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Latest ad for the Apple iPhone is all about the tunes

Posted: , by Alan F.

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Latest ad for the Apple iPhone is all about the tunes
You might remember Apple's recent ad for the Apple iPhone 5 that concentrated on the camera. There was no talking in the ad until the end when an announcer said that more photos are taken with the iPhone than with any other camera. Now, the newest ad for the iconic smartphone reminds us that with a pair of ear buds plugged into the earphone jack, the device becomes a personal musical player.

So we get to see a number of quick cuts with people listening to music on their Apple iPhone 5, including one who is apparently listening to music while in the shower. That is something we wouldn't recommend because the iPhone is not one of the top-shelf models that comes out of the box waterproof. And while the handset isn't getting wet, well that is just too close for comfort in our opinion. Even the shot of the swimmer by the pool shows a disregard for what could happen when you mix water and smartphone.

But we digress. "Everyday, more people enjoy their music on the iPhone than any other phone," says the voice over announcer, and that's the only words we hear during the entire ad. While we still enjoy the ads for the OG Apple iPhone better, we do admit that Apple can get away with the silence that covers most of the new spots. Back in 2007, the device was new so the commercials introduced the features ("This is the browser...this is YouTube...this is how you take a call"). Apple no longer needs to explain the device to people, but has a new chore. With the competition from other handsets like the Samsung Galaxy S4, Apple needs to show why people choose its smartphone over others. So the ads basically say, if you like taking pictures or listening to music, you should own an iPhone. We expect future ads in the series to focus on other features as well.



source: Apple via AllThingsD

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posted on 23 May 2013, 23:45 13

1. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


Apple did a great job with their iPhone ads, well done Apple!

By the way, I love the ad music!

posted on 24 May 2013, 00:11 4

3. juanyunis (Posts: 72; Member since: 31 Aug 2012)


It's a good ad definitely, but in my case (iPhone 5) i never used the music app, i only used the podcast apps (i love that one), on my Galaxy S4 i use the Music app and Pocket Caster app, i love the adapt sound feature and well, some other things that my iPhone 5 doesn't have but i guess most people don't care about which app for music.

posted on 24 May 2013, 00:52 9

8. anywherehome (Posts: 971; Member since: 13 Dec 2011)


but Apple didn't mention this:

0) “Apple censors your personal emails!!!!”
1) "Phones most vulnerable among smartphones"
2) "Apple iOS Apps Leak More Personal Info Than Android"
3) "Quarter of iPhones have a broken screen, poll says."
4) "40% of iOS popular apps invade your privacy without any permission."
5) "FBI files: STEVE JOBS was a lying, power hungry, mad man."
6) "Steve Jobs: "We are shameless about stealing great ideas." "
7) "Italy fines Apple $1.2 million over AppleCare practices."
8) "Belgian consumer group files complaint against Apple over AppleCare warranty practices."

deal with the facts:)

posted on 24 May 2013, 01:08 8

12. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


We need to thank Steve Jobs and Apple for making the iPhone, if there's no iPhone, there will be no smartphone, no Galaxy, no Xperia, no Optimus, no Lumia, only feature phones. :)

posted on 24 May 2013, 01:34 4

14. xfire99 (Posts: 566; Member since: 14 Mar 2012)


Do some Google. Therea are smartphones, long before iphone and without iphone. It just takes longer, before Galaxy, Xperia, Optimus, Lumia comes. Iphone release, just make all goes faster, so we all can ehave it faster.

posted on 24 May 2013, 01:59 8

15. ardent1 (Posts: 1997; Member since: 16 Apr 2011)


xfire99, YOU SHOULD DO THE RESEARCH.

Take the MicroSoft tablet that existed for years BEFORE Apple taught the world what a consumer-oriented tablet ought to be.

As for Smartphones, the pre-Apple iPhone smartphones just PLAIN sucked. Nokia and Samsung had years to introduce easy to use smartphones and they didn't. Btw, have you even used a Treo? They had tiny screens, hard to use buttons, ass-backward operating systems/human interfaces, etc.

So what did Apple do -- they introduced the SOFTWARE and HARDWARE in an integrated package. Apple introduce a large screen at that time WITH few buttons AND smooth OS that was easy to learn and use. They took the technology learning curve out of the smartphone!

Today, you have OEMs using android OS leading the arms race on the hardware side. The modern day smartphone began with the first iPhone whether you like that fact or not.

posted on 24 May 2013, 07:31 1

31. darkkjedii (Posts: 12406; Member since: 05 Feb 2011)


The red thumbs are babies that refuse to accept the truth. Here's a green from darkk. +1

posted on 24 May 2013, 10:37 1

39. xfire99 (Posts: 566; Member since: 14 Mar 2012)


Thinks its more u need do some research and learn proper english. But Im a nice guy and here for u to read on:http://en.wikipedia.org/wiki/Smartphone

Even early versions of smartphone isnt good as iphone, BUT IT STILL SMARTPHONE!!!

