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UBS: Apple sells 69 million iPhones in Christmas quarter, smashing estimates and breaking records

Posted: , by Alan F.

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UBS: Apple sells 69 million iPhones in Christmas quarter, smashing estimates and breaking records
Investment Banking firm UBS warmed up its proprietary UBS Evidence Lab iPhone Monitor, which spit out some interesting numbers. According to UBS, Apple sold 69.3 million iPhones during the December quarter. That topped the 65.5 million in iPhone sales that Wall Street was expecting for the period. It also results in an impressive 36% year-over-year gain for the holiday quarter. Last year, Apple sold 51 million iPhone units during the same three months, which was short of the 56.5 million in sales that Wall Street had expected.

The proprietary UBS Evidence Lab iPhone Monitor is based on search results compiled from over 20 countries. The data is weighted using Gartner Market Statistics, and after adjusting for seasonal and quarterly conditions, a model is built using the years 2008-2012 as a base.

Apple was able to beat expectations for the calendar fourth quarter due to strong demand in China for the Apple iPhone 6 and Apple iPhone 6 Plus. That is the word from UBS' famed tech analyst Steve Milunovich. He says that China accounted for 35% of iPhone sales in this year's holiday quarter, up from 22% last year.

Milunovich predicts that Apple will report overall revenue of $68 billion for the period, up 18.1% from the $57.6 billion that Apple reported for the December quarter in 2013. The analyst is maintaining his buy rating on the stock, with a target of $125. Apple closed on Wednesday at $107.75, up $1.49 on the day.

source: AppleInsider

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posted on 07 Jan 2015, 18:27 8

1. darkkjedii (Posts: 19394; Member since: 05 Feb 2011)


I accounted for 2. My 128 gig 6 plus, and her 64.

posted on 07 Jan 2015, 21:05 1

25. LebronJamesFanboy (Posts: 165; Member since: 23 Mar 2013)


There are three things I must applaud with this article:

1. Apple having great new devices that make me contemplate switching from my Nexus5
2. Android fans and Apple fans getting a long in the comments section (for now)
3. PhoneArena NOT SPECULATING, and creating a solid article based on facts

BUT 69 MILLION???! Holy shit. Even the most hardcore Apple hater can't deny how impressive that is.

posted on 08 Jan 2015, 01:50

35. BLUEBLASTER (Posts: 255; Member since: 23 Feb 2014)


I still see people using the 4s. I mean come on get rid of it already!

posted on 08 Jan 2015, 02:00

36. techloverNYC (Posts: 601; Member since: 20 Nov 2012)


My dad is one of those ppls and Im seriously considering getting him an iphone 6.

posted on 08 Jan 2015, 11:28 1

41. TechieXP1969 (Posts: 7831; Member since: 25 Sep 2013)


Why should I be impressed. They had 4 selling models in 2013 yet only sold 150M. They always have 2 good quarters of sales then they drop very fast. The biggest Android OEM sold 350M phones in a single year. Sur ethey ahve more than 4 models, but 2 of them sold more than 150M by themselves.

69M in a single quarter is a lot of phones, but its been done before. Its just new for Apple.

posted on 07 Jan 2015, 18:32 5

2. Tazer2365 (Posts: 52; Member since: 28 Jul 2012)


That's what happens when you're an amazing company with a humongous loyalty base that continues to grow year by year. Thanks Apple for these incredible devices you released the previous year! My dad and I are definitely enjoying our premium devices, the iPhone 6, running on an incredible OS. Haters gonna hate hate hate hate hate, as Taylor Swift would say!

posted on 07 Jan 2015, 18:52 4

10. darkkjedii (Posts: 19394; Member since: 05 Feb 2011)


That's what Apple does, and that's what the haters do. They've nothing better to do with their time, than criticize people for enjoying their devices. Let em hate, my son just got his 64 gig 6 plus, and he's loving it too.

posted on 08 Jan 2015, 11:33 1

42. TechieXP1969 (Posts: 7831; Member since: 25 Sep 2013)


I've never criticized a person for using their devices. What I personally do criticize is how hypocritcal you are then you actually do it to others. Apple sold 69M phones yay!

