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Indian smartphone market jumps 48% in 2012

Posted: , by Alan F.

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Indian smartphone market jumps 48% in 2012
According to the latest information from IDC, the Indian smartphone market expanded 48% in 2012 to 16.3 million units. That compares with the 16% gain in the overall mobile phone market in the country for 2012 to 218 million units. Even though the growth in smartphones for the year was three times higher than the growth in the overall market for 2012, in India featurephones still command nearly 91% of the country's mobile phone market. Smartphones are closing the gap as featurephones held a 92.8% share at the beginning of last year. For the fourth quarter, smartphones rose 38% sequentially vs.a 5% drop for featurephones.

With the smartphone market in India rising 48% in 2012...

With the smartphone market in India rising 48% in 2012...

While Samsung is the top smartphone manufacturer in India based on shipments, local brands pricing models for less than $100 were serious competitors. That sector and the $100-$200 smartphones made by global producers, were the two fastest growing niches in India. Units with screens larger than 4 inches and with dual-core processors were becoming popular in the area.

Apple had the second highest revenue of any smartphone manufacturer in the country during the quarter, thanks to the release of the Apple iPhone 5 during the period. Despite that, Android remains the dominant OS with iOS and Windows Phone 8 expected to close the gap in the future. According to William Stofega, IDC’s program director for mobile device, Windows Phone 8 units accounted for 289,000 of the 5.4 million smartphones sold in the fourth quarter for a 5.4% market share, putting it ahead of iOS in the country.

After Samsung, Micromax was the second largest smartphone vendor in the fourth quarter based on shipments. Sony was third thanks to huge sales of its mid-tier ($150-$300) handsets. Nokia's Lumia phones also did well in the mid-tier segment, allowing the Finnish manufacturer to claim the spot behind Sony as the fourth largest smartphone OEM in India during Q4. Rounding out the top 5 was Karbonn, a local company making its first appearance in the top 5.

source: IDC via WMPoweruser

...featurephones still control nearly 91% of the mobile phone market in the country

...featurephones still control nearly 91% of the mobile phone market in the country


15 Comments
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posted on 31 Mar 2013, 18:35 15

1. NokiaFTW (Posts: 2058; Member since: 24 Oct 2012)


Great growth for a great country .

posted on 31 Mar 2013, 18:40 6

2. AamirSIII (banned) (Posts: 187; Member since: 04 Oct 2012)


wow thats a great survey! one can really start a successful business in these developing countries like India, Pakistan and others in the region

posted on 01 Apr 2013, 00:11 6

12. techspace (Posts: 778; Member since: 03 Sep 2012)


the other countries in the region could take much more time...india and china will rise faster than the other countries because of the huge population and developing trillion dollar economies, increasing opportunities and with over 800 and 900 million mobile subscriptions respectively, even if 25% of them decide to switch to smartphones, they would surpass USA

posted on 01 Apr 2013, 00:28 7

13. techspace (Posts: 778; Member since: 03 Sep 2012)


infact, china has already surpassed usa, india is expected to do the same, in near future...the manufacturers will love india and china...but the carriers will earn more in USA because of the ridiculously expensive call rates and data charges

posted on 31 Mar 2013, 18:41 1

3. awin217 (Posts: 18; Member since: 23 Sep 2011)


the map's wrong..!

posted on 31 Mar 2013, 20:34

5. JohnnyBravo (Posts: 105; Member since: 02 Dec 2012)


The map is right my dude

posted on 01 Apr 2013, 06:33

15. RohanM (Posts: 134; Member since: 15 Jan 2013)


It's a wrong map. the old one. don't post anything if u don't know.

posted on 31 Mar 2013, 21:29 1

7. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


US always had a wrong version of Indian map from days of Nixon ... it's only recently that they are waking up to new global realities with China staring back at them :)

posted on 01 Apr 2013, 00:31 2

14. techspace (Posts: 778; Member since: 03 Sep 2012)


they just wanted to show india, a full map is not necessary

posted on 31 Mar 2013, 18:51 1

4. RohanM (Posts: 134; Member since: 15 Jan 2013)


Yup the map is wrong. well sad for nokia to have 4th place. ones nokia was king in india!!
LG is nowhere. I like LG & still having my old Optimus Net.
Current phone - SGS3.

superb growth....& gr8 survey. :)

posted on 31 Mar 2013, 23:41 2

11. UrbanPhantom (Posts: 949; Member since: 30 Oct 2012)


Nokia has only just started shipping it's newer 520, 620, and 720 Lumia smartphones in India, and pre-orders have been mostly sold. Check back again in a year, and I think you'll find Nokia will be in either second or first place...

posted on 31 Mar 2013, 21:23 2

6. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


Companies like Micromax, Karbon et al will always rule because everyone wants a quad cores 5 inch hd phone and they provide that in ~$250 range. All combined i guess local operators control more than 40% market share and it's really difficult to knock them off ...

posted on 31 Mar 2013, 21:59 1

8. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


Micromax should've release their phones globally, I really wish to get my hands on it, Micromax will be a big hit if they do that, cuz they make affordable smartphones.

posted on 31 Mar 2013, 22:49 1

9. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


Now they have forayed into LCD TV's. So really trying to be Local SAMSUNG ... currently concentrating more on subcontinent and Africa and Brazil also i guess. Their market share for tablets in India is greater than that of SAMSUNG ...

http://blogs.ft.com/beyond-brics/2012/11/09/corporate-watch-micromax-aiming-to-be-something-for-somebody/

posted on 31 Mar 2013, 23:01

10. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


Good news! 55" TV from Micromax? I cannot believe it!

But they also need to concentrate on some countries near India, like : China, Thailand, Malaysia, Myanmar etc.

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