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New HTC Advantage program will swap cracked screens for free, guarantee two years of Android updates

Posted: , by Daniel P.

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New HTC Advantage program will swap cracked screens for free, guarantee two years of Android updates
HTC just made official the rumored Advantage benefits package for its One line of smartphones. No, not that HTC Advantage, but a new three-pronged approach from the manufacturer, aimed to make your life with its handsets easier.

First off, HTC reiterates its commitment to timely Android updates for the One portfolio. This is something already happening with the relatively fast arrival of KitKat for the HTC One, while the One max and One mini shouldn't be far behind, either. Not only that, but HTC now officially commits to updates towards major Android versions for two years after the launch of its handsets, which is more generous than Google's 18-months cycle.

When asked what does it consider a "major change," HTC jokingly said "a dessert flavor change". This likely means that Android Jelly Bean to KitKat fits in, but minor updates within the version aren't guaranteed to happen, if they fall outside the two-year support scheme.

Next in the new HTC Advantage service is the continuation of HTC Backup, which lets you save “accounts, apps, bookmarks, home screen layout, settings, and widgets” in the cloud, and then restore them on a new device, for instance. Storage offered within the program is up to 50 GB, when you count in Google Drive, so it's no laughing matter, especially if your phone goes bust at the worse possible moment.

If that disaster strikes, though, you will be able to count on the last, and perhaps most generous aspect of the HTC Advantage program. The company said that it will replace the broken screen of your One device for free, no matter the circumstances. This is valid within the first six months after purchase, for one time only, and becomes available immediately for those who purchase a new HTC handset from the One line.

The program is for HTC America for now, and there is no indication whether HTC will expand it globally yet, though we certainly hope so. Given that the HTC One got a very low repairability score, HTC Advantage might turn out to be a godsend for its owners in the US. What do you think about HTC's new service package?

Press Release
source: HTC

23 Comments
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posted on 18 Feb 2014, 09:10 16

1. akki20892 (Posts: 3234; Member since: 04 Feb 2013)


by the way good customer service. keep it up htc.

posted on 18 Feb 2014, 09:53 3

15. Droid_X_Doug (Posts: 5522; Member since: 22 Dec 2010)


HTC has been good to their word on OS updates - I am rocking 4.4.2 on my unlocked One since 2 days ago. This is better than my Maxx (4.4).

posted on 18 Feb 2014, 09:13 10

2. poikilo (Posts: 47; Member since: 07 Jun 2012)


It's amazing how manufacturers think America is the only country in the world and gives a big dump on other nations. Pathetic.

posted on 18 Feb 2014, 09:16 4

5. GeneralTsosChicken (Posts: 22; Member since: 04 Dec 2012)


It's because America is the best COUNTRY. USA.... USA.... USA

posted on 18 Feb 2014, 09:18 6

7. Doakie (Posts: 1093; Member since: 06 May 2009)


Your avatar looks tasty.

posted on 18 Feb 2014, 09:19 1

8. xperiaDROID (Posts: 5042; Member since: 08 Mar 2013)


Eat it then. :P

posted on 18 Feb 2014, 09:31

12. Finalflash (Posts: 1416; Member since: 23 Jul 2013)


It actually is, General Tsao's Chicken is by far one of the best dishes I have ever had. It is usually my main choice whenever it is available on the menu.

posted on 18 Feb 2014, 09:38 2

13. AppleHateBoy (unregistered)


Best country for profit loving companies.

posted on 18 Feb 2014, 09:19 2

9. Hyperreal (Posts: 126; Member since: 08 Oct 2013)


it may cost a lot so they want to try it first in US and see the results, later they may consider other regions if it works fine. you'd like them to make it globally from the start? you are a funny guy.

posted on 18 Feb 2014, 09:39

14. poikilo (Posts: 47; Member since: 07 Jun 2012)


If they're in it, they are in it for the long run. Whats the reason to not give this to others at the same time .

posted on 18 Feb 2014, 18:44 1

21. lsutigers (Posts: 694; Member since: 08 Mar 2009)


Dude, he just told you...

