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Samsung Galaxy S4 outsold 2013's HTC One four-fold: S4 sales clock in at 20 million, while One only reached 5 mil

Posted: , by Victor H.

Samsung Galaxy S4 outsold 2013's HTC One four-fold: S4 sales clock in at 20 million, while One only reached 5 mil
The original HTC One (M7) registered sales of 5 million units within its first two months of availability, while Samsung Galaxy S4 outsold it by a whopping four times, recording 20 million sold units for the same period of time, according to newly published data. 

Sales statistics about the 2013 flagships from Samsung and HTC surfaced in a piece by Bloomberg, which also mentions that a few months prior to the launch of the two Android phones, Apple sold 5 million units of its iPhone 5 within 5 days of availability.

What this tells us is that Samsung practically dominated sales in the top-end part of the Android spectrum. Not a surprise given the Korean company’s huge marketing budget, but still, it’s the first time we hear the actual sales numbers that add quite literal hard-number context to Samsung's advantage over its biggest Android rival.

This year, the Galaxy S5 and HTC One (M8) will also be competing on the top shelf, but it seems that HTC has already lost its mood for a fight - the company not only continued witnessing its shares losing value, but it also said it plans to focus more on lower-end devices, backing one step away from the fierce battle of high-end devices.

The Samsung Galaxy S4 vs HTC's One (M7)

The Samsung Galaxy S4 vs HTC's One (M7)


source: Bloomberg

39 Comments
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posted on 21 Apr 2014, 08:25 12

1. ryq24 (Posts: 488; Member since: 17 Oct 2011)


It's really hard to beat samsung in the high end market. The only chance is really in the mid range section. The low end section is practically owned by chinese and Indian phone makers .

posted on 21 Apr 2014, 09:07 13

11. akki20892 (Posts: 3438; Member since: 04 Feb 2013)


Galaxy name is hot around the world. One big reason.

posted on 21 Apr 2014, 12:39 8

32. Doakie (Posts: 1250; Member since: 06 May 2009)


Because of marketing, consistency, and well rounded flagship products.

So many people say Apple and Samsung are only great at marketing. That's total BS, anyone who has owned a Galaxy S 3, Galaxy S 4, Note 2 or Note 3 knows that Samsung products are very well rounded machines that don't have a lot of negatives to them. A little software bloat, but overall they run great; they have unimpressive material builds but they are well assembled products that don't have quality control issues. Cameras are good, screen size is competitive, processors and memory are always competitive. They're WELL ROUNDED products.

HTC screwed up repeatedly when it came to Flagship brand recognition. They had random named phones all over the place with different carriers back when they were competing with the Galaxy S 1. Competing against the Galaxy S 2 they had the One X, One S, EVO 4G LTE, Droid DNA, again randomly named phones on all the different US carriers without a consistent Brand name. Then they start up 2013 with a HTC One which didn't make any sense because they just had the One X and One S the previous year and figuring out the relative difference for your average buyer was impossible. You needed to be a phone fanatic to know the difference. With the Galaxy S line it's on all carriers and the higher the number the better the phone. Who ever is in charge of HTCs brand recognition team should be fired.

posted on 21 Apr 2014, 10:12 2

18. Ashoaib (Posts: 1979; Member since: 15 Nov 2013)


Chinese are ok but indian phone makers? I didnt heard much about them...

posted on 21 Apr 2014, 11:14

22. mohammedtaherpatla (Posts: 4; Member since: 06 Mar 2014)


Well indian phones are also great, specially there cost but there life also is not that long ,u havent heard much because they dont have much sales outside india but you can still purchase them online

posted on 21 Apr 2014, 11:49

25. hurrycanger (Posts: 1100; Member since: 01 Dec 2013)


I usually see them getting the same phones from Chinese phone makers and slap a different logo on it.
One example: Micromax.

posted on 21 Apr 2014, 12:44

34. Doakie (Posts: 1250; Member since: 06 May 2009)


Ever heard of BLU Products? They offer relabeled Gionee phones which is an Indian manufacturer. They actively sell in the USA on Amazon and other retailers. Super cheap, great overall phones but with questionable longevity. The consistent message I see in their reviews on Amazon is that they don't last very long.

posted on 21 Apr 2014, 08:26 4

2. amiroo3 (Posts: 10; Member since: 12 Mar 2014)


i think htc is on true way of price marketing and better advertising..
i hope htc back to ring with these excellent products..
im going for m8 this year since note 4..
keep going htc.

