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  • Is this the successor to Samsung's TouchWiz user inteface? Meet Iconic UX

Is this the successor to Samsung's TouchWiz user inteface? Meet Iconic UX

Posted: , by Peter K.

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Arguably the most well-known and popular stock Android ROM out there, Samsung's TouchWiz, usually receives a lot of flak for a number of reasons – despite that it's among the most feature-rich Android user interfaces, Samsung's solution is not as intuitive and smooth running as some of its main rivals. Although it's getting better with each iteration, the hate-it-or-love-it TouchWiz is usually among the most criticized segments of a new Samsung device. 

Well, we don't know for sure if Samsung's aware of the downsides of its UI offspring (it most probably is), but it seems that the manufacturer might be secretly working on a TouchWiz substitute. Rumors and alleged screenshots initially made the rounds earlier this year, courtesy of the now-retired leaker extraordinaire @evleaks. They revealed a user interface that at first sight does not stray away that much from the more recent variations of TouchWiz.

Samsung has apparently filed in a patent regarding a conceptual user interface, dubbed Iconic UX, in the Korean Intellectual Property Office back in March, but details (and images) about said patent application emerged just now. Solely judging by the accompanying images, the user interface will allow Samsung users to navigate between various UI elements by swiping up or down, thus expanding or compacting a slew of UI categories, namely the calendar, the music player, the gallery, etc. All in all, it bears certain similarities with Samsung's Magazine UX. 

There's no word when or whether said Iconic UX will debut on a Samsung device at all. The interface has little to do with the recently-released demo video of the purported Android L version of TouchWiz, so we might be dealing with nothing but a conceptual user interface, so take this with a fistful of the finest salt you can find. It could very well be a UI improvement for Samsung's own Tizen platform.

What's your opinion on the matter? Is a TouchWiz replacement such as this Iconic UX long overdue? Share your thoughts in the comments section.


source: KIPRIS via Galaxy.nl (translated), GSMDome

52 Comments
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posted on 10 Oct 2014, 03:46 16

1. nohatenofanboy (banned) (Posts: 515; Member since: 15 Jul 2014)


they have to change it bcuz its looking ugly and outdated. apple htc lg has changed their UIs.

posted on 10 Oct 2014, 03:52 7

3. neops (Posts: 285; Member since: 28 Jan 2014)


Blinkfeel

posted on 10 Oct 2014, 04:02 10

8. Industriality (Posts: 131; Member since: 08 Sep 2014)


Sense is definitely the best UI for Android, LG (G3) is pretty good as well, very clean design.

posted on 10 Oct 2014, 06:03 3

17. Ashoaib (Posts: 3229; Member since: 15 Nov 2013)


well lg is copy of touch wiz... they tried to offer all those features which samsung offers... but recently they have refind their UI and it doesnt look cluttered any more

posted on 13 Oct 2014, 12:23

51. TechieXP1969 (Posts: 8411; Member since: 25 Sep 2013)


It use to be. But after I used Sense 5 I was solely disappointed. My very first Android was the HTC Droid Incredible and I loved Sense on it. But it got very bulky after that. I didn't like TW at first. I can't say I do or don't as I now have used 6 (Droid Charge, S3, S4, S5 Note 2 and 3) phone with it and own 3 myself (S3, Note 2 & 3).

It could use some optimization and fine tuning. But I don't think they should change the UI/UX. I don't want to replace icons with Tiles period.

The static icons of most UI's are never gonna go away. It's simply to simple to let go of. Anything wouldn't be more complicated, just bulky and take up to much screen real estate.

posted on 10 Oct 2014, 04:30

13. AnTuTu (Posts: 1578; Member since: 14 Oct 2012)


Looking forward to it. Hopefully some great features and improvements are coming.

posted on 10 Oct 2014, 04:50

14. nohatenofanboy (banned) (Posts: 515; Member since: 15 Jul 2014)


samsung has to change ui. I think they can make very unique ui in terms of design and function. also it would be great if they lighten the ui. it would effect both speed and battery life

posted on 10 Oct 2014, 07:25 4

27. Liveitup (Posts: 1798; Member since: 07 Jan 2014)


Just like what HTC did with Blinkfeed Samsung has also made the jump from Icons to Live Tiles.

posted on 10 Oct 2014, 09:29 1

33. hurrycanger (Posts: 1556; Member since: 01 Dec 2013)


Because whatever retangular widgets must be called Live Tiles for your purpose. ;)

posted on 10 Oct 2014, 11:33

35. elitewolverine (Posts: 5085; Member since: 28 Oct 2013)


Technically, if htey are displaying live information instead of static icons, and are not widget extensions but part of the ui as its base functionality. Then...yea...

