Survey says Amazon offers the best mobile shopping experience
4,500 customers were surveyed by ForeSee in August. The survey showed that those using a retailer's app were a tad more satisfied than those using the same retailer's mobile web site by a score of 80% to 79%. But only 32% of mobile shoppers were using an app as opposed to the 68% that used the mobile web site for their purchasing. Netflix had the largest percentage of shoppers using its app with 59% of visitors to the streaming video site preferring to use the app over the mobile web site. Other leaders in app use include eBay (53%), Groupon (52%) and Walgreen's (48%).
According to ForeSee, measuring customer satisfaction is important as it is a forward looking indicator of future purchases. 69% of satisfied customers are more likely to make a purchase using their mobile device while 72% of satisfied customers are more apt to recommend the company to friends. 58% are more likely to return to the retailer's mobile web site or app. The top 20 retailers had an aggregate satisfaction reading of 79 with ToysRUs in last place with a score of 76.
source: ForeSee via FierceMobile
1. tedkord posted on 14 Sep 2012, 11:46 6
Amazon is awesome. I order through them whenever I can.
5. Pings posted on 14 Sep 2012, 14:48 3
Totally! Amazon shipping is 2nd to none. I'll get more than one day free shipping and it will get there the next day. This happens all the time.
3. mas11 posted on 14 Sep 2012, 12:18 2
I love Amazon I got my phone there for $100 less than Verizon was charging
6. Jyakotu posted on 14 Sep 2012, 19:36 0
I actually bought my GNex through Amazon after RadioShack increased the upgrade price back to $99 and Best Buy ran out of them. I would recommend people buy/upgrade their phones through Amazon.
7. jroc74 posted on 14 Sep 2012, 19:47 0
While I agree with all the positives of Amazon's shipping....I use them alot now..
Newegg shoulda been on there. Newegg must doesnt get used alot.
But yea....many times on Amazon, my stuff comes sooner that its supposed to. On one hand its good to get it sooner, but when you are working and trying to take off...it would be nice for it to come on the scheduled date. Now I just wait for the tracking number and leave work early....or take off the next day.