So in which way did I had wrong? Dont be such an smartass, if u dont understand what a smartphone is and learn to read, before answer others messages.

posted on 28 May 2013, 02:49

49. jshan (Posts: 199; Member since: 25 Dec 2011)


dont talk bout grammer here .. just get the idea from the comments ..thats all ..

posted on 24 May 2013, 03:07 2

17. anywherehome (Posts: 971; Member since: 13 Dec 2011)


nicely brainwashed :)
facts:
1) first iPhones bought just MAC users = iLimiteds, just fans
+
2) first iPads bought just iPhone users (90 %) = iLimiteds, just fans
=
so the world thought the products were great devices device = just a mistake despite it was much more inferior product than WM

just imagine to have an OS without file copy or default app selection with icons from 1990 = its very limited device = bought by very limited people

the two points are facts, the conclusion is obvious....just brainwashed :)

posted on 24 May 2013, 03:17 5

18. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


Seriously? Calling someone brainwashed when someone said something wrong? You're just a brainwashed guy that have no where to go.

(sigh) Dude, just go anywherelse. =_-'

posted on 28 May 2013, 02:48

48. jshan (Posts: 199; Member since: 25 Dec 2011)


yeah way to go

posted on 25 May 2013, 08:15

45. zekes (Posts: 212; Member since: 14 Aug 2012)


u hate to much dude lmao

posted on 28 May 2013, 11:53

50. ZeroCide (Posts: 698; Member since: 09 Jan 2013)


The market was heading in that direction goole was working on android. Also palm OS and Windows mobile had competeing smart phones. All Steve did was amp it up a bit.

posted on 24 May 2013, 06:11

27. selena1000 (Posts: 83; Member since: 14 Mar 2013)


get a life. thats the second time u copy paste that s**t.stop hating and be happy with what u have not s**t around with what others have or they like

posted on 24 May 2013, 06:30 1

28. anywherehome (Posts: 971; Member since: 13 Dec 2011)


repeating facts is important otherwise someone would think iPhone is a smartphone and Apple is a good company :)

posted on 24 May 2013, 07:28 2

30. darkkjedii (Posts: 12406; Member since: 05 Feb 2011)


Dude you need to get laid. Deal with that fact, you're stressing wayyy too much about apple and the iPhone. What did Steve do to you?

posted on 24 May 2013, 10:19

38. anywherehome (Posts: 971; Member since: 13 Dec 2011)


:-) .

posted on 24 May 2013, 01:30 6

13. joey_sfb (Posts: 3140; Member since: 29 Mar 2012)


Apple's Ad is weak just like their products.

posted on 28 May 2013, 02:43

46. jshan (Posts: 199; Member since: 25 Dec 2011)


weak ?????? apple products ???? my ass !!

posted on 24 May 2013, 04:44 4

26. the_best (Posts: 137; Member since: 14 Oct 2012)


haha i love how the swimmer is listening to music, cu's we all know how apple products just loves water =P

posted on 23 May 2013, 23:45 4

2. krimHD (Posts: 106; Member since: 23 May 2012)


yawns!! on to the next post please

posted on 24 May 2013, 00:32

4. somvarman (Posts: 1; Member since: 24 May 2013)


my iphone display is parting.

posted on 24 May 2013, 00:38 5

5. behyjoon (unregistered)


Apple's quality Is best .
realy concern about it's products quality , thus , have lots of customers ( Apple lovers ) :)

posted on 24 May 2013, 00:53 7

9. anywherehome (Posts: 971; Member since: 13 Dec 2011)


no, youre just brainwashed:

1) "Phones most vulnerable among smartphones"
2) "Apple iOS Apps Leak More Personal Info Than Android"
3) "Quarter of iPhones have a broken screen, poll says."
4) "40% of iOS popular apps invade your privacy without any permission."

posted on 24 May 2013, 02:38 5

16. omarr (banned) (Posts: 149; Member since: 15 Sep 2012)


Go anywherelse you stupid little noob

posted on 24 May 2013, 03:50 5

25. zibbyzib2000 (Posts: 203; Member since: 18 Nov 2010)


@anywherehome: Quit copying and pasting your own comments dude. We got what you wanted to say the first time around hehe

posted on 24 May 2013, 06:31

29. anywherehome (Posts: 971; Member since: 13 Dec 2011)


repeating facts is important otherwise someone would think iPhone is a smartphone and Apple is a good company :)

posted on 24 May 2013, 07:34 2

33. darkkjedii (Posts: 12406; Member since: 05 Feb 2011)


They also might think you aren't obsessed with apple, but we know better

posted on 28 May 2013, 02:47

47. jshan (Posts: 199; Member since: 25 Dec 2011)


who are you ?? what u know bout real smartphones ??
ok here u go crying baby ..... apple copied by android ..android came first then ios ..happy ??

posted on 24 May 2013, 03:36 1

21. WHoyton1 (Posts: 1633; Member since: 21 Feb 2013)


You obviously are new here.....don't be an isheep.....now gtfo

posted on 24 May 2013, 00:38 7

6. HDShatter (Posts: 1021; Member since: 17 Jan 2013)


Too bad anyone with half a brain would use headphones that are better than the earpods that come with it.