It help that in histroy no top tier phones was ever given away free by a carrier until now. The iPhoen 6 and 6 Plus were free if you brought in an Iphone 5S. You get $200 for an iPhone 5 and $100 for a 4S. Sure I could get $200 for my Note 3, but that wont cover a Note 4 as tthe Note 4 is 299 and the carriers wont subsidize it more liek they do the iPhone. I mean lets be fair. The iPhone 16GB is 749 off contract and the carriers subsidize it down to 199, yet the Note 4 is 650 off contract and they cover it down to 299.99. See the difference?

The Note 4 wasnt free with a tradde in of a Note 3.How many peopel you think to advantage of free? MILLIONS. If the carriers did do that, I am sure the new phone still would have sold a lot, but not 69M. Maybe 50M or so.

posted on 08 Jan 2015, 12:08

46. darkkjedii (Posts: 19394; Member since: 05 Feb 2011)


Dude, get lost troll.

posted on 07 Jan 2015, 20:45 8

23. Finalflash (Posts: 2719; Member since: 23 Jul 2013)


Most "haters" have 0 problems with iPhones, just iFans and Apple themselves being hypocrites. Takes a "special" person to lie to themselves and others openly (even mocking competitor features) until it shows up on their iPhone. Just speaks to the character of most of the hard core iFanbase.

posted on 07 Jan 2015, 22:45 1

29. E.N. (Posts: 2610; Member since: 25 Jan 2009)


Some serious backtracking you're doing there. You guys, yourself included, bicker about anything and everything from the iPhone to Apple and the consumers.

posted on 08 Jan 2015, 11:35 1

43. TechieXP1969 (Posts: 7831; Member since: 25 Sep 2013)


Like what. We had big phones with Android since 2009. Yet APple fan say we dont need big phones and high resolutions. Now that you all have them its yay we have this. All we say is, first you all didnt like now after waiting 3 years and you have now its cool.

Its only cool when you have it. Same with high MP cameras and NFC. We dotn need that. Apple wont use it until they can do it right and blah blah blah. All lame excuses while you pay for more less. Then we have it, oh it sucks and blah blah blah.

Come on, at least be honest and real.

posted on 08 Jan 2015, 02:47 2

38. sid07desai (Posts: 290; Member since: 03 May 2012)


I don't hate the phone. I hate the company. I hate the fact that they can get away with making so much money by selling the a mediocre product at 300% its original value. They are greedy and arrogant. They are scumbags. They will go down. Give it 5 years.

posted on 08 Jan 2015, 11:36 1

44. TechieXP1969 (Posts: 7831; Member since: 25 Sep 2013)


Dont set a time.They will be down again. But at leats they will have the money to keep aline for a bit longer. No one will save them next time, because Apple has made everyone hate them.

posted on 07 Jan 2015, 18:35 2

3. HugoBarraCyanogenmod (Posts: 977; Member since: 06 Jul 2014)


That's what happened when haters making pseudo and mocking Apple for making small screen phone. Now that iPhone screen no longer small, the hype blow out

posted on 07 Jan 2015, 18:40 3

5. EC112987 (Posts: 519; Member since: 10 Nov 2014)


The hype is real and the iphone is amazing. Everyone I know who's purchased one loves their iphone.

posted on 07 Jan 2015, 20:59 3

24. a_tumiwa (Posts: 373; Member since: 16 Mar 2012)


and Everyone I know who's purchased Blackberry loves their phone.

posted on 07 Jan 2015, 21:37

26. EC112987 (Posts: 519; Member since: 10 Nov 2014)


I love blackberry too lol would love to get my hands on a passport

posted on 07 Jan 2015, 18:39 2

4. theguy2345 (Posts: 1180; Member since: 24 Jun 2014)


I say a lot of people come back from Christmas break with new iPhones. But I got something much better. Pokémon Omega Ruby. That game is a true gem. The Iphone would have been a major disappointment.

posted on 07 Jan 2015, 18:41 2

6. EC112987 (Posts: 519; Member since: 10 Nov 2014)


Lmao I caught all the legendaries in Ruby. Now moving on to sapphire +1. IPhone would of been a great present though

posted on 07 Jan 2015, 18:44

8. theguy2345 (Posts: 1180; Member since: 24 Jun 2014)


