The Morning Edition, Bocking said that this will be the way for BlackBerry to make money off of BBM. Calling Channels a "social engagement platform within BBM," the executive says that it spreads the "BBM experience to brands, artists, businesses and communities, you will now be able to connect with individuals and groups in real time."
CBC says that BBM Channels will launch soon, although the service might remain in beta for some time. Speaking of BBM, Bocking says that "We continue to plan to evolve the service and keep making it more engaging and have more reasons why people will come back to use the service." With BlackBerry looking to monetize Channels as a way to profit from BBM, we could be looking at a new BlackBerry, more software oriented with a focus away from handsets.
source: BlackBerry, @andreabellmare via MobileSyrup