And he's right, do you not get the expense of a program like this could be detrimental to a relatively small OEM like HTC. On the other hand, if it works out, they will probably expand it.

posted on 18 Feb 2014, 09:15 2

3. Hyperreal (Posts: 126; Member since: 08 Oct 2013)


sounds great considering how expensive broken screen replacement is.

posted on 18 Feb 2014, 09:16 6

4. xperiaDROID (Posts: 5042; Member since: 08 Mar 2013)


That's a good customer service, and guarantee two years of Android updates? Hell yea! Keep it up, HTC!

posted on 18 Feb 2014, 09:17 3

6. Doakie (Posts: 1093; Member since: 06 May 2009)


With such a small window on screen replacements of 6 months I can't see they'll be doing too many of those. Sounds like a PR move spinning very small gestures into a whole new "campaign" with a special name. 2 years of upgrades? We already expected that from the Open Handset Alliance members. HTC backup? You already gave that. 50 GB of cloud storage? You already gave that. Shattered screen within the first six months? The odds of that are probably 10000:1 being I've never shattered a screen ever.

posted on 18 Feb 2014, 09:28 2

11. Hyperreal (Posts: 126; Member since: 08 Oct 2013)


well it did happen to me and I know many people who cracked their screen too. it definitely happens more often than replacing a battery, Ive never replaced one and dont know anybody who replaced it. its a really good deal. in my country it costs about 200USD to replace a screen. and you are still not satisfied and even hating.

posted on 18 Feb 2014, 10:26 2

17. wumberpeb (Posts: 414; Member since: 14 Mar 2011)


The odds are astronomical because it's never happened to you. Great science behind that theory. Try working for any carrier store and seeing the cracked screens that come in every day. Accidents are just that; accidents. They do not discriminate when it comes to time or location, so it's as likely to happen in the first 6 months as it is 2 years after purchase. For HTC to offer something like this, FREE, is an amazing privilege that some would likely pay extra to have...

As for the other part of your inaccurate post, the Open Handset Alliance members agreed to 18 months of continuous software updates, whereas HTC has decided to take that further to 24 months.

Id say there is very little empty hype behind this because it seems to be genuinely useful to their customers. Can the manufacturer of your own personal device (I'm guessing Samsung?) claim the same thing? I know LG can't, representing my Options G

posted on 18 Feb 2014, 09:20

10. AfterShock (Posts: 2050; Member since: 02 Nov 2012)


Hmm, HTC is sweetening the pot again.
Though like has been said an will be repeated again, why not world wide coverage, or where ever that covered model is sold?
That's kind of shameful almost.

posted on 18 Feb 2014, 09:59 2

16. 7Superman9 (Posts: 69; Member since: 17 Sep 2013)


The only people who should be complaining at this point are those not in Na. I'm sure they're just testing it out and if it helps increase sales dramatically then htc will roll it out to other regions. Fight the good fight htc, we need more than 4 phone manufacturers! And quality ones at that.

posted on 18 Feb 2014, 10:26

18. shaiban (Posts: 2; Member since: 18 Feb 2014)


Any help for me HTC? I bought my HTC from UAE. Suffering a screenCrack. A week old barely.
Also my version turned out to be 802w which I apparently for chinese consumers. It has no option to upgrade the software. I am stuck with 4.1.2. So what update is HTC really talking about. And a lot of Chinese bloatware. I hope I can pick up some help from this thread...Help

posted on 18 Feb 2014, 11:30 1

19. Taters (Posts: 2579; Member since: 28 Jan 2013)


What HTC really needs is some proper quality control. Not spending money on this crap. Just make sure the buttons actually work, the USB ports are finished properly, make sure there are no rattling buttons, screen lift, or gaps on the side and on the USB ports.

Don't waste money on this s**t and Robert Downey jr and paying Apple and Nokia money that they don't deserve.....

posted on 18 Feb 2014, 12:16

20. Heretic (Posts: 16; Member since: 12 Jun 2012)


Some advantage :/ What about customers that own HTC phones, other than the ones mentioned in that article, that can also run KitKat?

Just another gimmick. smh.

posted on 18 Feb 2014, 19:38

22. newbey123 (Posts: 373; Member since: 19 Mar 2012)


Awesome! I was planning to get the new HTC One just because I think its the best android device available, but this just made my decision even better.

posted on 29 Jun 2014, 21:02

23. dd989 (Posts: 3; Member since: 27 Jun 2014)


htc are really improving on software updates, theyve come a long way since cancelling sense 5 for the one s and kitkat for the one x but htc should now start focusing htc advantage on europe or asia, the united states isnt the only country in the world

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