It is such a great game. Y lost my interest in Pokémon, bur this one rejuvenated my love for Pokémon

posted on 07 Jan 2015, 18:46 1

9. EC112987 (Posts: 519; Member since: 10 Nov 2014)


I got back into it after x and y but yes a great game indeed

posted on 07 Jan 2015, 18:54

11. theguy2345 (Posts: 1180; Member since: 24 Jun 2014)


Hated x and y. Too little new Pokémon, and it is considered the biggest region. That is what really turned me off

posted on 07 Jan 2015, 19:11

13. strudelz100 (Posts: 644; Member since: 20 Aug 2014)


You can play Pokemon on your iPhone. Just takes an easy trick. Google it.

posted on 07 Jan 2015, 20:20

18. theguy2345 (Posts: 1180; Member since: 24 Jun 2014)


I know, emulation. This game came out last month. you can't play 3DS games on a phone. Also, I don't have an IPhone. But I do emulate other games, but there is nothing like the real thing

posted on 07 Jan 2015, 18:43 1

7. engineer-1701d (Posts: 3208; Member since: 13 Mar 2014)


i dont mind the numbers but everyone here does now they are not real numbers they are a mathematical equation that adds up to that amount if you want real numbers have a invoice for all of the cpu in the ip and 6p compared to how many left and how many left in store stock of retailers, or look at the amount of activation/swaps and you will find the new buys and the upgrade buys, this goes for any company. but just dont go blowing your load thinking they sold all of these wsj said this much and they missed by a few thousand in the world of all the countries and underground sales and wsj got the correct amount not really.

posted on 08 Jan 2015, 01:10 1

34. halca (Posts: 14; Member since: 01 Jan 2015)


lol that's the best you can say? just admit it Apple is the leader in mobile market. Nexus is a flop. price=quality.

posted on 07 Jan 2015, 19:01 2

12. Tziggy14 (Posts: 437; Member since: 02 Sep 2014)


This is really concerning numbers for Android. At this rate with Apple's intense growth and Samsung's decline, Android will be reduced to nothing more than a massive market of poor users. Google needs to do something fast.

So far coming back from break, almost all of my friends who had Android before Christmas now have iPhones.

posted on 07 Jan 2015, 20:27 6

19. remtothemax (Posts: 260; Member since: 02 May 2012)


meh, the tables will turn again with the galaxy s 6 and whatever the next htc flagship is.

it is like the tide. each time it is give and take around the big releases

and this is a good thing for all of us regardless of what operating system we are on

besides the fact that at least in the phablet space, samsung has been and continues to be the best. the note series is on point

posted on 07 Jan 2015, 19:24 2

14. strudelz100 (Posts: 644; Member since: 20 Aug 2014)


Everyone that has switched after iOS 8 had been introduced is pretty happy. It has VERY few quirks and stole all the right features from Android.

Apple is also way ahead on the processor front. Over a year more advanced than ARM's own designs. This along with keeping the resolution down keeps frame rates smooth under all circumstances.

Its just good sense. Consistent user experience and performance = Consumer satisfaction.

posted on 07 Jan 2015, 19:51 2

16. j2001m (Posts: 2755; Member since: 28 Apr 2014)


Hm, there consumer satisfaction is down, they just buying due to the big screen, it's only going to go down for 6s

posted on 07 Jan 2015, 22:18 2

27. JunitoNH (Posts: 1585; Member since: 15 Feb 2012)


Maybe you are correct, maybe not. I'll tell you this, I have a Moto X, but after seeing the iPhone 6 plus in person, that is one beautiful device; I can appreciate and understand why many are switching. I still have have ten months to think about it.

posted on 08 Jan 2015, 00:13

31. E.N. (Posts: 2610; Member since: 25 Jan 2009)


All we know is that the consumer satisfaction decreased 2% and the data was published December. We don't know when the actual data was collected, how many iPhone 6 vs 5s vs 5/C users were surveyed, or even why it decreased. Think about that next time you want to be all smarty

posted on 07 Jan 2015, 20:41 2

22. justrt (Posts: 327; Member since: 10 Jul 2014)


Apple = Monopoly. Regulations should be imposed on them!

posted on 08 Jan 2015, 09:45

39. iOSLMFAO (banned) (Posts: 290; Member since: 15 Dec 2014)


ios8 has "very few quirks"? Tell that to all the poor bastards that downloaded it to their 4, 4S, 5, and early ipads that are now damn near unusable. Rotten, filthy, immoral, greedy apple pushed out an update they KNEW would break the older devices and force consumers to buy a new phone.
Disgusting.