posted on 21 Apr 2014, 09:00 6

9. Finalflash (Posts: 1736; Member since: 23 Jul 2013)


They keep screwing up because of their camera shenanigans. For a high end phone everything better be above good to excellent, not marginally below acceptable. Asus for example just revealed their pixel binning camera tech which is 10x better than HTC low light tech and gives you the higher resolution as well. That is why HTC are going to lose this race because one component of their system is a deal breaker not because their marketing is bad. It was okay when they tried it once and enough people respected that to keep them afloat. This again a second time with a gimmick second camera whose main advantage (background blur) is destroyed by Google's free camera app is just unacceptable.

posted on 21 Apr 2014, 12:21 1

26. The-Sailor-Man (Posts: 837; Member since: 25 Mar 2014)


Not only the camera makes M8 not to compete good.
Many other specs , too

posted on 21 Apr 2014, 12:31 1

27. Retro-touch (Posts: 257; Member since: 24 Oct 2011)


Totally agree, 4MP camera is a pure fail, I would sell my Nexus 5 in a heartbeat and go for a HTC One M8 if it had a better camera, a 13 or 16MP camera similar to the competition on top of HTC's unique camera software and optimizations would make for the best device on the market but they chose to force issues with the Ultramegapixel crap that I personally couldn't give a damn about

posted on 21 Apr 2014, 12:49

35. Doakie (Posts: 1250; Member since: 06 May 2009)


I agree with everything you've said. Asus totally beat HTC at their own Ultrapixel game with Pixel Binding. The best thing about the M7 was the super fast camera with the HTC Zoe functionality and the Highlights collages. Now I'm using a Note 3 obviously with a higher resolution camera but I just create my own Highlights style collages with Googles Photos app. Essentially there's no reason to deal with the crap 4 MP resolution anymore. Although I'm very tempted to go with a GS5 for the even better camera with super fast focus.

posted on 21 Apr 2014, 08:28 3

3. amiroo3 (Posts: 10; Member since: 12 Mar 2014)


desire 816 is a big step to forward in mid-rang phones with great spc and very good price specially in india and china..

posted on 21 Apr 2014, 08:41 4

4. TheNeighbor (Posts: 89; Member since: 15 Nov 2013)


A product is successful because it answers most of the needs its customers. You can't expect profit to soar with little choices or little features.

posted on 21 Apr 2014, 08:52 1

5. Martin_Cooper (Posts: 402; Member since: 30 Jul 2013)


You will be sooo wrong to find out that a product with the best and most marketing wins and not the best product actually. Samsungs budget is 10-15 times more than HTC and 4-5 times more than Apple. From a 2013 article I remember reading that Samung spent on marketing in whole 2012 around 9-10 billions while apple did around 2billions. They didnt include HTC cause it spent so much less it wouldnt make a point. You can make an amazing phone without marking it will fail.

posted on 21 Apr 2014, 08:54

6. Martin_Cooper (Posts: 402; Member since: 30 Jul 2013)


http://www.businessinsider.com/chart-of-the-day-samsungs-massive-marketing-budget-2012-11

posted on 21 Apr 2014, 09:04 10

10. tech2 (Posts: 2046; Member since: 26 Oct 2012)


You can fool someone with marketing once not over and over again.

If Samsung's success is only due to marketing then tell me why does every Galaxy S generation outsells the previous ? S3 outsold S2, S4 outsold S3 and by the looks of it S5 is averaging more sales for the same period than S4.

Only a satisfied consumer buys again. By your logic every company should just invest in Marketing and leave the R&D high and dry.

P.S. Samsung also ranked 2nd in R&D spending. Because of which their products are great and that is what motivates people to buy them.

posted on 21 Apr 2014, 10:17 1

19. Ashoaib (Posts: 1979; Member since: 15 Nov 2013)


Samsung is not only investing in R&D of mobiles but also in nano technology and bio health care... this is the reason I regard samsung higher than others although I didnt own their phone from quite a long time

posted on 21 Apr 2014, 12:32 4

28. The-Sailor-Man (Posts: 837; Member since: 25 Mar 2014)


Even if HTC put huge marketing on M8 it will not sell. Because M8 has NOTHING to be marketing(advertising)

You will be sooo wrong to think, that the cheap ALUMINUM , could make the sale better. LOL
Only ifan boys from the tech sites and iboy commenters think that ALUMINUM is "magic" and worship M8 . But they buy only iphones.

posted on 21 Apr 2014, 08:59 3

7. tiara6918 (Posts: 1402; Member since: 26 Apr 2012)


With htc's terrible advertising I would not be surprised to see the same figure as last year for the iphone and galaxy s to be the top two leading best selling devices this year

posted on 21 Apr 2014, 12:34 2

29. The-Sailor-Man (Posts: 837; Member since: 25 Mar 2014)


The truth is that HTC has NOTHING to adverise.
Do not count on the cheap ALUMINUM to make the "magic"

posted on 21 Apr 2014, 09:00 2

8. tiara6918 (Posts: 1402; Member since: 26 Apr 2012)


