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IDC sees Android surpassing iOS in tablet market share for 2013

Posted: , by Alan F.

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IDC sees Android surpassing iOS in tablet market share for 2013
Ever since the launch of the first Apple iPad in 2010, the Cupertino based tech titan has controlled the tablet market. But low-priced Android models with smaller screens, like the Amazon Kindle Fire and the Google Nexus 7, have changed things so much that Apple was forced to launch a 7.9 inch Apple iPad mini to try to grab some market share in that area of the market.

Here comes Android

Here comes Android

Jitesh Ubrani, Research Analyst for IDC’s Tablet Tracker, says that one out of every two tablets sold in this quarter has a screen smaller than 8 inches. Ubrani sees sales of such tablets increasing in 2013 as consumers start to realize that smaller tablets are more suited to their daily needs. This increase in low priced tablets has led IDC to increase its forecast of how many tablets will be shipped globally this year from 172.4 million units to 190.9 million. IDC estimates annual growth in tablet shipments of 11% annually through 2016. By 2017, 350 million slates are expected to be shipped in that one year alone.

Android will be the beneficiary of this trend to low cost tablets with its market share peaking at 48.8% in 2013 compared with IDC's previous estimate of 41.5% The market share of iOS will be negatively impacted by this gain in low priced tablets with the Apple iPad's slice of the global tablet pie dropping from 51% in 2012 to 46% this year. The research firm sees both iOS and Android losing some market share to Windows 8 which is estimated to rise from 1% of the tablet market in 2012 to 7.4% in 2017. Meanwhile, Windows-RT growth is estimated to stay under 3% during the forecast period.

"One in every two tablets shipped this quarter was below 8 inches in screen size. And in terms of shipments, we expect smaller tablets to continue growing in 2013 and beyond. Vendors are moving quickly to compete in this space as consumers realize that these small devices are often more ideal than larger tablets for their daily consumption habits."-Jitesh Ubrani, Research Analyst, IDC's Tablet Tracker.

"Microsoft's decision to push two different tablet operating systems, Windows 8 and Windows RT, has yielded poor results in the market so far. Consumers aren't buying Windows RT's value proposition, and long term we think Microsoft and its partners would be better served by focusing their attention on improving Windows 8. Such a focus could drive better share growth in the tablet category down the road."-Tom Mainelli, IDC Research Director, Tablets. "

source: IDC via IntoMobile


14 Comments
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posted on 12 Mar 2013, 19:50

1. Pings (Posts: 301; Member since: 19 Dec 2008)


Well yeah... It's a numbers game.

posted on 13 Mar 2013, 02:56

10. KINGJUAN27 (Posts: 196; Member since: 02 Jul 2012)


IT IS! Android tablets are everywhere.
LOL. I thought they have already surpassed the iPads long ago! xD

posted on 12 Mar 2013, 20:01 6

2. rajagopalan.k (Posts: 35; Member since: 17 Dec 2012)


a big long nail hit hard into every i-ass

posted on 12 Mar 2013, 20:16 2

3. WakaFlakaD (Posts: 370; Member since: 30 Apr 2011)


It is supposed to surpass iOS in tablet this year. Come on. It's multiple companies vs ONE SINGLE COMPANY! Multiple is like some hundreds...

posted on 12 Mar 2013, 20:24 2

5. jroc74 (Posts: 5192; Member since: 30 Dec 2010)


Its Mac vs PC's all over again. No matter what anyone says....it is what it is.

And for it to happen....those mutiple companies have to offer something worth getting, using. Look how long the iPod has dominated that market. 1 vs mutiple companies....

Mutiple companies didnt help the old Win Mo. Its never just because its many companies. They also have to offer something good.

Its funny the iPod market ....never.....gets bought up when comparing 1 vs many. The iPod must be the only mp3, media player worth getting. Not so much with phones, tablets and desktops PC's.

posted on 12 Mar 2013, 22:47 2

9. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


Android Vs iOS is Apple Vs Google. Talk of OS as comparison graph is of OS. Who is stoppin g Apple from Licesing it's OS?

posted on 12 Mar 2013, 20:19

4. jroc74 (Posts: 5192; Member since: 30 Dec 2010)


2013 is really optimistic. If based on how the phones did....than I can see it. I dont know....there needs to be cheaper tablets that are actually good.

With the Asus FonePad tablet having phone features....does that mean the Note and Note 2 get counted as tablets? Archos had a 5" tablet a few years ago...and the orig phablet, the 5" Dell Streak....got that name because some sites called it a phone, some called it a tablet.

Those that hate the term phablet....its not because someone sat around one day and decided to call these phones that. It was because of indecision on what to call the Streak.

posted on 12 Mar 2013, 20:36 3

6. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


Its good to no that OEMs are making quality Tabs and keeping up with there updates.
Its bad news for Apple, this year stocks and bonds will tumble if Apple dosent come up with new designs™

posted on 12 Mar 2013, 20:46

7. darkkjedii (Posts: 12340; Member since: 05 Feb 2011)


Dude where've you been?

posted on 13 Mar 2013, 05:26

11. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


Been on vacation by PhoneArena for a week, they gave me 2 warning, just because i posted " Rubbish and another Useless"
Hows you?©

posted on 12 Mar 2013, 22:22 2

8. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


Android FTW!!
Apple WTF!!

posted on 13 Mar 2013, 06:31

12. funnyguy (banned) (Posts: 244; Member since: 10 Jan 2013)


I like Android phones and in my opinion the Note 2 is the best phone in the market but when it comes to tablets Android is not good.
Lack of apps,Lack of optimized apps,Laggy,Choppy and Games dont play with full effects.
Another important reason is the fact that Android doesnt have alot of options, for example i was looking for a good browser on the nexus 7 and i realized that every single one of them is lagging like you wouldnt believe , all of them except Dolphin Browser.This is pathetic though because in the entire ecosystem you have just one browser worth using. On ios every browser is smooth like butter.
The kindle fire doesnt count as a Android device because they use their own marketplace, amazon is the company who is using Google and they give them no credit at all.

posted on 13 Mar 2013, 07:50

13. ithinkimjoe (Posts: 25; Member since: 19 Jan 2012)


boy, there sure are a lot of fandroids on here...

posted on 18 Mar 2013, 13:31

14. Aaron.Zand (Posts: 1; Member since: 18 Mar 2013)


Google's communist act is failing miserably. Samsung is taking almost all profits leaving Google and other Android manufacturer's almost nothing.

Moreover, Windows 8 tablet market share will surpass Android tablets very soon according to the IDC's estimate. The IDC's market share estimate is based on number of units. Windows 8 tablets are more expensive now, so it will sell fewer for now. But low cost models will come out soon. On the other hand, Android is going after the lower and lower end market at cheaper and cheaper prices.

In terms of market share based on revenue, Microsoft's Surface is selling at $999, or $1140 plus the touch cover, that's about 5 times of 7" Android tablets. Revenue-wise, Microsoft only needs 1/5 of Android's market share to beat all Android manufacturers combined. Moreover, Surface has a gross margin of 45%, vs. cheap Android devices at less than 20% of gross margin, in terms of gross profit, Microsoft makes 11 times more profit selling one Surface Pro than Android vendors selling one Android tablet!

And price-wise, Dell, Asus, HP and Lenovo are offering lower end Win 8 tablets at about $399 to $499, which is very competitive to iPad and 10" Android tablets. Lastly, don't forget that Microsoft receives $5-$10 of royalty for each Androud device sold.

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