posted on 07 Jan 2015, 19:47 5

15. pwnarena (Posts: 1129; Member since: 15 Feb 2013)


wowsers so many apple fans in one post. the samsung fanboys are not here yet, it seems. just you wait, they'll be an incessant deluge.

posted on 07 Jan 2015, 19:54 3

17. j2001m (Posts: 2755; Member since: 28 Apr 2014)


Hm, I have a Apple iPad air 2 and a Samsung note edge, and I tell you now my iPad goes wrong way more apps close all the time, it also lags more, no joke

posted on 07 Jan 2015, 20:34

21. justrt (Posts: 327; Member since: 10 Jul 2014)


Nokia fanboy here! I don't believe Samsung has the ability to beat Apple. I hope some Chinese or Indian OEM will, tho..

posted on 08 Jan 2015, 02:41

37. drunkenjay (Posts: 856; Member since: 11 Feb 2013)


have the iphone 128gb. its an okay phone. imo dont like it. why?
i hate itunes, i hate the s**tty codecs, most of the apps i want are already on android did not feel like a new phone to me and nothing special.

i dont know why i had to reset my phone due to a f* itunes problem or keep telling to sync my apps to my itunes.

posted on 07 Jan 2015, 20:31 1

20. justrt (Posts: 327; Member since: 10 Jul 2014)


I expected it. They made a really good phone. Apple raised the bar so high. So high even for themselves. Now all Android OEMs have nothing left but to try and top off Apple..
I really hope Android OEMs come up with something good!

posted on 08 Jan 2015, 11:41

45. TechieXP1969 (Posts: 7831; Member since: 25 Sep 2013)


Everything that is good about Adroid, Apple is copying to make their product better. Ours always was the best. WAKE UP!

You all dismissed big displays. Even Jobs said no one will buy those Hummer phones. Yet in 2009, 25% of the sold phones were above 4". In 2010, 50% of the phones and in 2011 75% of the phones were above 4" with more than 1/2 being above 4.3".

The Galaxy S III sold more phones that year than Apple did of the iPhone. In fact after the iPhoen 4S was announced, the GS3 sales increased to a point stores and carriers ran out of them. The GS3 was chosen by the Winter Olympics. The GS4 sold over 70M. Sure it wasnt in one quarter, but that isnt the only phone Sammie sells.

JUst think, if Samsung only sold the S and Note, they would have sold double the iPhone sales in a quarter. Come on man, just be real.

69M is a lot of phones. But that number isnt based on just selling 2 models. Its all their selling models even if the most were the latest ones.

posted on 07 Jan 2015, 22:40 2

28. laughmi (banned) (Posts: 283; Member since: 28 Oct 2014)


Good news for worSHEEPers who care about Apple's profit more than their own device!

posted on 07 Jan 2015, 23:50 1

30. AlikMalix (Posts: 4828; Member since: 16 Jul 2014)


It's not about Apple making profit (that's their gain) it's te fact that Apple makes a great product and it shows in sales numbers. They concentrate on one/two phones a year (instead of incremental differences of one every week). And many people (almost half of U.S.) prefer a product that had all the resources concentrated on that a number of products that were rationed.

posted on 08 Jan 2015, 12:34

48. TechieXP1969 (Posts: 7831; Member since: 25 Sep 2013)


So you think sales numbers are a defining point of a great product? Ok, then let me ask you this, explain McDonald's hamburgers? They sell billions a year, are you gonna really say, they outsell every hamburger place combined because they make the best hamburger?

posted on 09 Jan 2015, 03:11

53. AlikMalix (Posts: 4828; Member since: 16 Jul 2014)


McDonalds food is throw-away money, smartphones take heavy consideration before purchase (it's an investment) and, again, iPhones sell extremely well. So do Toyota's - they sell more cars than several brands put together and I hear they're extremely reliable. You want to say they dont make good cars? Personally I prefer european cars - but argument still valid. Dont compare $5 items to $500 dollar items, because I will throw $50,000 items right back at you just to discredit your "proof"...