Htc needs to step up and do aggressive marketing or else this would never change

posted on 21 Apr 2014, 09:37

15. HTCOE (Posts: 469; Member since: 20 Nov 2011)


well they did just hire samsungs marketing lead

posted on 21 Apr 2014, 09:26 4

12. Whateverman (Posts: 3198; Member since: 17 May 2009)


HTC keeps screwing themselves with horrible marketing, carrier exclusives and 4 "Ultra-Pixle" hype. Yeah, yeah... we know pixle count doesn't matter, but in the minds of a consumer shopping for the absolute best phone they can buy, 4 gets its a$$ kicked by 8, 13, and 20 every time. I think they have a fighting chance if they would just double the pixles and quit trying to prove a point.

posted on 21 Apr 2014, 09:37 1

13. xperiaDROID (Posts: 5404; Member since: 08 Mar 2013)


Marketing is the biggest flaw on HTC, HTC really need to step up or else they will be in a struggling situation like Blackberry. Their phones aren't bad though, it's just only the marketing, if you don't advertise, no one will know your flagship and your Ultrapixel Duo Camera thingy.

posted on 21 Apr 2014, 12:39 2

30. The-Sailor-Man (Posts: 837; Member since: 25 Mar 2014)


"Marketing is the biggest flaw"?????

LOL. The biggest flaw is that M8 has nothing to be "marketed"

P.S.
Don't even mention the cheap ALUMINUM, because nobody cares(exept of iboys)

posted on 21 Apr 2014, 22:35

38. tiara6918 (Posts: 1402; Member since: 26 Apr 2012)


Well the iphone 5s also has nothing to be marketed about. Except the fingerprint scanner and gold color that ifans praise

posted on 21 Apr 2014, 09:37 1

14. cai4651 (Posts: 26; Member since: 09 Mar 2014)


The problem is that HTC lives of selling phones, for samsung the mobile division is only a small part of his business

posted on 21 Apr 2014, 09:39 3

16. PapaSmurf (Posts: 8274; Member since: 14 May 2012)


Not surprised. S4 is the best selling Android model in history. S5 is going to take over this year.

posted on 21 Apr 2014, 11:06

21. docxx (Posts: 63; Member since: 27 Feb 2014)


Definitely not the S5 is going to sink and this not just because the waterproof design is crap!

posted on 21 Apr 2014, 11:29 4

24. The13thKing (banned) (Posts: 849; Member since: 26 Feb 2014)


lmaoooooo I will keep you updated with sales numbers.

posted on 21 Apr 2014, 12:39

31. Retro-touch (Posts: 257; Member since: 24 Oct 2011)


I've noticed where I live people don't even care about the design much, as long as it looks different and nice enough and its the new Galaxy S they'll buy. Samsung also play their cards right by having great cameras and updating the tech incrementally so customers know they're getting the latest stuff, HTC and their Ultra Pixel nonsense need to sack whoever came up with that gimmick. Would have been the best phone if not for that camera

posted on 21 Apr 2014, 09:53

17. hemedans (Posts: 148; Member since: 01 Jun 2013)


this contradict with earlier statistics which show 2 million

www.taipeitimes.com/News/biz/archives/2013/06/07/2003564143

posted on 21 Apr 2014, 10:54

20. BCMWorld (Posts: 22; Member since: 24 Mar 2014)


Let the ifans come now and tell us the difference between shipped and sold....plz...

posted on 21 Apr 2014, 11:25 2

23. maxmppower (Posts: 48; Member since: 16 Aug 2013)


You only truly lose the battle you don't fight.

posted on 21 Apr 2014, 16:36

37. tedkord (Posts: 4734; Member since: 17 Jun 2009)


Well, that and the ones you actually lose.

posted on 21 Apr 2014, 12:39 2

33. Roeshak (Posts: 13; Member since: 17 Apr 2013)


You can always detect a htc fanboy once you hear them blaming marketing for HTC's predicament. Pure nonsense. I think you guys need to look to idiotic moves like 4mp camera to find answers.
Samsung makes feature packed devices with great specifications. Yes their designs aren't the best but they're fine for most.
Is Sony, who are making a strong comeback also spending billions on marketing. Samsung has never responded to anything htc has done because they know it's all bull. You don't see stereo speakers on Sammy devices but you do see them making their devices waterproof like Sony. If you do something noteworthy, you'll get the rewards for it. Htc think all aluminum will save them. Jokers! They're digging their own graves

posted on 21 Apr 2014, 14:19

36. ghanemsam (Posts: 61; Member since: 21 Nov 2012)


sometimes quality is not everything,,, feel sad for HTC , u r gr8

posted on 22 Apr 2014, 08:04

39. ajac09 (Posts: 1367; Member since: 30 Sep 2009)


Isheep website has to mention apple in every article even when its only about android.

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