Only in Japan: flip phone share growing, smartphones on decline
Remember the good old days, and the reassuring click when you close your flip phone, signalling to your brain that the call has indeed ended? Or the ultimate convenience to flip it open, and have the microphone right next to your mouth, while the earpiece is sitting firmly to your ear, instead of fumbling with giant screen phone that are now increasingly hard to grasp?
Well, the Japanese do, and they seem to have a newfound love for the flip phone form factor. Well, this being Japan, the flippers are a bit richer in functionalities than those in the days past, but still it is intriguing to hear that their market share actually increased last year. Flip phone shipments were up 5.7% to 10.6 million in 2014, while smartphone ones declined 5.3% for yet another year in Japan.
The culprit might be the country's outrageous smartphone data plan prices, which are much higher than if you are just donning a flip phone for talk, text and light web usage. We bet those good ol' flippers are a dime a dozen, too, which might have spearheaded their proliferation amongst Japan's aging population, contrary to the rest of the world.