First thought for me was, blinkfeed and live tile had a kid.

posted on 10 Oct 2014, 12:14

37. Liveitup (Posts: 1798; Member since: 07 Jan 2014)


Widgets are clumsy and not aesthetically pleasing they don't fill your entire homescreen, we all know that these new homescreens are WP influenced, its clear as day.

posted on 10 Oct 2014, 20:06 1

44. The-Sailor-Man (banned) (Posts: 1095; Member since: 25 Mar 2014)


So you are one of them:
PA : "TouchWiz is usually among the most criticized segments of a new Samsung device"

WHO CRITICIZE TW??? LOL
Well, let's see......the tech media bashing Samsung in Apple's favor. All the other iboys pretending to be "disappointed samsung owners", and few brainwashed android freaks that want every day to flash some ROM.
TW made Android so popular, and TW is the best thing that happened to Android.
And the main reason for Galaxy success.

Period

posted on 10 Oct 2014, 03:52 6

2. vandroid (Posts: 327; Member since: 04 Sep 2012)


"Feature rich" most features turn out to be very gimmicky and not useful.

posted on 10 Oct 2014, 03:59 19

5. maherk (Posts: 3420; Member since: 10 Feb 2012)


And that's why almost everyone is "borrowing" these gimmicky features right?

posted on 10 Oct 2014, 04:01 20

7. tech2 (Posts: 3351; Member since: 26 Oct 2012)


ikr. Even Google had to borrow Samsung's Knox and quick toggles in the notification shade from Samsung.

#HatersGonnaHate

posted on 10 Oct 2014, 04:25 2

12. vandroid (Posts: 327; Member since: 04 Sep 2012)


Notice I did say useless, is Knox useless? No it isn't, youre right haters gonna hate but hey my crotch is a bit hot. Mind hopping off? Thanks

posted on 10 Oct 2014, 06:19 5

19. shuaibhere (Posts: 1983; Member since: 07 Jul 2012)


So what about air commands?? When moto copied it suddenly it became useful...so are mini apps now....
Haters who have never used TW in daily life dunno how functional it is...

posted on 10 Oct 2014, 07:13 4

25. pookiewood (Posts: 631; Member since: 05 Mar 2012)


The Crotch joke was lame. You brought it up why run from the fight when your argument falls flat? Most people don't like Touch Wiz because they have a seeded hate for Samsung.

posted on 10 Oct 2014, 08:41 3

30. synthetic_llama (Posts: 26; Member since: 06 Jan 2013)


Yeah u lost this one. smh at your comment. "Even if you fall flat on your face.." i supposed your still moving forward though handroid. im out

posted on 12 Oct 2014, 12:26

47. Dr.Hye (Posts: 95; Member since: 16 Apr 2014)


Is this not the reason why google told samsung to eas up on all the extra features that samsung puts in their phones. Because it leaves no room for Google to added any new UI feathers. For example the pop up text messege on the screen or the pop up phone call. So if I'm in a middle if watching a video and a call comes in it pops up the call to offer you the options to pick up, speakerphone, or simply hang up.

posted on 10 Oct 2014, 04:06 5

10. gigaraga (Posts: 1454; Member since: 29 Mar 2013)


Not 'borrowing'. Copying.

posted on 10 Oct 2014, 04:00 12

6. tech2 (Posts: 3351; Member since: 26 Oct 2012)


Its only 'gimmicky' because you don't use it. I personally find UPSM, S-Health, Water-dust resistance, removable battery and multi-window very useful.

The rest of the features I don't use. That doesn't necessarily mean they are gimmick but not useful to ME but could be useful to someone else.

posted on 10 Oct 2014, 04:51

15. Awalker (Posts: 1400; Member since: 15 Aug 2013)


I had the S3 and S4 and I can honestly say there was nothing in Touchwiz that I needed or found useful. The UI felt overwhelmingly bloated and it bogged down both phones. I will probably never buy another Samsung device again unless they follow Motorola's "less is more" approach.

posted on 10 Oct 2014, 06:21 6

20. shuaibhere (Posts: 1983; Member since: 07 Jul 2012)


Yeah..less is more...that is why they added air command from TW..

