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  • Reuters: October 23rd confirmed as the date when Apple will introduce the Apple iPad mini

Reuters: October 23rd confirmed as the date when Apple will introduce the Apple iPad mini

Posted: , by Alan F.

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Reuters: October 23rd confirmed as the date when Apple will introduce the Apple iPad mini
Reuters has confirmed that Apple will apparently seek to upstage Microsoft with an October 23rd special event during which the Apple iPad mini will be introduced. On October 26th, Microsoft is expected to unveil its line of Microsoft Surface tablets. According to Reuters, Apple's tablet with the 7.85 inch screen will be priced to compete with the low priced 7 inch Android tablets like the Amazon Kindle Fire HD and the 8GB model of the Google Nexus 7. Both of those slates are priced at $199.

On Friday, All Things D said that its sources have told them that Apple would hold an "invitation-only" event on October 23rd where the long rumored mini version of Apple's tablet will finally be made official. As far back as December 2010, a picture showed what was rumored to be a miniature version of the Apple iPad although it was never confirmed. Now, 22 months later, the device looks to be a reality. One Wall Street analyst, who got to play with the device while touring Asian component suppliers, called it a more mobile version of Apple's tablet that easily slipped into the pocket on his sports coat while fitting his palm like a glove.

Using a mockup to compare the size of the Apple iPad mini

Using a mockup to compare the size of the Apple iPad mini

In pricing the device at around the same price point where the low priced 7 inch Android tablets reside, Apple will be giving up some of its profit margin in order to defend its extremely high market share in the tablet market. A recent survey from IDC showed the Apple iPad with a commanding 68.2% of the global tablet market. During the recent patent trial with Samsung, Apple said that its profit margin on U.S. sales of the iPad ranged from 23% to 32% from October 2010 through March 2012. Considering that Amazon has said that it sells its $199 tablet at cost, there is not going to be much room for Apple to make money. This could be the beginning of a crack in the company's earnings that the bears on Apple's stock have been looking for. Apple's shares have recently tumbled from the $700 level hit after the release of the Apple iPhone 5 to the current price near $630, a 10% decline.

Sterne Agee analyst Shaw Wu says that if Apple prices the Apple iPad mini in the $299-$349 range, it will keep the same profit margins as it has with the  larger version of the tablet. Even if it prices the tablet below $299, Wu says that the Cupertino based firm can still make a decent profit by limiting native storage on the device to 8GB instead of the 16GB on the larger model. The Apple iPad mini is rumored to be Wi-Fi only with Apple keeping data connectivity for its higher priced models.

source: Reuters via AppleInsider

61 Comments
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posted on 14 Oct 2012, 00:44 10

1. mrllano (Posts: 91; Member since: 20 Aug 2012)


What will happen to ipod touch if the price will same as the nexus7s?

posted on 14 Oct 2012, 16:35 2

49. AnTuTu (Posts: 1580; Member since: 14 Oct 2012)


Who the f**k cares about that mini icrap now ???

posted on 15 Oct 2012, 00:52 2

54. Jelly_Bean (Posts: 109; Member since: 11 Sep 2012)


Nice name btw. Only Sh33p care about that :p

posted on 16 Oct 2012, 06:45

59. thelegend6657 (unregistered)


its a great little device , its cheap it is a very good gift during christmas , suitable for almost anyone . Its sexy and thin + beautiful .

Well many people say you could get a Android phone for the money why buy the iPod touch ? Well if you already have an Android or iPhone another cheap android phone dont make sense . But if you are like me have an android phone already the iTouch makes a good companion . Besides it gives you the best spec at the price range . At USD200 no android phones without contract can give you such a nice specs .

posted on 14 Oct 2012, 01:19 7

2. darthinvader (Posts: 63; Member since: 18 Sep 2012)


"Epic Fail"..

posted on 14 Oct 2012, 01:26 5

4. darkkjedii (Posts: 22128; Member since: 05 Feb 2011)


How when it'll sell millions of units, and have a rock solid OS and build quality. It'll have iTunes, ios6, the app store, and a strong name brand to help move it. It seems obvious u don't like apple, hence the epic fail but maybe u should look at it from a neutral standpoint vs an apple hater one.

posted on 14 Oct 2012, 02:02 1

14. btao99 (Posts: 4; Member since: 25 Sep 2012)


Apple Fan

posted on 14 Oct 2012, 16:22

41. darkkjedii (Posts: 22128; Member since: 05 Feb 2011)


And android.

posted on 14 Oct 2012, 04:52 4

27. thelegend6657 (unregistered)


"You should look at it from a neutral standpoint vs an apple hater one. "

So true , why cant people in this site be more neutral not just against apple but neutral against windows phone , android etc

posted on 14 Oct 2012, 16:24 1

42. darkkjedii (Posts: 22128; Member since: 05 Feb 2011)


Exactly

posted on 15 Oct 2012, 13:06

55. SonyXperiaNexus (Posts: 374; Member since: 01 Oct 2012)


Now where's the fun in that?

that will only make reading the comments boring

posted on 16 Oct 2012, 06:50

60. thelegend6657 (unregistered)


Well everyone has their own opinion but extremist is not good . Religion is not a bad thing but extremist disrupt peace just like what does muslim extremist burn buddhist temples , kill jews , and 911 incident .

