Tablet and smartphone use while watching TV on the rise
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When you sit down to watch some TV, do you often find yourself checking email, updating your social network statuses, browsing product information, checking sports scores, or performing a variety of other tasks on your smartphone or tablet? If you answered yes, you are part of the majority.
Nielsen conducted a survey of device owners in the U.S., U.K., Germany, and Italy. It found that, not only is device usage while watching TV a growing trend, it is also more common than not.
When asked about the last 30 days, 88% of U.S. tablet owners and 86% of US smartphone owners reported using their device while watching TV at least once. Those in the U.K. weren’t far behind at 80% of tablet users and 78% of smartphone users.
While it still occurs, the practice was much less prevalent in Italy and Germany where 29% of users said they had never used a tablet while watching TV. 34% and 35% of Italians and Germans, respectively, said they had never used their smartphone while watching TV.
source: Nielsen
Nielsen conducted a survey of device owners in the U.S., U.K., Germany, and Italy. It found that, not only is device usage while watching TV a growing trend, it is also more common than not.
When asked about the last 30 days, 88% of U.S. tablet owners and 86% of US smartphone owners reported using their device while watching TV at least once. Those in the U.K. weren’t far behind at 80% of tablet users and 78% of smartphone users.
While it still occurs, the practice was much less prevalent in Italy and Germany where 29% of users said they had never used a tablet while watching TV. 34% and 35% of Italians and Germans, respectively, said they had never used their smartphone while watching TV.
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source: Nielsen
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3 Comments
1. taco50 (banned) posted on 05 Apr 2012, 16:45 1 2
I do this all the time ha ha. I'm always on my phone or tablet while I watch tv.
2. Republican posted on 05 Apr 2012, 18:01 1 2
Me too,I always read Newsmax.com on my iPad while watching Fox News.
3. kindlefireowner posted on 06 Apr 2012, 08:26 0 0
I stay on my kindle fire while watching Tv. My laptop just sits.
