It seems like CyanogenMod may have similar plans to Xiaomi, which took a similar path as a startup making its MIUI ROM. For now, CyanogenMod Inc will continue working on the CyanogenMod ROM, but the team is considering rebranding the company within the next year. CEO Kirk McMaster also says that there will be an announcement of partnerships with hardware companies coming within the next week. The difference is that where Xiaomi is pushing towards being another Amazon with a big focus on commerce, CyanogenMod wants its software to be focused on productivity.
The team is also working on unifying the process of installing CyanogenMod on the 100+ devices that it supports. For that, the team is working on an installer app. The team says that the "installer will be available on the Play Store in the coming weeks", but it seems unlikely that the full installer can happen on the device through the Play Store, and it seems much more likely that there will be a Windows installer necessary.
One big question that looms is in what CyanogenMod will do about the various Google Apps that users have come to expect from Android. The custom ROM is not allowed to bundle Google Apps like Gmail, Maps, or the Play Store; and, given the customizations in the code, it is highly unlikely that will change. But, there is no word on how that is planned to work.