Most notably, Verizon has seen the most movement in terms of declining share of activity. It was not that long ago where data from AdDuplex showed Verizon based traffic was eclipsing even AT&T, whose long relationship with Nokia has given that carrier a strong position with Windows Phone.
Nokia obviously owns the Windows Phone market, over 93% at this point and Windows Phone 8 is over 80% versus Windows Phone 7. When it comes to which version of the Windows Phone 8 being run, 47% of Windows Phone devices are running the latest GDR3 update which is a sharp increase since the beginning of 2014, though there is still a sizable 41% that is on the GDR2 release from earlier last year.
The Nokia Lumia 520 and Lumia 521 are not just for “growth markets” or “developing markets” (whatever you want to call them), Nokia’s value leader has over half of the US market with the 521 from T-Mobile (and presumably MetroPCS) grabbing 37% and the Lumia 520 taking on 17%. The Nokia Lumia 920, Lumia 822, and HTC 8X round out the top five models in the US.
Another areas where we have seen movement is carrier share of Windows Phone. AT&T has been at the top for some time now at 33%, but if you take the number two and three spots of T-Mobile and MetroPCS into account, Team Magenta rules the Windows Phone sphere with a combined share of nearly 40%. When you consider that Walmart’s Family Mobile, showing up with a little over 4%, uses T-Mobile’s network, the United States’ fourth largest carrier dominates even more. Verizon now trails them all at a bit over 13%. Sprint is nowhere to be found.
The Nokia Lumia 520, Lumia 620, Lumia 920, Lumia 625, and Lumia 720, appear to hold the top five devices worldwide. With subtle differences between the given set of countries sampled, that ranking is largely the same across the board except in France and Poland, where the HTC 8S holds notable share of the market. For those that want to know, the Lumia 1020 ranked 15th, the Lumia 1520 ranked 20th, the Lumia 1320 ranked 23rd, and the Lumia Icon ranked 38th worldwide.
AdDuplex bases its reports off of data collected from over 3,500 apps running the company’s SDK. The sample covers many thousands of devices overall. There can be some arguments made about the data relying on a device running an app that has the SDK in use, but it gets put to use often enough that AdDuplex sees devices being tested that we do not know much about.
For example, the company has seen more Samsung device activity lately than at any other time which is significant considering the number of Windows Phone devices the company has available. There has also been a lot of activity from China with a Nokia Model RM-1010, likely an exclusive Chinese model with an unusual resolution of 854x480 (probably an indicator of on-screen navigation buttons). Various versions of the Nokia Lumia 630 have been seen as well, also with the unusual resolution of 854x480.