I think android extremist are very similar to Muslim extremist . Its android or nothing . They hate on anything else and wont try other products . I mean i have apple and android products i am a techgeek on a fanboy and i f**king hates fanboys

posted on 14 Oct 2012, 10:32 2

33. OptimusOne (Posts: 694; Member since: 22 May 2012)


it will also caniballize apples other sales *cough ipod touch*

posted on 14 Oct 2012, 11:52 1

35. Nadr1212 (Posts: 741; Member since: 22 Sep 2012)


Your mom giving birth to u was an epic fail... & IT STILL IS!!!!!!!!!
I'm talking to U darthinvader!

posted on 14 Oct 2012, 01:21 2

3. darkkjedii (Posts: 22128; Member since: 05 Feb 2011)


Depends on how much people want portability. The iPod is the same size as the iPhone 5, so it's wry portable and easy to use with one hand and fit n a pocket. The iPad mini still will need to b carried like a magazine, and put in something. So thy both will appeal to people depending on what they wanna carry.

posted on 14 Oct 2012, 01:53 3

12. BattleBrat (Posts: 1476; Member since: 26 Oct 2011)


We have something for that, It is called the Phablet, and there is actually a market for it! I'm personally looking for a ~5" screened device to replace a Droid X I've been using as a beater. I was thinking the Galaxy player 5.0 (it is significantly more powerful than the X, even with it's outdated specs) but Sammy just announced a new player device so I'm waiting for it.....

posted on 14 Oct 2012, 16:25

43. darkkjedii (Posts: 22128; Member since: 05 Feb 2011)


I'm waiting for more phablet entries. I hear Htc has one coming.

posted on 16 Oct 2012, 06:51

61. thelegend6657 (unregistered)


Galaxy player's specs are horrible compared with the touch and it cant make phone calls .

posted on 14 Oct 2012, 01:30 8

5. wendygarett (unregistered)


THE SMALL IPAD!!!!
RIP ANDROID!!! :D

posted on 14 Oct 2012, 01:38 4

8. darkkjedii (Posts: 22128; Member since: 05 Feb 2011)


B nice Wendy lol ;)

posted on 14 Oct 2012, 01:49 1

11. wendygarett (unregistered)


I'm just sarcastic :) to taunt some haters here...
Android still awesome tho :)

posted on 14 Oct 2012, 16:26 1

44. darkkjedii (Posts: 22128; Member since: 05 Feb 2011)


I do the same lol

posted on 14 Oct 2012, 01:42

9. Lawliet (Posts: 160; Member since: 02 Jul 2012)


Because ?

posted on 14 Oct 2012, 11:54

36. Nadr1212 (Posts: 741; Member since: 22 Sep 2012)


Because u don't use it

;P

posted on 15 Oct 2012, 13:31

56. loli5 (Posts: 76; Member since: 08 Oct 2012)


Well, it's not like they're enjoying their glitchy iNovelties, so i guess they figure since they have so much free time they'll troll folks to validate and justify their poor buying decisions.

posted on 14 Oct 2012, 01:59 2

13. prakesh (Posts: 92; Member since: 13 Sep 2012)


jobs does not want ipad to be smaller than the original ipad
hope this will save the market share of ipad.

another failure of course,

same o.s same specs much cheaper or same price to new ipad lols

posted on 14 Oct 2012, 02:07

15. wendygarett (unregistered)


I confess that this is another failure, but don't hate, most of the world want iPad as tablet due to simplicity...

posted on 14 Oct 2012, 02:26 3

16. prakesh (Posts: 92; Member since: 13 Sep 2012)


due to brand name not simplicity.. dont sound a troll

posted on 14 Oct 2012, 02:28 3

17. wendygarett (unregistered)


They do... They really don't mind when it come to tablets...

posted on 14 Oct 2012, 02:53 3

19. prakesh (Posts: 92; Member since: 13 Sep 2012)


because they are i**** you know what i mean.

how can u explain market share of ipad went down to 50%+ from 83%+?

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