A rumor got jump-started during the weekend, claiming that Chinese Oppo may be planning a separate online smartphone company that will combine the premium manufacturer's build quality with the famed CyanogenMod custom ROM. According to cnBeta, Oppo's deputy general manager is interested in starting a new brand, though things didn't really blow up until it became known that Oppo's VP, Pete Lau, has resigned his post earlier today.
Obviously, it's entirely possible that we're all reading too much into it, especially considering how hard it is to make a dime off smartphone sales lately. On the other hand, companies like Xiaomi have managed to make it big by going for an online model, whereby they forgo the questionable benefits of brick & mortar locations in favor of online sales. This model has worked a miracle for Beijing-based Xiaomi, and perhaps Oppo is hoping for the same.
It's interesting to note that Lau has since commented on Chinese Weibo that they're working on something that “may change the world of Android”, not to mention that there's apparently a “perfect Android flagship device” already in the works. That one is rumored to sport the upcoming 2.5GHz MSM8974AC version of Snapdragon 800 – the most powerful yet.
As we go forward, it'll be interesting to see just how the new brand will be structured and whether it'll be tethered to Oppo from the very beginning. Turning to the rumor mill once again, cnBeta reports that the new entity will be actually started from scratch and feature its own designs, hardware, brand and sales channels, though this remains unconfirmed (and a tad unlikely?). If anything it's quite unlikely that CyanogenMod will call it quits on Oppo quite so fast, seeing as the manufacturer has been pretty involved with the software company.