i thought something was wrong with my phone and it kept updating
13. brar.arsh (Posts: 177; Member since: 12 Sep 2012)
works if you are on 4.4.2, then it works fine.. :)
4. GeekMovement (Posts: 1909; Member since: 09 Sep 2011)
I don't use whatsapp and haven't used it before so I'm curious to know from users what the benefits of this app is over other free messaging/voicetalking apps (BBM, KakaoTalk, etc). Does it have free voice calling over internet (voice notes sounded more like walkietalkie kind of feature)? Right now I just use the standard sms/voice services w/ minutes, but I'm interested in looking into getting one of these messaging apps.
It's incredible how they were able to reach so much success without having to advertise a cent!
6. kareivis (Posts: 44; Member since: 23 Jan 2012)
WhatsApp is on every platform out there, and i mean EVERY. Starting from iOS, Android, WP, every possible symbian device (S60v3-Belle), BB, Series40.
Thats their strongest side.
12. GeekMovement (Posts: 1909; Member since: 09 Sep 2011)
That's really nice! Thanks for the info.
7. jjjsong (Posts: 74; Member since: 27 Dec 2011)
I already quit using whatsapp just because it's not free, and there are so many equivalent apps out there. Line is an example.
8. N-fanboy (Posts: 538; Member since: 12 Jan 2013)
Down here (In Ethiopia) a lot of smartphone owners use viber, while whatsapp is almost non existant.
14. kennyblack_sd (Posts: 26; Member since: 15 Nov 2013)
U can't compare bbm with whatsapp, bbm can make voice call/video call all for free over any network (it doesn't even use up my MB, it's totally free), that if u have a bb10 and if u don't have a BlackBerry 10 you can still chat for free, bbm is totally free even if you are an iphone or android user. I don't use whatsapp because I can do much more on my bbm (make video calls, voice calls and send msgs all without using my data)
18. Reluctant_Human (Posts: 878; Member since: 28 Jun 2012)
1) BBM does use your data. There would be no way for it to work without and they don't pay carriers for the data the app uses. That's not speculation, that's fact.
2) This is a matter of opinion but I prefer What's app as a texting and messaging app. I have used many like it but few are as good even when I barely have service. Also you don't have to run around trying to get everyone's pin. Just use their phone number and if it's international just add the country code in front. Simple, convenient and does as advertised.
15. RohanM (Posts: 135; Member since: 15 Jan 2013)
Lol, what's app never charged me after 1 year.. of free service, now this is the 3rd year I am using it, just re-install the app when the first year finishes & it will give u another free year..
I don't know who pays for it ??
19. XaErO (Posts: 262; Member since: 25 Sep 2012)
This is humungous !! .. So many users but it is still with lot of bugs and lacks basic functionality like GIF support. Although the User Interface is the simplest among all competition.