posted on 24 May 2013, 03:38 1

22. WHoyton1 (Posts: 1633; Member since: 21 Feb 2013)


"But earpods direct the sound into your ears correctly"-Tim Cook....Lol

posted on 24 May 2013, 00:44 8

7. FlushGordon (unregistered)


S4's Wolfson > i5's Cirrus

Iphones and ipods lack punchy mids and lows, greatly relying on exaggerated highs which is just....eeeeeeewwwww

I stopped buying ipods when they switched to Cirrus

posted on 24 May 2013, 00:58 2

10. emadshiny (Posts: 1142; Member since: 05 Dec 2012)


Walkman is the best of all.
just wait for Honami

posted on 24 May 2013, 03:32 2

20. Rehankhan (Posts: 323; Member since: 24 Oct 2012)


wait.. this aint 2009 anymore

posted on 24 May 2013, 03:40 1

23. WHoyton1 (Posts: 1633; Member since: 21 Feb 2013)


Go away fanboy....your starting to sound like Mxy

posted on 24 May 2013, 01:01 3

11. FlushGordon (unregistered)


Too bad you cannot expand your music files in that thing.
With a GS3, Note 2 or GS4.....70 gigs of music baby...norhing can top that atm

posted on 24 May 2013, 03:24 1

19. Topcat488 (Posts: 1170; Member since: 29 Sep 2012)


Just like the commercial that said, more people take pictures with the iphone than any other camera, is a lie, both facts with NO proof.

posted on 24 May 2013, 03:45 4

24. boosook (Posts: 1081; Member since: 19 Nov 2012)


Wow, music on the phone... that's real innovation!

posted on 24 May 2013, 07:33 2

32. darkkjedii (Posts: 12406; Member since: 05 Feb 2011)


Anywherehome do another apple count for us.
1.
2.
3.
4.
5.

posted on 24 May 2013, 08:11

34. SonyFindOneDroidple (Posts: 489; Member since: 11 May 2013)


In gsmarena, the debates go like this and i agree:

Apple is making great ads but showcasing features that all phones have but not mocking the competition . Samsung making great ads showcasing features available only in samsung phones..
Samsung made the first phone with mp3 player. And you'll enjoy music more with wolfson and microSD..

And talking about music,
http://m.youtube.com/results?q=hi%20hey%20hello#/watch?v=NfF8mNu_fdA
This is more entertaining ad

posted on 24 May 2013, 08:42

35. olegarda (Posts: 5; Member since: 20 May 2013)


Apple still has one of the best interfaces for music, but every time some thing is posted about apple, samdung fandroids get tired of touching phones (weeeeee) and post their comparisons and cons about apple.

posted on 24 May 2013, 09:09

36. InspectorGadget80 (Posts: 6689; Member since: 26 Mar 2011)


Still enjoying my Xperia walkmam z.

posted on 24 May 2013, 09:29 1

37. bittertruth247 (Posts: 31; Member since: 03 May 2013)


Let's see, android allows free and legal music downloads, apple charges upwards of $1.29 per track! Itunes's interface hasn't changed in 5 years, meanwhile android has well over 15 customizable music and video interfaces that play multiple formats out of the box without the need to convert first! What's sad is that it's 2013 and naive people still buy an outdated and obsolete device like Apple! Apple should ask Blackberry what it feels like to lose sales because of holding on to the notion of relying soley on name recognition while not keeping up with innovation and technological changes!

posted on 24 May 2013, 10:56

40. RapidCat (Posts: 351; Member since: 12 Jun 2012)


Use your ear piece to listen music?
can apple doing something better?

posted on 24 May 2013, 12:10 1

41. mikes_phone_and_tab (Posts: 4; Member since: 11 Apr 2013)


From an advertisement perspective it was very good. However, when you really break it down to its nuts and bolts, most iPhone ads are just an adaptation of "If you don't have an iPhone, you don't have to an iPhone." All I saw was a bunch of people listening to music and then "Lots of people listen to music on the iPhone." you never really learn anything about what the phone can do. You just get jealous that you don't have one (If you want one already), which, if you are a girl between the ages of 12 and 26 there is a good chance.

posted on 24 May 2013, 13:17 2

42. jibraihimi (Posts: 695; Member since: 29 Nov 2011)


Oh Apple thanks for this ad, I wasn't even knowing that iPhone can also play music........... :)

posted on 24 May 2013, 13:48 2

43. PhoneCritic (Posts: 375; Member since: 05 Oct 2011)


One thing I have to say, that cracks me up because it makes no sense, is I see lots of iPhone users using their iPhones for phone calls and such but they all whip out a iPod touch to listen to music. When I tell them you know you can use your iPhone as a music player too, they look at me like a Deer caught in head lights. So I show them that on any smartphone you can store music as well. Then I realize why they don't want to use their iPhones as their music player- itunes. They have to go back and buy every track again form their library for the iPhone
even books are the same way. Wow, Talk about Apple double dipping ( really not fair < is this still the case? been a while since I looked>). This is why they carry two devices. I think Apple needs to change this ad to iPod more people listen to music on it then any other mp3 player.

posted on 24 May 2013, 17:35

44. mottykels (Posts: 372; Member since: 15 May 2013)


Useless ads, WTF

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