NVIDIA really hasn't had much luck cracking the processor market that is controlled by Qualcomm
and its Snapdragon chips. According to Eldar Murtazin, the company will take matters into its own hand by producing its own smartphones and tablets, but the final product may or may not have the NVIDIA and Tegra name on it. According to the plan, NVIDIA will build reference design models and have them cheaply produced by a contact manufacturer as white label devices, and sold to regional brands that had been selling low quality Chinese tablets. Potential buyers could include Fly and Wexler in Russia, or Micromax and Lava in India.
Building the devices themselves allows NVIDIA to control the features that will be on the slate while still making a high quality device
that will sell for a low price. The first devices to be rolled out are expected to be 7 inch to 10 inch tablets that will come out in the May to June time period. Some models will have a regional brand on it while others will have the NVIDIA or Tegra name on it. The naming decisions come from the local companies. We should warn you to take this story with the proverbial grain of salt. If you're out of salt, some rice will do nicely.
source: Mobile-Review (translated)