IDC sees Android surpassing iOS in tablet market share for 2013
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Here comes Android |
Android will be the beneficiary of this trend to low cost tablets with its market share peaking at 48.8% in 2013 compared with IDC's previous estimate of 41.5% The market share of iOS will be negatively impacted by this gain in low priced tablets with the Apple iPad's slice of the global tablet pie dropping from 51% in 2012 to 46% this year. The research firm sees both iOS and Android losing some market share to Windows 8 which is estimated to rise from 1% of the tablet market in 2012 to 7.4% in 2017. Meanwhile, Windows-RT growth is estimated to stay under 3% during the forecast period.
"Microsoft's decision to push two different tablet operating systems, Windows 8 and Windows RT, has yielded poor results in the market so far. Consumers aren't buying Windows RT's value proposition, and long term we think Microsoft and its partners would be better served by focusing their attention on improving Windows 8. Such a focus could drive better share growth in the tablet category down the road."-Tom Mainelli, IDC Research Director, Tablets. "
source: IDC via IntoMobile
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14 Comments
10. KINGJUAN27 posted on 13 Mar 2013, 02:56 0 0
IT IS! Android tablets are everywhere.
LOL. I thought they have already surpassed the iPads long ago! xD
3. WakaFlakaD posted on 12 Mar 2013, 20:16 2 5
It is supposed to surpass iOS in tablet this year. Come on. It's multiple companies vs ONE SINGLE COMPANY! Multiple is like some hundreds...
5. jroc74 posted on 12 Mar 2013, 20:24 2 1
Its Mac vs PC's all over again. No matter what anyone says....it is what it is.
And for it to happen....those mutiple companies have to offer something worth getting, using. Look how long the iPod has dominated that market. 1 vs mutiple companies....
Mutiple companies didnt help the old Win Mo. Its never just because its many companies. They also have to offer something good.
Its funny the iPod market ....never.....gets bought up when comparing 1 vs many. The iPod must be the only mp3, media player worth getting. Not so much with phones, tablets and desktops PC's.
9. rusticguy posted on 12 Mar 2013, 22:47 2 0
Android Vs iOS is Apple Vs Google. Talk of OS as comparison graph is of OS. Who is stoppin g Apple from Licesing it's OS?
4. jroc74 posted on 12 Mar 2013, 20:19 0 0
2013 is really optimistic. If based on how the phones did....than I can see it. I dont know....there needs to be cheaper tablets that are actually good.
With the Asus FonePad tablet having phone features....does that mean the Note and Note 2 get counted as tablets? Archos had a 5" tablet a few years ago...and the orig phablet, the 5" Dell Streak....got that name because some sites called it a phone, some called it a tablet.
Those that hate the term phablet....its not because someone sat around one day and decided to call these phones that. It was because of indecision on what to call the Streak.
6. TROLL posted on 12 Mar 2013, 20:36 3 0
Its good to no that OEMs are making quality Tabs and keeping up with there updates.
Its bad news for Apple, this year stocks and bonds will tumble if Apple dosent come up with new designs™
11. TROLL posted on 13 Mar 2013, 05:26 0 0
Been on vacation by PhoneArena for a week, they gave me 2 warning, just because i posted " Rubbish and another Useless"
Hows you?©
12. funnyguy (limited) 6 days ago posted on 13 Mar 2013, 06:31 0 0
I like Android phones and in my opinion the Note 2 is the best phone in the market but when it comes to tablets Android is not good.
Lack of apps,Lack of optimized apps,Laggy,Choppy and Games dont play with full effects.
Another important reason is the fact that Android doesnt have alot of options, for example i was looking for a good browser on the nexus 7 and i realized that every single one of them is lagging like you wouldnt believe , all of them except Dolphin Browser.This is pathetic though because in the entire ecosystem you have just one browser worth using. On ios every browser is smooth like butter.
The kindle fire doesnt count as a Android device because they use their own marketplace, amazon is the company who is using Google and they give them no credit at all.
13. ithinkimjoe posted on 13 Mar 2013, 07:50 0 1
boy, there sure are a lot of fandroids on here...
14. Aaron.Zand posted on 18 Mar 2013, 13:31 0 0
Google's communist act is failing miserably. Samsung is taking almost all profits leaving Google and other Android manufacturer's almost nothing.
Moreover, Windows 8 tablet market share will surpass Android tablets very soon according to the IDC's estimate. The IDC's market share estimate is based on number of units. Windows 8 tablets are more expensive now, so it will sell fewer for now. But low cost models will come out soon. On the other hand, Android is going after the lower and lower end market at cheaper and cheaper prices.
In terms of market share based on revenue, Microsoft's Surface is selling at $999, or $1140 plus the touch cover, that's about 5 times of 7" Android tablets. Revenue-wise, Microsoft only needs 1/5 of Android's market share to beat all Android manufacturers combined. Moreover, Surface has a gross margin of 45%, vs. cheap Android devices at less than 20% of gross margin, in terms of gross profit, Microsoft makes 11 times more profit selling one Surface Pro than Android vendors selling one Android tablet!
And price-wise, Dell, Asus, HP and Lenovo are offering lower end Win 8 tablets at about $399 to $499, which is very competitive to iPad and 10" Android tablets. Lastly, don't forget that Microsoft receives $5-$10 of royalty for each Androud device sold.
