Nielsen conducted a survey of device owners in the U.S., U.K., Germany, and Italy. It found that, not only is device usage while watching TV a growing trend, it is also more common than not.
When asked about the last 30 days, 88% of U.S. tablet owners and 86% of US smartphone owners reported using their device while watching TV at least once. Those in the U.K. weren’t far behind at 80% of tablet users and 78% of smartphone users.
While it still occurs, the practice was much less prevalent in Italy and Germany where 29% of users said they had never used a tablet while watching TV. 34% and 35% of Italians and Germans, respectively, said they had never used their smartphone while watching TV.