Angry Birds game first and kept the same game play that has kept it popular. At the same time, by offering these little variations on the game, Rovio doesn't suffer the same fate that has befallen Zynga. The latter has seen its stock collapse, closed an office and had to lay off 5% of its staff after grossly overpaying for free-falling Draw Something, a game that got old very fast . On the other hand, Rovio seems to have avoided making this mistake.
When it comes to the Angry Birds franchise, Rovio is buffeted by merchandising sales. In fact, merchandise for Angry Birds Star Wars was scheduled to be launched just yesterday at Toys R Us. The timing is perfect with the holiday shopping season upon us and we have a feeling that the merchandise for Angry Birds Star Wars might be a quick seller, selling out faster than the Millennium Falcon at light speed.
source: AngryBirdsStarWars via AndroidGuys