Huge number in sales = product priced right. You anti-apple sheep keep arguing that iPhones are too expensive, yet they drop prices for Android phones with double the specs and somehow cannot sell enough to profit - if "any android brand" could sell phones for higher price, they would in a heartbeat, dont confuse your fanboy head about that. When I get too many customers for my business I start raising prices too - they find value in my work or they move one - with iPhone they still find value with half the specs - because it's that good... (I just cannot overexplain this any more)...

posted on 08 Jan 2015, 12:43

50. TechieXP1969 (Posts: 7831; Member since: 25 Sep 2013)


worSHEEPers! CLASSIC! +100k for you sir!

posted on 08 Jan 2015, 01:04 1

32. RoboticEngi (Posts: 547; Member since: 03 Dec 2014)


Very impressive....

posted on 08 Jan 2015, 01:07 1

33. Evan_C (Posts: 144; Member since: 15 Dec 2014)


This is going to sound Fanboy-ish, but lets be honest who was expecting low numbers...

posted on 08 Jan 2015, 10:44 1

40. suneeboy (Posts: 201; Member since: 02 Oct 2012)


iPhone/Apple bashers just need to accept and understand that the iPhone is an AMAZING device. Specs don't matter, because it does everything you need it to do. It has amazing support from Apple. It also has great mainstream support, app support, accessory support, a great ecosystem, and it's a beautiful piece of hardware.

No one should be surprised that this phone is breaking all records. Men lie, women lie, numbers don't.

posted on 08 Jan 2015, 12:09

47. darkkjedii (Posts: 19394; Member since: 05 Feb 2011)


They know that, they just won't admit it, and need something to keep them going.

posted on 08 Jan 2015, 12:42 1

49. TechieXP1969 (Posts: 7831; Member since: 25 Sep 2013)


Admit to what? I don't see anything to admit. If a company makes a product, I am sure they expect it to sell. Isnt this the reason they are in business?

I dont find 69M phones dold in a quarter impressive when other OEM's are selling over 100M phones in a quarter.

YTou guys get so googoo over sales numbers. Oh wait, because its your favorite.

YaY! I amhappy Apple sold more phones. Yay! Yet most of the buyers dont even liek them so says a recent article where Apple has lost to Samsung in Customer Approval ratings of their products. Hmmmm!

JUst put numbers in perspective. In 2013 Apple sold 150M iPhones which weer 4 selling models. Samsung sold 350M phones where 2 models the S and Note sold over 150M.

Out of Apple's 150M, 80% of them were happy and with Samsung 82% were happy. 82% of 350M is still more happier people vs Apple 80%. So even if 100% of Apple customers weer happy with Apple products, there would still be less happy people vs the top selling OEM. Same thing with Windows vs OSX. In fact this is true of nearly everythign Apple has ever sold.

I am personally happy they sold 69M phones. What it proves is how stupid ifans are for criticizinf what others were doing, only to benefit the same was as everyoen else had. Samsunf made the first larger smartphones.

You all cricized them because you hate Samsung. But as you say in your own words, Samsung is an amazing omapny even if you all don't want to admit it.

After all, most of the stuff Apple has been copying appears on Samsung devices first. Right? But you wont even admit that will you?

posted on 08 Jan 2015, 14:56

51. darkkjedii (Posts: 19394; Member since: 05 Feb 2011)


Go away troll.

posted on 08 Jan 2015, 15:38

52. Like-A-Sir (banned) (Posts: 67; Member since: 08 Jan 2015)


go away troll

posted on 09 Jan 2015, 03:22

54. AlikMalix (Posts: 4828; Member since: 16 Jul 2014)


Really quick, 2013 Apple sold 150M iPhones (link?) and Samsung "sold" 350M phones, smartphones? the above $50 priced phones? (link, link to breakdown) Just curious where you get you data from to make your point?

As for your last sentence, dont be naive, Apple has been implementing features from jailbreak community that have had most of the stuff before Samsung had them on Touchwee...

Samsung has created the market for Phablets, and I like their Note4's S-pen a lot, but you need to stop crediting Samsung for everything - I can honestly say that Android/Apple "firsts" are about 50/50: Android's stuff is mostly UI based widgets and font customizing, Apple is mostly hardware advancements (incremental RAM and Megapixels isnt really what I'm talking about)...

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