posted on 10 Oct 2014, 08:56 1

31. tech2 (Posts: 3351; Member since: 26 Oct 2012)


lol...true dat +1

Someone give this guy a cookie =)

posted on 10 Oct 2014, 06:07 2

18. Ashoaib (Posts: 3229; Member since: 15 Nov 2013)


you are right, some people dont use some features and sometime dont even know that certain feature is available... for example, many colleagues of mine dont know what is wifi direct and they get amazed when I use Usb OTG... they didnt knew it that these features are also available in their phones except those who have iphones

posted on 13 Oct 2014, 12:26

52. TechieXP1969 (Posts: 8411; Member since: 25 Sep 2013)


So!? Yes gimmicks aren't a bad thing. Some people will and have found them useful.

posted on 10 Oct 2014, 03:57 1

4. Industriality (Posts: 131; Member since: 08 Sep 2014)


FINALLY !!!!

posted on 10 Oct 2014, 04:05 2

9. gigaraga (Posts: 1454; Member since: 29 Mar 2013)


Just lighten the UI Samsung! Looks are good, could use some improvement, but TouchWiz is great. Let's hope this Iconic UX is even better!

posted on 10 Oct 2014, 04:13 4

11. StraightEdgeNexus (Posts: 3689; Member since: 14 Feb 2014)


Doesn't look any better, All I'm seeing is different icons and lighter font. They better keep the stock Android L looks, lighten the framework, cut gimmicks and maintain their best in class functionality and features.

posted on 10 Oct 2014, 06:52

22. itsdeepak4u2000 (Posts: 3715; Member since: 03 Nov 2012)


Yeah, it doesn't look any better. I just want it lighter.

posted on 10 Oct 2014, 05:11 1

16. Cicero (Posts: 855; Member since: 22 Jan 2014)


Looks like Windows phone navigating up and down.

posted on 10 Oct 2014, 06:43

21. solidsnake695 (Posts: 132; Member since: 04 Jan 2013)


phonearena will always praise samsung and iphone its the same always since last 3 years i am looking same thing over and over again samsung then iphone rest are crap to phonearena

posted on 10 Oct 2014, 06:56

23. itsdeepak4u2000 (Posts: 3715; Member since: 03 Nov 2012)


@evleaks is still active, great to see.

posted on 10 Oct 2014, 09:27

32. RandomUsername (Posts: 808; Member since: 29 Oct 2013)


This was posted a few months ago... here:
http://www.phonearena.com/news/Samsung-reportedly-trying-new-Android-UI-for-its-upcoming-smartphones_id51079
and here:
http://www.gsmarena.com/samsung_is_reportedly_working_on_a_refresh_of_touchwiz_ui-news-7512.php

posted on 10 Oct 2014, 07:08 4

24. pookiewood (Posts: 631; Member since: 05 Mar 2012)


Lets face it the only reason people hate Touch Wiz is because Samsung made it. I'm not an Android user but if I was I wouldn't go stock. Touch Wiz seems better than what is pictured here.

posted on 10 Oct 2014, 12:13 1

36. VZWuser76 (Posts: 3794; Member since: 04 Mar 2010)


I don't like it because I used it. I had the Galaxy S3 for a year and the only feature I wanted after moving on was swipe one way to call, the other to text. But otherwise TW is the reason I left Samsung after only one device. I've had multiple HTC and Motorola phones, but TW was enough to make me move on after only one device. There's nothing wrong with making your device feature rich through software, but when it negatively impacts performance, a change needs to be made. My S3 was a mess by the time I switched, lag all over the place. I'm at the same point of time now with my Droid Maxx as when I switched from my Samsung, and it still runs as smooth as the day I got it. Hardware between the two is similar, and if anything, Samsung may have the upper hand there. So if hardware isn't the problem, that only leaves software.

On another note, making a blanket statement that the only reason people don't like TW is because it's made by Samsung is extremely weak. You're essentially saying that it's perfect and no one has any reason to gripe except for who made TW.

posted on 10 Oct 2014, 15:55

41. WallStreetWolf (Posts: 289; Member since: 08 Apr 2013)


Well said. It is far from objective to even call TouchWiz perfect or superior. It is a lot of beta features to be honest that still need tuning.

posted on 10 Oct 2014, 07:14 1

26. jellmoo (Posts: 1502; Member since: 31 Oct 2011)


Wow... Only Samsung could design something uglier than Touchwiz.

posted on 10 Oct 2014, 07:25

28. NateAdam8 (Posts: 388; Member since: 17 Feb 2012)


Blinkwiz UX

posted on 10 Oct 2014, 08:07 1

29. GeorgeDao123 (Posts: 423; Member since: 20 Aug 2013)


I saw it about one year ago, also on PA. :S

posted on 10 Oct 2014, 10:24

34. LikeMyself (Posts: 435; Member since: 23 Sep 2013)


If this is changing, they are very dumb at designs! So Google even thought of those who can't be creative! Samsung, just put the stock Android UI, fonts, icons on your uninspiring ui please! Then add all of your bloats! At least users will have a fast and appealing interface to use!
An S3 which is still very relevant today on Android 4.3 TW has only about 100-120MB RAM free!! Put stock material design and everyone will be happy!

posted on 10 Oct 2014, 12:18 1

38. VZWuser76 (Posts: 3794; Member since: 04 Mar 2010)


Exactly. Do what many others are doing. Uncouple these apps from the core OS and make it a near stock build with separate enhancements. It'll run smoother, and updates for both the core OS and apps will come quicker.

posted on 10 Oct 2014, 14:40

39. Dante216 (Posts: 31; Member since: 18 Dec 2013)


People have incredibly short memories. These are the same screenshots that "leaked" before the Galaxy S5 was announced.

posted on 10 Oct 2014, 14:57

40. Ziggy (Posts: 79; Member since: 03 Oct 2014)


I like to keep it simple! Why bother changing the UI when you can just use a launcher and mod it to your liking. "But, what about the f-f-f-features!?" Ugh. Simple works for me: Stock android and Sony's.

posted on 10 Oct 2014, 15:56

42. WallStreetWolf (Posts: 289; Member since: 08 Apr 2013)


TouchWiz is still too bulky for my tastes and doesn't work nearly as fluid as Sense or the Vanilla Android it builds upon. Motorola has given us the most useful brass tacks operating system only adding utilitarian but feature rich applications that get the job done without the bloat. I find some of the features to be either useless in my Galaxy S4 and S5 ownership or inaccurate in terms of functionality. The reason I have even opted to own Samsung devices is, because I prefer their cameras heavily in comparison to other Android OEM's. However, that doesn't mean things can't improve. I look forward to the next iteration of the Wiz.

posted on 10 Oct 2014, 18:09

43. KingKurogiii (Posts: 5711; Member since: 23 Oct 2011)


the Galaxy S6 will probably be a very UI centric launch for Samsung.

posted on 10 Oct 2014, 20:31 1

45. nathan.carter (Posts: 416; Member since: 11 Aug 2014)


This looks like a mix between ios,windows, and android mixed together. The next galaxy is going to need 5gb of ram to run this crap.

posted on 10 Oct 2014, 23:42

46. remixfa (Posts: 14255; Member since: 19 Dec 2008)


people forget the UI looks the way it does so it can really show the contrast strengths of the screen technology. Is it a little over done? Sure. But from a sales standpoint, its very eye catching and that IS the point.

As far as the apps... they could tone it down a bit. The UI is getting severely bloated with 1000+ extra features just to say it has more features than the competition. I say slim it up a bit by finding out which apps are actually being used and if they arent, cut them from the UI. Also do some better memory management within the apps so that so much of the system memory isnt being bled out by app strings running in the background. Having a ton of features is fine.. just find a smarter way to implement them.

Samsung already has beautiful screens, top end "phone cameras" by actual picture quality, and has obviously figured out the battery game by what the Note 4 has shown... they just need to improve the software further.

posted on 12 Oct 2014, 12:29

48. Dr.Hye (Posts: 95; Member since: 16 Apr 2014)


I don't use all the extra features that samsung has put in their devices but I do use most of them. For example. I can swipega my hand over the screen and capture the screen all with one hand. Tell me how many other devises either android or all that you can capture a screen shot with one hand.

posted on 12 Oct 2014, 12:37

49. Dr.Hye (Posts: 95; Member since: 16 Apr 2014)


I also have another feature that alows me to put my phones turn off time to 60 seconds and all I do is turn on my smart stay and the devise will sTay on for as long as I'm giving eye contact for example if I'm reading a long PA review that takes longer than 60. My devise will stay on for as long as I'm reading. Bo ya

posted on 12 Oct 2014, 12:40

50. Dr.Hye (Posts: 95; Member since: 16 Apr 2014)


Oh I also love how my samsung galaxy s5 can turn into a remote for all my samsung devises like my samsung smart TV. I can turn it on with my phone. I can change canals, rais the volume, mute, turn of the TV.

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